Download or read book Como Compro Inteligentemente written by Andres Panasiuk and published by Harper Collins. This book was released on with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumo marcas e intangibles en el p blico infantil y joven written by Mónica Viñarás Abad and published by ESIC. This book was released on 2023-05-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book F brica de resistencias y recuperaci n social written by María Amalia Gracia and published by El Colegio de Mexico AC. This book was released on 2013-10-31 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las acciones de diversos grupos de trabajadoras y trabajadores argentinos que lograron darse una salida ante situaciones de profunda desesperación provocadas por el cierre, abandono o quiebra de las empresas donde habían trabajado durante años son tratados en este volumen. Sus páginas muestran -en forma ágil, dinámica y bien documentada- un fenómeno vigente que ha ensanchado el campo de lo posible y tiene mucho que decir sobre las acciones políticas y económicas de los trabajadores en un mundo en el que, una y otra vez, los pueblos se movilizan para protegerse de los choques económicos ante la insistente pretensión del sistema capitalista y sus defensores de separar la esfera económica de la sociedad.
Download or read book Terapias de cine written by Tabernero Holgado, Carlos and published by Editorial UOC. This book was released on 2016-11-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: La medicina y el cine son parte de nuestro día a día. Acudimos a la consulta o a la sala en busca de algún tipo de alivio y de puertas a otros mundos. Y la consulta y la sala, la medicina y el cine, se miran de reojo. La medicina quiere al cine para mirar, explorar y estudiar, diagnosticar y operar; también como herramienta publicitaria y de propaganda, para construir su autoridad. Y el cine cuenta muy a menudo con la medicina porque trabaja con experiencias rutinarias de salud y enfermedad, sus miedos y sus osadías, sus servidumbres y sus rebeldías. La medicina y el cine caminan de la mano con la experiencia cotidiana de la muerte y de la vida. Y la medicina es cine porque es soñar, cuestionar y luchar, como lo es sufrir, morir y amar. Y es por esto mismo que también, en nuestro día a día, el cine es medicina.
Download or read book Buying Into Change written by Alejandro J. Gómez del Moral and published by U of Nebraska Press. This book was released on 2021-05 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying into Change examines how the development of a mass consumer society under the dictatorship of General Francisco Franco (1939–1975) inserted Spain into transnational consumer networks and set the stage for Spain’s transition to democracy during the late 1970s. This transition is broadly significant to both a Spanish public still struggling to redefine their society after Franco and to scholars who have long debated the origins of Spain’s current democracy, yet many aspects of it remain largely unexamined. Buying into Change incorporates mass consumption into our understanding of Spain’s democratic transition by tracing the spread and social impact of new foreign-influenced department stores, of imported innovations such as modern mass advertising, and of consumer magazines that promoted foreign products. Initially, these enterprises backed Franco’s conservative policies, and the regime in turn encouraged consumption in order to improve its image both domestically and abroad. Spain’s new globally oriented commerce ultimately sold retailers and shoppers not just foreign ways of buying and selling but also subversive ideas. Imported 1960s fashions brought along countercultural notions on issues such as gender equality. And as Spaniards consumed more like their foreign neighbors, they increasingly viewed themselves as cosmopolitan and European and identified with liberal political conditions abroad, undermining Francoism’s doctrine of national exceptionalism, thus laying the social foundations for democratization and European integration in Franco’s wake.
Download or read book Excess Baggage written by Jonathan Pitcher and published by Peter Lang. This book was released on 2009 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excess Baggage investigates how we read modern theory, how we apprehend Latin American culture through that theory, why this approach is flawed, and how our reading could be different. It is a study of modernity's supersessive, paradoxical attempts to outthink thought. This methodology, never autochthonous to any context despite its claims, is traced through one of its more extreme moments, the Enlightenment, and then through the work of Freud, Nietzsche, and Marx (and their more recent postmodern acolytes) to the Reformation. Although these thinkers are self-differentiating, the divisions are artificial, for each, even in present formats, references a preternatural origin that is subsequently projected into the future, disavowing history's ability to perceive itself as anything other than revolutionary. This book traces post-1960 Latin Americanism through readings by its critics-cum-theorists, as dictatorially assigning a univocal reading to a continent's cultural production, regardless of how ethical the theory may itself seem. Though predominantly a metacritical work, a reading of philosophy and its Latin Americanist manifestations, there is also comparative reading of European, North American, and Latin American literature. Meaning has always existed in all such contexts, but is either eradicated or misread by the premises of our critical equipment. In fact or fiction, Excess Baggage appeals for an admission of contextualized mnemotechny, inevitable in thought regardless, and the real danger in the present milieu.
Download or read book Towards a Justice with a Human Face written by Marcel Storme and published by Springer. This book was released on 2013-06-29 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Je tiens egalement a remercier l'editeur KLUWER que nous a garanti une pu blication aisee et attrayante. Ce n'est pas sans fierte que j'ai l'honneur d'introduire la presente edition des actes du congres. PREFACE In the text mentioned above, it has been stated that the texts of the General Rap porteurs were published in their original language and the texts of the opening and closing speeches, although they were made in the five Congress languages (Dutch, French, English, German and Spanish), were published in English, as the Belgian organisers deemed this to be the most rational solution, even though the Con gress took place in a country where three different languages (Dutch, French and German) are spoken there. As regards the publication of this book, I would like to thank Mrs. CAS MAN, who made the texts ready for printing, Profe~sor R. DE CORTE, who saw to the distribution of the texts during the Congress, and the KLUWER publishing com pany for their excellent and faultless publication. I cannot stifle a distinct feeling of pride at being privileged enough to introduce this publication of the Reports. VORWORT Im vorstehenden Text is erortert worden aus welchen GrUnden die Gesamt berichte in ihren originellen Sprachen veroffentlicht wurden, und die Texte der feierlichen Eroffnungssitzung und der Schluss-sitzung im Englischen, obwohl diese verfasst wurden in den fiinf Kongressprachen (Deutsch, Englisch, Fran zosisch, NiederHindisch und Spanisch) und obgleich der Kongress veranstaltet wurde in einem Land wo es drei Sprachen (Niederliindisch, Franzosich und Deutsch) gibt.
Download or read book Ideology Politics and Demands in Spanish Language Literature and Film written by Teresa Fernandez Ulloa and published by Cambridge Scholars Publishing. This book was released on 2012-03-15 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises various chapters which explore a variety of topics related to the manner in which ideological and epistemological changes in the 19th, 20th and 21st centuries shaped the Spanish language, literature, and film, among other forms of expression, in both Spain and Latin America, and how these media served the purpose of spreading ideas and demands. There are articles on ideological representations of linguistic differences and sameness; linguistic changes associated with loan words and the ideas they bring in modifying our communicative landscape; the role of the Catholic religion on the construction of our dictionary; analysis of some political discourses, ideologies and social imaginaries; new visions of old literature (a return to the parody in the Middle Ages to analyze its moderness) and postmodern narrative; discussions on contemporary Spanish poetry and Central American literature; a new return to the liberation philosophy by analyzing Ellacuría´s work; and several studies about concepts such as capitalism, patriarchy, identity, masculinity, homosexuality, globalization, and the Resistence in several forms of expression.
Download or read book Humanos Del Mundo Un os written by Figueroa Gabriel Figueroa and published by Trafford Publishing. This book was released on 2010-03 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gabriel A. Figueroa Ciudadano peruano-norteamericano. Actor de teatro, cine y televisión. Autor de obras de teatro y escritor de novelas y ensayos de carácter político. Resume sus objetivos de vida útil precisando que es artista porque ama la belleza; que valora la ciencia porque ama la verdad, y que hace política porque ama la justicia social. Ha sido presidente de la Asociación Nacional de Trabajadores del Arte, Vicepresidente de la Federación Nacional de Trabajadores de la Universidad Peruana y Secretario General del Sindicato de Actores del Perú.
Download or read book Report of Proceedings of the Cooperative Congress written by International Co-operative Alliance and published by . This book was released on 1895 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La era secular written by Charles Taylor and published by Editorial GEDISA. This book was released on 2015-04-15 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los últimos siglos Occidente ha ensanchado el abanico de las opciones de la creencia, ya sean religiosas, ateas u otras difíciles de clasificar. Un proceso paulatino de declive de la fe y retirada de la religión de la vida pública. Este retroceso supone un cambio impactante si pensamos en el papel que hasta hace poco jugaban las iglesias cristianas en el mundo Occidental. ¿Por qué ha sucedido todo esto? ¿Cuáles son los rasgos del nuevo paisaje espiritual? La era secular es el ensayo escrito más ambicioso y sobresaliente sobre el complejo proceso de secularización en Occidente que aún sigue en marcha. El filósofo Charles Taylor desgrana, en este segundo volumen, el cambio de las condiciones de la fe que desde la Ilustración socavaron las viejas formas y sentaron las bases de una nueva alternativa humanista. Sin embargo, este debilitamiento de las representaciones anteriores no ha sido incompatible con la persistencia de cierto anhelo de religiosidad, lo cual se traduce en nuestros días, en el florecimiento de múltiples alternativas —a veces contradictorias— y en un novedoso pluralismo en cuestión de espiritualidad.
Download or read book Inter America written by James Cook Bardin and published by . This book was released on 1919 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consists of English translations of articles in the Spanish American press.
Download or read book Trabajar en la era digital 2a edici n written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
