Download or read book Las Carreteras Forman Parte del Paisaje written by John Brinckerho Jackson and published by Editorial Gg. This book was released on 2010-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay is a historical journey through roads and highways and the meaning they've acquired as an essential part of the human built environment. John Brinckerhoff Jackson has led several generations of readers to new awareness of the everyday environment as important reservoirs of cultural meaning and has shed light on the forces that have shaped the United States. Este ensayo hace un recorrido histórico por el significado que han ido adquiriendo los caminos y las carreteras como parte del entorno humano construido hasta convertirse en el elemento capital de las infraestructuras modernas que son hoy en día. Con una escritura aguda y concisa, John Brinckerhoff Jackson ha servido de guía a varias generaciones de lectores para generar una conciencia nueva sobre los entornos cotidianos como importantes crisoles de significado cultural, y ha arrojado luz sobre las fuerzas que han ido conformando el territorio estadounidense. Las preguntas planteadas en este ensayo van dirigidas a quienes utilizan las sendas, los caminos y las carreteras, y remite al sentido que cobran los lugares que atraviesan.
Download or read book Panor micas urbanas written by Gorostiza López, Jorge and published by Editorial UOC. This book was released on 2017-03-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: El cine nació cuando las ciudades comenzaron a transformarse en los complejos y problemáticos lugares que habitamos hoy en día. Las poblaciones desde entonces fueron el lugar donde se desarrollaron los argumentos de las películas, y llegaron a tener en algunos casos un papel tan crucial como el de los protagonistas de carne y hueso. En este libro se recorre desde el optimismo vivido en los años veinte del siglo pasado, con la aparición de nuevas edificaciones como los rascacielos, que transformaron las grandes ciudades, hasta las fascinantes metrópolis actuales de países con economías en expansión, que al mismo tiempo continúan sufriendo problemas de marginalidad y delincuencia. Las 50 películas seleccionadas son primordiales para poder estudiar, y al mismo tiempo entender y llegar a conocer, cómo ha sido esa evolución de la ciudad hasta la actualidad, así como para constatar la influencia de la imagen en movimiento en esas poblaciones.
Download or read book Paradise Lost written by Lowe Art Museum and published by . This book was released on 2000 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Documentaci n written by International Road Federation. Reunión Regional Interamericana and published by . This book was released on 1980 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branded entertainment Cuando el Branded Content se convierte en entretenimiento written by de Aguilera Moyano, Joaquín and published by ESIC. This book was released on 2016-01-11 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: «El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes, profesional o académicamente, nos ocupamos de esta disciplina. El marketing tradicional, desarrollado sobre todo a partir de los años sesenta, hoy aparece como un anciano irreconocible. Estamos en un nuevo contexto que exige nuevas comunicaciones de marketing centradas en la creación y distribución de unos contenidos tan relevantes para el consumidor que sea él mismo quien decida acceder libremente a ellos. Algunas marcas han elegido la producción de entretenimiento como vehículo de transmisión de sus mensajes de marca, aplicando los conocimientos de la industria del entretenimiento a la creación de unos contenidos propios, al servicio de los valores de la marca, capaces de despertar deseos y emociones por sí mismos. Estas marcas, han optado por el branded entertainment: contenido de entretenimiento, creado y producido por una marca, lo suficientemente interesante y atractivo como para que su público lo elija frente a otros productos de entretenimiento. En este libro, se profundiza en el conocimiento del branded entertainment; una herramienta de comunicación comercial que debe alcanzar un adecuado equilibrio entre la identificación de la marca y la capacidad del contenido creado para proporcionar una experiencia positiva para el consumidor. A través de sus páginas se van desgranando las características del branded entertainment y, mediante los ejemplos, se ponen de relieve las posibilidades de esta técnica capaz de llegar al consumidor como nunca antes se había logrado. Ha llegado el momento de decir adiós a la interrupción de contenidos elegidos para el consumidor, forzándole a ver publicidad que no desea, y de dar la bienvenida al branded entertainment, contenidos relevantes para el consumidor, que él mismo elige, distribuidos por una marca. ÍNDICE (Casi) todo está cambiando.- El marketing postmoderno.- La comunicación en el marketing postmoderno: los mensajes híbridos.- Branded content.- Content marketing.- Branded entertainment.- Situación actual del branded content en España.- Publicidad nativa.- El selfie de Ellen DeGenere.
Download or read book Caribbean National Forest N F and Luquillo Experimental Forest Land and Resource s Management Plan LRMP written by and published by . This book was released on 1997 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Carlos Mijares written by Rodolfo Santa María and published by . This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Druggist written by and published by . This book was released on 1905 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spanish B for the IB Diploma Student s Book written by Sebastian Bianchi and published by Hodder Education. This book was released on 2015-02-27 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop confident linguists, who appreciate other cultures with this course, based closely around the IB's desired learner profile. This text caters for Language B - students learning Spanish as a second language at Standard and Higher levels. It includes a starter unit to help bridge the gap from pre-16 exams into the distinctive requirements of the IB Diploma. - Builds language skills through carefully crafted tasks and grammar practice - Improves exam performance with activities for all aspects of IB Spanish assessment - Promotes global citizenship and an appreciation of Hispanic culture through stimulus material, including a particular emphasis on the Americas Each copy includes an Audio CD providing tracks for the listening exercises
Download or read book Spanish B for the IB Diploma Second Edition written by Mike Thacker and published by Hodder Education. This book was released on 2019-01-14 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam board: International Baccalaureate Level: IB Diploma Subject: Spanish First teaching: September 2018 First exams: Summer 2020 Develop competent communicators who can demonstrate a sound conceptual understanding of the language with a flexible course that ensures thorough coverage of the updated Spanish B Guide and is designed to meet the needs of all IB students at Standard and Higher Level. - Empower students to communicate confidently by exploring the five prescribed themes through authentic texts and skills practice at the right level, delivered in clear learning pathways. - Ensure students are able to produce coherent written texts and deliver proficient presentations with grammar and vocabulary introduced in context and in relation to appropriate spoken and written registers. - Improve receptive skills with authentic written texts, audio recordings spoken at a natural pace, and carefully crafted reading and listening tasks. - Promote global citizenship, intercultural understanding and an appreciation of Hispanic cultures through a wide range of text types and cultural material from around the world. - Deliver effective practice with a range of structured tasks within each unit that build reading, listening, speaking and writing skills. - Establish meaningful links to TOK and CAS, and identify learner profile attributes in action. The audio for the Student Book is FREE to download from www.hoddereducation.com/ibextras
Download or read book American Druggist and Pharmaceutical Record written by and published by . This book was released on 1905 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Civil Engineering written by Francisco Asensio Cerver and published by Watson-Guptill Publications. This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the controversial relationship between engineering, architecture, and landscaping, this volume surveys a series of extraordinarily interesting projects produced in various parts of the world. The outstanding profiles range from the Crosby Arboretum in Picayne, Mississippi, by Edward L. Blake, Jr. to the restoration projects by Richard Haag, including Gas Works Park in Seattle, Washington, and the Bloedel Reserve in Bainbridge Island, Washington. A full ten pages is devoted to the construction of the General Hitchcock Highway by Joanne Gallaher and Sarah Davis in Tucson, Arizona.
Download or read book Tiempos modernos Tiempos d ficiles written by Eugenio Vega and published by Author House. This book was released on 2013 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro hace un repaso, que no pretende ser exhaustivo, de las circunstancias en que la relación entre diseño, comunicación y consumo comenzó a forjarse con el desarrollo de la industria.
Download or read book Numero especial del Ecuador written by and published by . This book was released on 1936 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book History of the Roads of Mexico written by Samuel Salinas Alvarez and published by . This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
