Download or read book Digital Marketing Fundamentals written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2023-02-22 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
Download or read book CompTIA Data DAO 001 Certification Guide written by Cameron Dodd and published by Packt Publishing Ltd. This book was released on 2022-12-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn data analysis essentials and prepare for the Data+ exam with this CompTIA exam guide, complete with practice exams towards the end Key FeaturesApply simple methods of data analysis and find out when and how to apply more complicated onesTake business requirements and produce a remote to the correct audience using appropriate visualizationsLearn about data governance rules, including quality and controlBook Description The CompTIA Data+ certification exam not only helps validate a skill set required to enter one of the fastest-growing fields in the world, but also is starting to standardize the language and concepts within the field. However, there's a lot of conflicting information and a lack of existing resources about the topics covered in this exam, and even professionals working in data analytics may need a study guide to help them pass on their first attempt. The CompTIA Data + (DAO-001) Certification Guide will give you a solid understanding of how to prepare, analyze, and report data for better insights. You'll get an introduction to Data+ certification exam format to begin with, and then quickly dive into preparing data. You'll learn about collecting, cleaning, and processing data along with data wrangling and manipulation. As you progress, you'll cover data analysis topics such as types of analysis, common techniques, hypothesis techniques, and statistical analysis, before tackling data reporting, common visualizations, and data governance. All the knowledge you've gained throughout the book will be tested with the mock tests that appear in the final chapters. By the end of this book, you'll be ready to pass the Data+ exam with confidence and take the next step in your career. What you will learnBecome well versed in the five domains covered in the DAO-001 examGain an understanding of all the major concepts covered in the exam and when to apply themUnderstand the fundamental concepts behind ETL and ELTExplore various imputation and deletion methods to deal with missing dataIdentify and deal with outliersLearn about performing hypothesis testingCreate insightful reports to showcase your findingsWho this book is for If you are a data analyst looking to get certified with DAO-001 exam this is the book for you. This CompTIA book is also ideal for who needs help in entering the quickly growing field of Data Analytics and are seeking professional certifications.
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Download or read book Flying Magazine written by and published by . This book was released on 1955-11 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Horizons A 1980 s Perspective written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2014-10-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
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