Download or read book Las pr cticas comerciales agresivas como acto de competencia desleal written by Sergio Marcelino Castro González and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pr cticas agresivas y tutela del consumidor written by Elisabet González Pons and published by Boletín Oficial del Estado. This book was released on 2019-07-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: El reconocimiento de la deslealtad de las prácticas agresivas tiene su origen en la Directiva 2005/29/CE de prácticas comerciales desleales de las empresas en sus relaciones con los consumidores que, por primera vez, establece a escala comunitaria normas para este tipo de conductas. Con este régimen se pretende crear en Europa un elevado nivel común de protección de los consumidores frente a las prácticas agresivas. Sin embargo, los elementos que definen la novedosa noción comunitaria de práctica agresiva siguen sin estar claros. En este tiempo de implantación del nuevo régimen, se constata, al menos en España, un escaso relieve jurisprudencial de estas prácticas, aunque se produzcan en el mercado comportamientos que incidan mediante acoso, coacción o influencia indebida, en la libertad de elección o conducta del consumidor medio. Por ello, a partir del análisis de su régimen legal, de la opción española en su transposición y del distinto tratamiento que se les ha dispensado a estas prácticas en los regímenes foráneos, la monografía construye una noción autónoma de práctica agresiva, ahondando en el fundamento de su deslealtad. Además, se dedica especial atención a estudiar las ventajas e inconvenientes que puede reportar el establecimiento de un modelo público o privado para su represión. Sobre esta base, la obra analiza los mecanismos existentes en el ordenamiento español para la represión de las prácticas agresivas desde el Derecho privado, con especial mención a la relación del régimen de las prácticas agresivas desleales con el Derecho de las obligaciones y contratos, y desde el Derecho público, con especial atención a la aplicación del art. 3 de la Ley de Defensa de la Competencia española que faculta a la Autoridad de Competencia para conocer de los actos de competencia desleal que por falsear la libre competencia afectan al interés público.

Download or read book Structuring Mass Higher Education written by David Palfreyman and published by Routledge. This book was released on 2012-10-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undoubtedly the most important development in higher education in recent years has been the seemingly inexorable expansion of national systems. In a comparatively short time period many countries have moved from an elite to a mass model. Furthermore, expansion has invariably changed the whole experience of higher education for all the interested parties from, presidents, rectors and vice-chancellors to first-term undergraduates. Structuring Mass Higher Education examines the impact of this change upon the existing national structures of higher education. It also defines and highlights what makes an ‘elite’ university – something which institutions must strive for in order to gain their position as global players. With case studies and contributions from a wide range of international authors, the book explores questions such as: Do higher education institutions retain a national significance, even though the vestiges of an international reputation have long faded? Has expansion undermined the quality of higher education because governments sought to expand "on the cheap"? Is the elite institutional response to mass higher education perceived as a threat to be responded to with purposeful action that sustains their elite status? Does the emergence of the international league tables pose a challenge to those responsible for governing elite institutions? These are critical issues with which both policy-makers and institutional leaders will have to grapple over the next ten years, making Structuring Mass Higher Education a timely, relevant, and much needed text. It will appeal to policy makers and practitioners within higher education as well as student and scholars worldwide.

Download or read book EBOOK Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Download or read book Party System Collapse written by Jason Seawright and published by Stanford University Press. This book was released on 2012-10-24 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most party systems are relatively stable over time. Yet in the 1980s and 1990s, established party systems in Peru and Venezuela broke down, leading to the elections of outsider Alberto Fujimori and anti-party populist Hugo Chavez. Focusing on these two cases, this book explores the causes of systemic collapse. To date, scholars have pointed to economic crises, the rise of the informal economy, and the charisma and political brilliance of Fujimori and Chavez to explain the changes in Peru and Venezuela. This book uses economic data, surveys, and experiments to show that these explanations are incomplete. Political scientist Jason Seawright argues that party-system collapse is motivated fundamentally by voter anger at the traditional political parties, which is produced by corruption scandals and failures of representation. Integrating economic, organizational, and individual considerations, Seawright provides a new explanation and compelling new evidence to present a fuller picture of voters' decisions and actions in bringing about party-system collapse, and the rise of important outsider political leaders in South America.

Download or read book El nuevo derecho contra la competencia desleal written by José Massaguer Fuentes and published by . This book was released on 2006 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta monografía tiene por objeto el estudio de la Directiva 2005/29/CE relativa a las prácticas comerciales desleales de las empresas en sus relaciones con los consumidores en el mercado interior y el análisis de las novedades que introduce en esta materia en relación con la regulación actualmente establecida en nuestro país a través de la Ley de Competencia Desleal y Ley General de Publicidad, así como de los retos que plantea su transposición. La Directiva sólo ha armonizado el régimen de las prácticas comerciales que perjudican los intereses económicos de los consumidores, mediante una prohibición general completada con la prohibición de las prácticas engañosas y agresivas y con la regulación de algunos aspectos de las acciones y de procedimiento. Y lo ha hecho con una aproximación sistemática y por medio de unas normas cuya construcción y tenor están considerablemente alejados de los que se hallan en las normas sobre esta materia en nuestro país. Aunque las diferencias sustantivas tal vez no sean tan acusadas como puede sugerir su primera lectura, lo cierto es que la incorporación de la Directiva al ordenamiento interno plantea serias dificultades y en todo caso ha de traer una importante modificación del régimen vigente.

Download or read book An Examination of Integrated Marketing Communication in U S Public Institutions of Higher Education written by Dawn M. Edmiston-Strasser and published by ProQuest. This book was released on 2000 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Shakespeare Einstein and the Bottom Line written by David L. KIRP and published by Harvard University Press. This book was released on 2009-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting. Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative? Table of Contents: Introduction: The New U Part I: The Higher Education Bazaar 1. This Little Student Went to Market 2. Nietzsche's Niche: The University of Chicago 3. Benjamin Rush's "Brat": Dickinson College 4. Star Wars: New York University Part II: Management 101 5. The Dead Hand of Precedent: New York Law School 6. Kafka Was an Optimist: The University of Southern California and the University of Michigan 7. Mr. Jefferson's "Private" College: Darden Graduate School of Business Administration, University of Virginia Part III: Virtual Worlds 8. Rebel Alliance: The Classics Departments of Sixteen Southern Liberal Arts Colleges 9. The Market in Ideas: Columbia University and the Massachusetts Institute of Technology 10. The British Are Coming-and Going: Open University Part IV: The Smart Money 11. A Good Deal of Collaboration: The University of California, Berkeley 12. The Information Technology Gold Rush: IT Certification Courses in Silicon Valley 13. They're All Business: DeVry University Conclusion: The Corporation of Learning Notes Acknowledgments Index Reviews of this book: An illuminating view of both good and bad results in a market-driven educational system. --David Siegfried, Booklist Reviews of this book: Kirp has an eye for telling examples, and he captures the turmoil and transformation in higher education in readable style. --Karen W. Arenson, New York Times Reviews of this book: Mr. Kirp is both quite fair and a good reporter; he has a keen eye for the important ways in which bean-counting has transformed universities, making them financially responsible and also more concerned about developing lucrative specialties than preserving the liberal arts and humanities. Shakespeare, Einstein, and the Bottom Line is one of the best education books of the year, and anyone interested in higher education will find it to be superior. --Martin Morse Wooster, Washington Times Reviews of this book: There is a place for the market in higher education, Kirp believes, but only if institutions keep the market in its place...Kirp's bottom line is that the bargains universities make in pursuit of money are, inevitably, Faustian. They imperil academic freedom, the commitment to sharing knowledge, the privileging of need and merit rather than the ability to pay, and the conviction that the student/consumer is not always right. --Glenn C. Altschuler, Philadelphia Inquirer Reviews of this book: David Kirp's fine new book, Shakespeare, Einstein, and the Bottom Line, lays out dozens of ways in which the ivory tower has leaned under the gravitational influence of economic pressures and the market. --Carlos Alcal', Sacramento Bee Reviews of this book: The real subject of Kirp's well-researched and amply footnoted book turns out to be more than this volume's subtitle, 'the marketing of higher education.' It is, in fact, the American soul. Where will our nation be if instead of colleges transforming the brightest young people as they come of age, they focus instead on serving their paying customers and chasing the tastes they should be shaping? Where will we be without institutions that value truth more than money and intellectual creativity more than creative accounting? ...Kirp says plainly that the heart of the university is the common good. The more we can all reflect upon that common good--not our pocketbooks or retirement funds, but what is good for the general mass of men and women--the better the world of the American university will be, and the better the nation will be as well. --Peter S. Temes, San Francisco Chronicle Reviews of this book: David Kirp's excellent book Shakespeare, Einstein, and the Bottom Line provides a remarkable window into the financial challenges of higher education and the crosscurrents that drive institutional decision-making...Kirp explores the continuing battle for the soul of the university: the role of the marketplace in shaping higher education, the tension between revenue generation and the historic mission of the university to advance the public good...This fine book provides a cautionary note to all in higher education. While seeking as many additional revenue streams as possible, it is important that institutions have clarity of mission and values if they are going to be able to make the case for continued public support. --Lewis Collens, Chicago Tribune Reviews of this book: In this delightful book David Kirp...tells the story of markets in U.S. higher education...[It] should be read by anyone who aspires to run a university, faculty or department. --Terence Kealey, Times Higher Education Supplement The monastery is colliding with the market. American colleges and universities are in a fiercely competitive race for dollars and prestige. The result may have less to do with academic excellence than with clever branding and salesmanship. David Kirp offers a compelling account of what's happening to higher education, and what it means for the future. --Robert B. Reich, University Professor, Brandeis University, and former U.S. Secretary of Labor Can universities keep their purpose, independence, and public trust when forced to prove themselves cost-effective? In this shrewd and readable book, David Kirp explores what happens when the pursuit of truth becomes entwined with the pursuit of money. Kirp finds bright spots in unexpected places--for instance, the emerging for-profit higher education sector--and he describes how some traditional institutions balance their financial needs with their academic missions. Full of good stories and swift character sketches, Shakespeare, Einstein, and the Bottom Line is engrossing for anyone who cares about higher education. --Laura D'Andrea Tyson, former Chair, Council of Economic Advisers David Kirp wryly observes that "maintaining communities of scholars is not a concern of the market." His account of the state of higher education today makes it appallingly clear that the conditions necessary for the flourishing of both scholarship and community are disappearing before our eyes. One would like to think of this as a wake-up call, but the hour may already be too late. --Stanley Fish, Dean of the College of Liberal Arts and Sciences, the University of Illinois at Chicago This is, quite simply, the most deeply informed and best written recent book on the dilemma of undergraduate education in the United States. David Kirp is almost alone in stressing what relentless commercialization of higher education does to undergraduates. At the same time, he identifies places where administrators and faculty have managed to make the market work for, not against, real education. If only college and university presidents could be made to read this book! --Stanley N. Katz, Center for Arts and Cultural Policy Studies, Princeton University Once a generation a book brilliantly gives meaning to seemingly disorderly trends in higher education. David Kirp's Shakespeare, Einstein, and the Bottom Line is that book for our time [the early 21st century?]. With passion and eloquence, Kirp describes the decline of higher education as a public good, the loss of university governing authority to constituent groups and external funding sources, the two-edged sword of collaboration with the private sector, and the rise of business values in the academy. This is a must read for all who care about the future of our universities. --Mark G. Yudof, Chancellor, The University of Texas System David Kirp not only has a clear theoretical grasp of the economic forces that have been transforming American universities, he can write about them without putting the reader to sleep, in lively, richly detailed case studies. This is a rare book. --Robert H. Frank, Johnson Graduate School of Management, Cornell University David Kirp wanders America's campuses, and he wonders--are markets, management and technology supplanting vision, values and truth? With a large dose of nostalgia and a penchant for academic personalities, he ponders the struggles and synergies of Ivy and Internet, of industry and independence. Wandering and wondering with him, readers will feel the speed of change in contemporary higher education. --Charles M. Vest, President, Massachusetts Institute of Technology

Download or read book Business Solutions for the Global Poor written by V. Kasturi Rangan and published by Jossey-Bass. This book was released on 2007 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: References: p.403-415.

Download or read book Remaking the American University written by Robert Zemsky and published by Rutgers University Press. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: At one time, universities educated new generations and were a source of social change. Today colleges and universities are less places of public purpose, than agencies of personal advantage. Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century. The authors describe how a competitive preoccupation with rankings and markets published by the media spawned an admissions arms race that drains institutional resources and energies. Equally revealing are the depictions of the ways faculty distance themselves from their universities with the resulting increase in the number of administrators, which contributes substantially to institutional costs. Other chapters focus on the impact of intercollegiate athletics on educational mission, even among selective institutions; on the unforeseen result of higher education's "outsourcing" a substantial share of the scholarly publication function to for-profit interests; and on the potentially dire consequences of today's zealous investments in e-learning. A central question extends through this series of explorations: Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson-academic institutions cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets to achieve public purposes.

Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Download or read book Globalizing Citizenship written by Kim Rygiel and published by UBC Press. This book was released on 2011-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 9/11, national governments in the global North have struggled to govern populations and manage cross-border traffic without building new barriers to trade. What does citizenship mean in an era of heightened tension between global capitalism and the nation-state? Building on Foucault's concept of biopolitics and an examination of national border and detention policies, Rygiel argues that citizenship is becoming a globalizing regime to govern mobility. The new regime is deepening boundaries based on race, class, and gender, and causing Western nations to embrace a more technocratic, depoliticized understanding of citizenship.

Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.

Download or read book Tortillas and Tomatoes written by Tanya Basok and published by McGill-Queen's Press - MQUP. This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews with Leamington greenhouse growers and migrant Mexican workers, Tanya Basok offers a timely analysis of why the Seasonal Agricultural Workers Program is needed. She argues that while Mexican workers do not necessarily constitute cheap labour for Canadian growers, they are vital for the survival of some agricultural sectors because they are always available for work, even on holidays and weekends, or when exhausted, sick, or injured. Basok exposes the mechanisms that make Mexican seasonal workers unfree and shows that the workers' virtual inability to refuse the employer's demand for their labour is related not only to economic need but to the rigid control exercised by the Mexican Ministry of Labour and Social Planning and Canadian growers over workers' participation in the Canadian guest worker program, as well as the paternalistic relationship between the Mexican harvesters and their Canadian employers.

Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Download or read book Consecuencias negociales de las pr cticas desleales contra los consumidores written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Accountability in Higher Education written by Peter Sheldrake and published by Routledge. This book was released on 2018-10-11 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1979 Accountability in Higher Education contains the first comprehensive analysis of accountability in Australian higher education. The contributors systematically examine organisation and practice in the Australian higher education system, major issues relating to the accountability movement, and possible future developments arising from these issues. The authors look in turn at the various levels of organisation and accountability within the higher education system – Federal, State, sector, institution and individual – and in so doing provide the most comprehensive coverage possible of the major issues of concern. The book provides a detailed analysis that will be of particular interest to teachers, administrators and educational researchers.