Download or read book Ladislav Sutnar Visual Design in Action written by Ladislav Sutnar and published by . This book was released on 2006-11-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1961 and out of print for more than forty years, visual design in -action is the summation of the influential graphic design theories and principles developed by Czech-born designer Ladislav Sutnar. A pioneering modernist in graphic design and typography, Sutnar brought his avant-garde design principles to the United States and became one of the most influential designers of the 1940s and 1950s. This book, a facsimile of the rare first edition, includes a new introduction by Steven Heller and shows how Sutnar's innovative approach to graphic design prefigured the informational structures now employed in contemporary web design.
Download or read book Max Bill s View of Things written by Jakob Bill and published by Lars Muller Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international touring exhibition -Die gute Form- was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. This publication documents Bill's initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places Die gute Form in a theoretical context that considers its reception and impact within the history of design.
Download or read book Speculative Everything written by Anthony Dunne and published by MIT Press. This book was released on 2013-12-06 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use design as a tool to create not only things but ideas, to speculate about possible futures. Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose “what if” questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more—about everything—reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.
Download or read book Catalog Design Progress written by Ladislav Sutnar and published by National Geographic Books. This book was released on 2022-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A meticulously created facsimile edition of a classic work on design by the progenitor of today’s information design. Long before the internet and its vast stores of information in digital form, information in analog form needed to be organized so that it was legible and accessible. One designer who revolutionized the presentation of printed information was modernist pioneer Ladislav Sutnar (1897–1976). In 1950, Sutnar and architect K. Lonberg-Holm published Catalog Design Progress, a guide to modernizing the design of printed materials through typographic simplicity, compositional ingenuity, and navigational devices that signal the logical flow of information. This meticulously created facsimile of the original book illustrates and enacts Sutnar’s ideas, making clear their continuing influence on graphic design. In the book, Sutnar contrasts his design style with the conglomeration of text and pictures that characterized earlier printed material. He identifies and illustrates visual features, including typography, pictures and charts, and covers, and shows how the arrangement and organization of visual units allows information to flow smoothly. For this edition, the Ladislav Sutnar Faculty of Art and Design at the University of West Bohemia in Pilsen, Czech Republic, has carefully recreated the original, with redrawn figures, retouched photos, re-typeset texts, five-color printing, and spiral binding. A separate reader’s guide by celebrated design historian Steven Heller accompanies the book. Both book and guide are packaged in a slipcase.
Download or read book Designing Programmes written by Karl Gerstner and published by Lars Muller Publishers. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karl Gerstner s work is a milestone in the history of design. One of his most important works is Designing Programmes, which is presented here in a new edition of the original 1964 publication. In four essays, the author provides a basic introduction to his design methodology. Instead of set recipes, the method suggests a model for design in the early days of the computer era. The intellectual models it proposes, however, continue to be useful today. What it does not purvey is cut-and-dried, true-or-false solutions or absolutes of any kind - instead, it develops fundamental principles in an innovative and future-oriented way. The book is especially topical and exciting in the context of current developments in computational design, which seem to hold out the possibility of programmed design. With many examples from the worlds of graphic and product design, music, architecture, and art, it inspires the reader to seize on the material, develop it further, and integrate it into his or her own work. 200 illustrations
Download or read book Package Design written by Ladislav Sutnar and published by . This book was released on 1953 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design is Storytelling written by Ellen Lupton and published by Thames & Hudson. This book was released on 2017 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
Download or read book Abbott Miller written by Abbott Miller and published by Princeton Architectural Press. This book was released on 2014-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abbott Miller: Design and Content is the first monograph on the award-winning graphic designer known for his innovative work at Pentagram, where as a partner he leads a team designing books, magazines, catalogs, identities, exhibitions, and editorial projects, creating work that is often concerned with the cultural role of design and the public life of the written word. Collaborating with performers, curators, artists, photographers, writers, publishers, corporations, and institutions, Miller has created a unique practice that alternates between the printed page and the physical space of exhibitions. In his work as an editor and writer he pioneered the concept of designer-as-author, both roles he assumes for this beautifully produced and lavishly illustrated edition. Miller presents his work as a catalog of design strategies, emerging from the unique circumstances of form and content. Four categories—books, exhibitions, magazines, and identity—provide insight into Miller's influences and working process while also showcasing his best designs.
Download or read book Design Literacy continued written by Steven Heller and published by Skyhorse Publishing Inc.. This book was released on 1999 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume also investigates larger movements and phenomena, such as Norman Rockwell's lasting impression on Americana, issues of plagiarism and censorship, and the "Big Idea" in advertising, and includes profiles of designers whose bodies of work helped determine the look and content of design today."--BOOK JACKET.
Download or read book The History of Graphic Design 1960 Today written by Jens Müller and published by Taschen. This book was released on 2018 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms...
Download or read book John Heartfield and the Agitated Image written by Andrés Mario Zervigón and published by University of Chicago Press. This book was released on 2012-12-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working in Germany between the two world wars, John Heartfield (born Helmut Herzfeld, 1891–1968) developed an innovative method of appropriating and reusing photographs to powerful political effect. As a pioneer of modern photomontage, he sliced up mass media photos with his iconic scissors and then reassembled the fragments into compositions that utterly transformed the meaning of the originals. In John Heartfield and the Agitated Image, Andrés Mario Zervigón explores this crucial period in the life and work of a brilliant, radical artist whose desire to disclose the truth obscured by the mainstream press and imperial propaganda made him a de facto prosecutor of Germany’s visual culture. Zervigón charts the evolution of Heartfield’s photomontage from an act of antiwar resistance into a formalized and widely disseminated political art in the Weimar Republic. Appearing on everything from campaign posters to book covers, the photomonteur’s notorious pictures challenged well-worn assumption and correspondingly walked a dangerous tightrope over the political, social, and cultural cauldron that was interwar Germany. Zervigón explains how Heartfield’s engagement with montage arose from a broadly-shared dissatisfaction with photography’s capacity to represent the modern world. The result was likely the most important combination of avant-garde art and politics in the twentieth century. A rare look at Heartfield’s early and middle years as an artist and designer, this book provides a new understanding of photography’s role at this critical juncture in history.
Download or read book By Its Cover written by Ned Drew and published by Princeton Architectural Press. This book was released on 2005-08-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book off a tightly packed shelf. It's really not something we should be ashamed about, for it reinforces something we sincerely believe: design matters. At its best, book cover design is an art that transcends the publisher's commercial imperativesto reflect both an author's ideas and contemporary cultural values in a vital, intelligent, and beautiful way. In this groundbreaking and lavishly illustrated history, authors Ned Drew and Paul Sternberger establish American book cover design as a tradition of sophisticated, visual excellence that has put shape to our literary landscape. By Its Cover traces the story of the American book cover from its inception as a means of utilitarian protection for the book to its current status as an elaborately produced form of communication art. It is, at once, the intertwined story of American graphic design and American literature, and features the work of such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin Lustig, Rudy deHarak, and Roy Kuhlman along with more recent and contemporary innovators including Push Pin Studios, Chermayeff & Geismar, Karen Goldberg, Chip Kidd, and John Gall.
Download or read book How to Think Like a Great Graphic Designer written by Debbie Millman and published by Simon and Schuster. This book was released on 2010-06-29 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Floating Worlds written by Edward Gorey and published by Pomegranate Communications. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edward Gorey and Peter Neumeyer met in the summer of 1968. Gorey had been contracted by Addison-Wesley to illustrate "Donald and the...," a childrens story written by Neumeyer. On their first encounter, Neumeyer managed to dislocate Goreys shoulder when he grabbed his arm to keep him from falling into the ocean. In a hospital waiting room, they pored over Goreys drawings for the first time together, and Gorey infused the situation with much hilarity. This was the beginning of an invigorating friendship, fueled by a wealth of letters and postcards that sped between the two men through the fall of 1969. Those letters, published here for the first time, are remarkable in their quantity and their content. While the creative collaborations of Gorey and Neumeyer centered on illustrated books, they held wide-ranging interests; both were erudite, voracious readers, and they sent each other many volumes. Reading their discussions of these books, one marvels at the beauty of thoughtful (and merry) discourse driven by intellectual curiosity. The letters also paint an intimate portrait of Edward Gorey, a man often mischaracterized as macabre or even ghoulish. His gentleness, humility, and brilliance--interwoven with his distinctive humor--shine in these letters; his deft artistic hand is evident on the decorated envelopes addressed to Neumeyer, 38 of which are reproduced here. During the time of their correspondence, Peter Neumeyer was teaching at Harvard University and at SUNY Stony Brook, on Long Island. His acumen and compassion, expressed in his discerning, often provocative missives, reveal him to be an ideal creative and intellectual ally for Gorey. More than anything else, "Floating Worlds" is the moving memoir of an extraordinary friendship. Gorey wrote that he felt they were part of the same family, and I dont mean just metaphorically. I guess that even more than I think of you as a friend,
Download or read book Digital Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2016-06-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.
Download or read book True Print written by Reto Caduff and published by Lars Muller Publishers. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pushing the boundaries of design, from MacBook to letterpress Dafi Kühne is a Swiss designer who works with analog and digital ways to produce fresh and unique letterpress-printed posters. Using very different kinds of instruments, from a MacBook to a pantograph, for his compositions, he pushes the boundaries of design. Never afraid of getting his hands dirty in his creative workshop, Kühne embraces the labor involved in the entire process of creating a poster from initial idea to finished product. Fusing modern means with the century-old tradition of the letterpress, he forms a new vocabulary on how to communicate through type and form in a truly un-nostalgic way. Never retro, his work is a clever response to the search for new ways of graphic expression: true print.
Download or read book Saul Bass written by Jan-Christopher Horak and published by University Press of Kentucky. This book was released on 2014-11-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iconic graphic designer and Academy Award–winning filmmaker Saul Bass (1920–1996) defined an innovative era in cinema. His title sequences for films such as Otto Preminger's The Man with the Golden Arm (1955) and Anatomy of a Murder (1959), Alfred Hitchcock's Vertigo (1958) and North by Northwest (1959), and Billy Wilder's The Seven Year Itch (1955) introduced the idea that opening credits could tell a story, setting the mood for the movie to follow. Bass's stylistic influence can be seen in popular Hollywood franchises from the Pink Panther to James Bond, as well as in more contemporary works such as Steven Spielberg's Catch Me If You Can (2002) and television's Mad Men. The first book to examine the life and work of this fascinating figure, Saul Bass: Anatomy of Film Design explores the designer's revolutionary career and his lasting impact on the entertainment and advertising industries. Jan-Christopher Horak traces Bass from his humble beginnings as a self-taught artist to his professional peak, when auteur directors like Stanley Kubrick, Robert Aldrich, and Martin Scorsese sought him as a collaborator. He also discusses how Bass incorporated aesthetic concepts borrowed from modern art in his work, presenting them in a new way that made them easily recognizable to the public. This long-overdue book sheds light on the creative process of the undisputed master of film title design—a man whose multidimensional talents and unique ability to blend high art and commercial imperatives profoundly influenced generations of filmmakers, designers, and advertisers.
