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Book Metaphor and Persuasion in Strategic Communication

Download or read book Metaphor and Persuasion in Strategic Communication written by Federica Ferrari and published by Routledge. This book was released on 2018-10-10 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

Book Undoing the Demos

Download or read book Undoing the Demos written by Wendy Brown and published by MIT Press. This book was released on 2015-02-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for the age of resistance, for the occupiers of the squares, for the generation of Occupy Wall Street. The premier radical political philosopher of our time offers a devastating critique of the way neoliberalism has hollowed out democracy.

Book Political Psychology

    Book Details:
  • Author : Cristian Tileagă
  • Publisher : Cambridge University Press
  • Release : 2013-10-03
  • ISBN : 1107017688
  • Pages : 243 pages

Download or read book Political Psychology written by Cristian Tileagă and published by Cambridge University Press. This book was released on 2013-10-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emphasises the theoretical and methodological diversity of the field of political psychology as a means for understanding political behaviour.

Book Foundations of Effective Influence Operations

Download or read book Foundations of Effective Influence Operations written by Eric Victor Larson and published by RAND Corporation. This book was released on 2009 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

Book Propaganda and Persuasion

Download or read book Propaganda and Persuasion written by Garth S. Jowett and published by SAGE Publications, Incorporated. This book was released on 1999-08-27 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded, building on the book's previous excellence. Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda. Copyright © Libri GmbH. All rights reserved.

Book Persuasion in Public Discourse

Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Book The Phantom Image

    Book Details:
  • Author : Patrick R. Crowley
  • Publisher : University of Chicago Press
  • Release : 2019-12-10
  • ISBN : 022664829X
  • Pages : 337 pages

Download or read book The Phantom Image written by Patrick R. Crowley and published by University of Chicago Press. This book was released on 2019-12-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from a rich corpus of art works, including sarcophagi, tomb paintings, and floor mosaics, Patrick R. Crowley investigates how something as insubstantial as a ghost could be made visible through the material grit of stone and paint. In this fresh and wide-ranging study, he uses the figure of the ghost to offer a new understanding of the status of the image in Roman art and visual culture. Tracing the shifting practices and debates in antiquity about the nature of vision and representation, Crowley shows how images of ghosts make visible structures of beholding and strategies of depiction. Yet the figure of the ghost simultaneously contributes to a broader conceptual history that accounts for how modalities of belief emerged and developed in antiquity. Neither illustrations of ancient beliefs in ghosts nor depictions of afterlife, these images show us something about the visual event of seeing itself. The Phantom Image offers essential insight into ancient art, visual culture, and the history of the image.

Book Social Innovations in the Urban Context

Download or read book Social Innovations in the Urban Context written by Taco Brandsen and published by Springer. This book was released on 2016-04-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the practice of social innovation, which is currently very much in the public eye. New ideas and approaches are needed to tackle the severe and wicked problems with which contemporary societies are struggling. Especially in times of economic crisis, social innovation is regarded as one of the crucial elements needed to move forward. Our knowledge of its dynamics has significantly progressed, thanks to an abundance of studies on social innovation both general and sector-specific. However, despite the valuable research conducted over the past years, the systematic analysis of social innovation is still contested and incomplete. The questions asked in the book will be the following: 1. What is the nature of social innovations? 2.What patterns can be identified in social innovations emerging at the local level? 3.How is the emergence and spread of social innovations related to urban governance? More precisely, which conditions and arrangements facilitate and hinders social innovation? We explore these questions using different types of data and methods, and studying different contexts. In particular, we focus on innovations that aim at solving problems of the young unemployed, single parents and migrants. This analysis is based on original research carried out in the period 2010-2013 in the framework of a European project with a specific empirical research strategy. Research was carried out in 20 cities in 10 different European countries.

Book El Labertino de la Soledad by Octavio Paz

Download or read book El Labertino de la Soledad by Octavio Paz written by Anthony Stanton and published by Manchester University Press. This book was released on 2008-10-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, Paz’s first book-length essay, is the most famous of his works and a modern classic. Published in Spanish in 1950, it is undoubtedly the most influential work that exists on problems of Mexican cultural identity. In this critical edition, Stanton introduces the work, explores the historical circumstances in which it was written, its textual genesis, sequels and its influence. He analyzes key elements of the essay, such as the structure, methodology, use of Freud, Jung, Marx, Nietzsche and the way it relates culture to history. This book contains questions and themes for discussion and a select bibliography.

Book War Secrets in the Ether

Download or read book War Secrets in the Ether written by Wilhelm F. Flicke and published by . This book was released on 1994 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The story of German 'code-breaking' successes and radio-espionage during and between the world wars"--Cover.

Book Microbe Hunters

Download or read book Microbe Hunters written by Paul De Kruif and published by . This book was released on 1926 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1927.

Book Teaching Translation from Spanish to English

Download or read book Teaching Translation from Spanish to English written by Allison Beeby Lonsdale and published by University of Ottawa Press. This book was released on 1996 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many professional translators believe the ability to translate is a gift that one either has or does not have, Allison Beeby Lonsdale questions this view. In her innovative book, Beeby Lonsdale demonstrates how teachers can guide their students by showing them how insights from communication theory, discourse analysis, pragmatics, and semiotics can illuminate the translation process. Using Spanish to English translation as her example, she presents the basic principles of translation through 29 teaching units, which are prefaced by objectives, tasks, and commentaries for the teacher, and through 48 task sheets, which show how to present the material to students. Published in English.

Book Coalitional Presidentialism in Comparative Perspective

Download or read book Coalitional Presidentialism in Comparative Perspective written by Paul Chaisty and published by Oxford University Press. This book was released on 2018-02-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the first cross-regional study of an increasingly important form of politics: coalitional presidentialism. Drawing on original research of minority presidents in the democratising and hybrid regimes of Armenia, Benin, Brazil, Chile, Ecuador, Kenya, Malawi, Russia, and Ukraine, it seeks to understand how presidents who lack single party legislative majorities build and manage cross-party support in legislative assemblies. It develops a framework for analysing this phenomenon, and blends data from MP surveys, detailed case studies, and wider legislative and political contexts, to analyse systematically the tools that presidents deploy to manage their coalitions. The authors focus on five key legislative, cabinet, partisan, budget, and informal (exchange of favours) tools that are utilised by minority presidents. They contend that these constitute the 'toolbox' for coalition management, and argue that minority presidents will act with imperfect or incomplete information to deploy tools that provide the highest return of political support with the lowest expenditure of political capital. In developing this analysis, the book assembles a set of concepts, definitions, indicators, analytical frameworks, and propositions that establish the main parameters of coalitional presidentialism. In this way, Coalitional Presidentialism in Comparative Perspective provides crucial insights into this mode of governance. Oxford Studies in Democratization is a series for scholars and students of comparative politics and related disciplines. Volumes concentrate on the comparative study of the democratization process that accompanied the decline and termination of the cold war. The geographical focus of the series is primarily Latin America, the Caribbean, Southern and Eastern Europe, and relevant experiences in Africa and Asia. The series editor is Laurence Whitehead, Senior Research Fellow, Nuffield College, University of Oxford.

Book Human Scale Development

Download or read book Human Scale Development written by Manfred A. Max-Neef and published by . This book was released on 1991 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a people-centred approach to development.

Book Cloud Computing

    Book Details:
  • Author : Rajkumar Buyya
  • Publisher : John Wiley & Sons
  • Release : 2010-12-17
  • ISBN : 1118002202
  • Pages : 607 pages

Download or read book Cloud Computing written by Rajkumar Buyya and published by John Wiley & Sons. This book was released on 2010-12-17 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary purpose of this book is to capture the state-of-the-art in Cloud Computing technologies and applications. The book will also aim to identify potential research directions and technologies that will facilitate creation a global market-place of cloud computing services supporting scientific, industrial, business, and consumer applications. We expect the book to serve as a reference for larger audience such as systems architects, practitioners, developers, new researchers and graduate level students. This area of research is relatively recent, and as such has no existing reference book that addresses it. This book will be a timely contribution to a field that is gaining considerable research interest, momentum, and is expected to be of increasing interest to commercial developers. The book is targeted for professional computer science developers and graduate students especially at Masters level. As Cloud Computing is recognized as one of the top five emerging technologies that will have a major impact on the quality of science and society over the next 20 years, its knowledge will help position our readers at the forefront of the field.

Book The Ecology of Phytoplankton

Download or read book The Ecology of Phytoplankton written by C. S. Reynolds and published by Cambridge University Press. This book was released on 2006-05-04 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important new book by Colin Reynolds covers the adaptations, physiology and population dynamics of phytoplankton communities. It provides basic information on composition, morphology and physiology of the main phyletic groups represented in marine and freshwater systems and in addition reviews recent advances in community ecology.

Book Mind and Its Evolution

Download or read book Mind and Its Evolution written by Allan Paivio and published by Psychology Press. This book was released on 2014-01-14 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book updates the Dual Coding Theory of mind (DCT), a theory of modern human cognition consisting of separate but interconnected nonverbal and verbal systems. Allan Paivio, a leading scholar in cognitive psychology, presents this masterwork as new findings in psychological research on memory, thought, language, and other core areas have flourished, as have pioneering developments in the cognitive neurosciences. Mind and Its Evolution provides a thorough exploration into how these adaptive nonverbal and verbal systems might have evolved, as well as a careful comparison of DCT with contrasting "single-code" cognitive theories. Divided into four parts, this text begins with a general, systematic theory of modern human cognition as the reference model for interpreting the cognitive abilities of evolutionary ancestors. The first half of the book discusses mind as it is; the second half addresses how it came to be that way. Each half is subdivided into two parts defined by thematic chapters. Mind and Its Evolution concludes with evidence-based suggestions about nourishing mental growth through applications of DCT in education, psychotherapy, and health. This volume will appeal to cognitive and evolutionary psychologists, as well as students in the areas of memory, language, cognition, and mind evolution specialists in psychology, philosophy, and other disciplines.