Download or read book Marketing critique le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 3rd International Conference of Economics and Management CIREG 2016 Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Demandes de Traitement Des Consommateurs de Drogues written by Hamish Sinclair and published by Council of Europe. This book was released on 2006-01-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pompidou Group (Co-operation Group to Combat Drug Abuse and Illicit Trafficking in Drugs) has advocated the systematic and routine collection of information on patients entering treatment for problem drug use since the mid-1980s. This publication examines the use of such data in the development of evidence-based policies and services, drawing on three case studies from Ireland, Italy and Slovenia. One conclusion highlighted is the need for more information on the outcome of treatment and its effectiveness.
Download or read book Enforcement and Effectiveness of Consumer Law written by Hans-W. Micklitz and published by Springer. This book was released on 2018-07-06 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focusses on the enforcement of consumer law in order to identify commonalities and best practices across nations. It is composed of twenty-eight contributions from national rapporteurs to the IACL Congress in Montevideo in 2016 and the introductory comparative general report. The national contributors are drawn from across the globe, with representation from Africa (1), Asia (5), Europe (15), Oceania (2) and the Americas (5). The general report proposes a general introduction to the question of enforcement and effectiveness of consumer law. It then proceeds to identify the variety of ways in which national legislatures approach this question and the diversity of mechanisms put in place to address it. The general report uses examples drawn from the reports to illustrate common approaches and to identify more original or distinct unique approaches, taking into account the reported strengths and weaknesses of each. The general report consistently points readers to particular national reports on specific issues, inviting readers to consult these individual contributions for more details. The national contributions deal with the following areas: the national legal framework for consumer protection, the general design of the enforcement mechanism, the number and characteristics of consumer complaints and disputes, the use of courts and specialized agencies for the enforcement of consumer law, the role of consumer organizations and of private regulation in the enforcement of consumer law, the place of collective redress mechanism and of alternative dispute resolution modes, the sanctions for breaches of consumer law and the nature of external relations or cooperation with other countries or international organizations. These enriching national and international perspectives offer a comprehensive overview of the current state of consumer law around the globe.
Download or read book Rapport Et Documents Pr sent s la Septi m e Consultation D experts FAO Sur la Technologie Du Poisson en Afrique Saly Mbour R publique Du S n gal 10 12 D cembre 2001 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report sets out the recommendations of the 7th expert consultation together with papers presented, which was held within the framework of the Co-operative Research Programme on Fish Technology in Africa. Issues considered relating to post-harvest fish utilisation in Africa included fresh fish markets, fish processing, quality assurance, marketing and socio-economic issues.
Download or read book The Expert Consumer written by Alain Chatriot and published by Routledge. This book was released on 2017-09-29 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter focus and contributing to a noticeable gap in the field that numerous scholars are beginning to turn towards: that is, organizations of consumers themselves who have chosen to speak for all consumers and similar such bodies of experts which act on behalf of consumers. The volume is fortunate in drawing upon a number of scholars who are about to publish major works on the subject, but who are happy to provide summary versions of their work for the volume. The book pays particular attention to specific moments in consumer mobilization and expertise, capturing the range of types of expert consumers across the twentieth century, from ethical consumer groups at the beginning, to intellectuals, housewives, economists and public officials. It addresses questions on the nature of consumer organizing, which bodies can speak for consumers, whether one consumer voice can ever be identified and the relationship between consumption and citizenship. Overview pieces demonstrate the larger narratives involved in the study of the expert consumer, whilst more comparative essays set out the nature of transatlantic exchanges. Other contributions point to the similarities across seemingly different consumption regimes, while case studies of specific organisations and key historical moments draw out the particularities of consumer expertise.
Download or read book Networking Banana and Plantain written by and published by Bioversity International. This book was released on 2003 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annales des t l communications written by and published by . This book was released on 2003 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cl s et codes du packaging s miotique appliqu e retirage written by CAVASSILAS Marina and published by Lavoisier. This book was released on 2012-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage propose une méthode opérationnelle pour analyser une communication visuelle, principalement le packaging. Cette méthode, dénommée SEMIO-PACK©, permet de décoder les signes du packaging et d'établir son positionnement dans les moindres détails. Ses piliers méthodologiques sont empruntés aux discplines que sont la sémiotique, l'histoire de l'art, la communication et les sciences cognitives. Avant de présenter l'application de cette méthode à de nombreux packagings (couvrant une cinquantaine de catégories de produits grande consommation), l'ouvrage présente les fondements de la sémiotique puis les processus cognitifs et symboliques impliqués dans la perception visuelle. Cette méthode se révèle un outil indispensable pour optimiser les processus d'analyse et de création du packaging. Clés et codes du packaging s'adresse aux professionnels, étudiants et chercheurs dans les domaines du marketing, du design, de la communication et de la sémiotique ainsi qu'à toute personne curieuse de maîtriser les rouages de la communication visuelle.
Download or read book D fis du droit de la concurrence d loyale Challenges of unfair competition law written by Nuno Pires de Carvalho and published by Université de Genève. This book was released on 2014 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage constitue le septième volume de la collection propriété intellectuelle – intellectual property (www.pi-ip.ch) éditée à la Faculté de droit de l’Université de Genève (par le Prof. Jacques de Werra). Il rassemble les contributions (présentées ci-dessous) qui ont été rédigées à l’occasion de la Journée de Droit de la Propriété Intellectuelle (www.jdpi.ch) organisée le 14 février 2014 à l’Université de Genève sur le thème « Défis du droit de la concurrence déloyale / Challenges of Unfair Competition Law ».
Download or read book Dictionnaire Anglais Des Affaires Du Commerce Et de la Finance written by and published by Psychology Press. This book was released on 1996 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 100,000 terms and references in bith French and English, including 4,000 abbreviations. over 45 subject areas are covered, including: * Accountancy * Banking * Business Administration * Computing * Economics * Environment * Finance * General Commerce * Human Resource Management * Import/Export * Industry * Insurance * Law * Leisure * Management * Mathematics * Media * Patents * Politics * Property * Sales & Marketing * Stock Market * Taxation * Tourism * Transport * Welfare & Safety. Also included is a comprehensive up-to-date reference section on countries, business correspondence and situations, job titles, stock exchanges, economic indexes and numbers. KEY FEATURES Term Specialists - the terms list has been checked by over 100 sources including experts from Apple France * Association Française des Banques * Chartered Institute of Banking * France Telecom * Institute of European Trade and Technology * American Graduate School of Management * London School of Economics * Ecole supérieure de commerce de Lyon * Department of Trade and Industry * Law Society * University of Reading * Environment Council * University of Bath * Centre de Recherche et de Gestion * Manchester Business School * Ecole supérieure internationale de commerce and Ecole des hautes études commerciales de Montrial(HEC). Prestigous experts - include Prof. Chris Nobes, Prof. Michel Péron, Prof. Gordon Shenton, Dr. Van de Yeught and Prof. Peter Walton. Native Speakers - all stages of compilation have included native speakers of French as well as English and extensive coverage of US as well as UK terminology.
Download or read book ANALYSE DE LA SITUATION DES PROJETS DES CHAINES DE VALEURS PORCINE ET AVICOLE written by BARIGORA RWEMERA and published by Pencil. This book was released on 2023-10-29 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: La réalisation de ce travail a connu le concours de plusieurs personnes quřil convient deremercier à juste titre. Au professeur GAKURU Semacumu ,qui malgré ses multiples occupations aaccepté de diriger ce travail avec abnégation jusquřà son aboutissement. Au Docteur NDUNGUTSE François Xavier dont les conseils ont été bénéfiquespour la réalisation de cette étude ; Aux autorités tant administratives quřacadémiques pour leur disponibilité et leuraccueil à lřUniversité Lumière de Bujumbura ; A toute notre grande famille pour lřapport considérable fourni pour ce travail ; A nos amis les plus chers, pour les encouragements ;- A nos camarades pour lřambiance maintenue tout au long de lřannée académique ettoutes les expériences partagées ; Enfin, nos vifs remerciements iront à tous ceux qui de
Download or read book Business Sustainability written by Gabriel Eweje and published by Emerald Group Publishing. This book was released on 2011-12-06 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to assist readers to navigate the conceptual maze surrounding discussions of business and sustainability by offering critical reflection on the state of business action for environmental sustainability and providing evidence about what is actually taking place in real localities and businesses.
Download or read book Bulletin de L Institut International de Statistique written by International Statistical Institute and published by . This book was released on 1887 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: V. 1-5, v. 7-10 include "Bulletin bibliographique."
