Download or read book The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book 19th International Congress on Project Management and Engineering written by AEIPRO and published by Asociación Española de Dirección e Ingeniería de Proyectos (AEIPRO). This book was released on 2016-07-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro de resúmenes del XIX Congreso Internacional de Dirección e Ingeniería de Proyectos (CIDIP 2015) celebrado en Granada
Download or read book Entrepreneurship Sustainable Growth and Performance written by Hans Landstr”m and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collectively, the authors present an informative overview of some of the best European research in entrepreneurship that exists at present. In addition, the variation in research traditions and approaches offer the reader an interesting insight into the various disciplinary perspectives that can shed light on entrepreneurial activities, including insights from psychology, sociology, finance and strategy. The attempt to examine both individual and firm-level analysis is also a strength of this book, given that the majority of entrepreneurship research tends to focus on just one of these streams and there is a dearth of work that is able to integrate and understand both dimensions simultaneously. . . the book provides value for money for those whom entrepreneurship research within a European context is a particular interest. Jean Clarke, International Journal of Entrepreneurial Behaviour and Research This book brings together some of Europe s finest scholars, showcasing the richness, diversity and quality of European entrepreneurship research. Collectively, the authors present an authoritative overview of state-of-the-art research on current entrepreneurship themes. This book is a must read for scholars, policymakers, and students interested in staying updated about the current state of entrepreneurship research. Johan Wiklund, Syracuse University, US The 20th edition of the RENT conference took place where it started 20 years ago: in the European capital , Brussels. The current volume presents the best papers of this conference and offers a grand view of the state of the art of European entrepreneurship research. Drivers as well as consequences are dealt with from many different angles. Taken together it gives a thorough description of the scarcest and most essential of all input factors of the modern economy: entrepreneurship. Roy Thurik, Erasmus University Rotterdam, The Netherlands This book provides an invaluable, state-of-the-art overview of current European research in the field of entrepreneurship. It focuses on four themes, each of which illustrates a key dimension in the overall theme: entrepreneurs and their role in entrepreneurship entrepreneurship in family businesses performance of new ventures and entrepreneurial processes. Entrepreneurship, Sustainable Growth and Performance is written from various perspectives by eminent academics with different methodological approaches. It is an invaluable resource for researchers, scholars and students as well as consultants and policymakers with an interest in entrepreneurship and small businesses.
Download or read book Soft Computing in Management and Business Economics written by Anna M. Gil-Lafuente and published by Springer. This book was released on 2012-06-23 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Download or read book Digital Arts and Entertainment Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-06-30 with total page 1693 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Download or read book Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2018-04-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.
Download or read book Handbook of Research on Military Aeronautical and Maritime Logistics and Operations written by Ochoa-Zezzatti, Alberto and published by IGI Global. This book was released on 2016-02-02 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective logistics management has played a vital role in delivering products and services, and driving research into finding ever improving theoretical and technological solutions. While often thought of in terms of the business world, logistics and operations management strategies can also be effectively applied within the military, aeronautical, and maritime sectors. The Handbook of Research on Military, Aeronautical, and Maritime Logistics and Operations compiles interdisciplinary research on diverse issues related to logistics from an inclusive range of methodological perspectives. This publication focuses on original contributions in the form of theoretical, experimental research, and case studies on logistics strategies and operations management with an emphasis on military, aeronautical, and maritime environments. Academics and professionals operating in business environments, government institutions, and military research will find this publication beneficial to their research and professional endeavors.
Download or read book Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2017-01-25 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the population continues to grow and expand, many people are now making their homes in cities around the globe. With this increase in city living, it is becoming vital to create intelligent urban environments that efficiently support this growth, and that simultaneous provide friendly, progressive environments to both businesses and citizens alike. The Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities is a comprehensive reference source that discusses social, economic, and environmental issues surrounding the evolution of smart cities. It provides insightful viewpoints on a range of topics such as entrepreneurial ecosystems, competitive tourism, city efficiency, corporate social responsibility, and smart destinations. This publication is ideal for all researchers, academics, and practitioners that wish to expand their knowledge on the emerging trends and topics involving smart cities.
Download or read book Handbook of Research on Entrepreneurship Innovation and Internationalization written by Teixeira, Nuno Miguel and published by IGI Global. This book was released on 2019-06-28 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firms activity in order to help plan and control innovation and internationalization processes to avoid risk and increase the firms value. The content within this publication includes topics such as family business, economics, and business education. It is designed for entrepreneurs, managers, researchers, academicians, and students.
Download or read book Biodiversity Loss Assessment for Ecosystem Protection written by Rathoure, Ashok Kumar and published by IGI Global. This book was released on 2024-05-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era defined by relentless human activities and rapid ecological transformations, the world faces an escalating crisis the precipitous loss of biodiversity. As we grapple with the consequences of industrialization, urbanization, and unchecked developmental pursuits, the very fabric of life on Earth is unraveling. Biodiversity, encompassing the myriad species, their genetic variations, and the intricate interplay within ecosystems, is diminishing at an unprecedented pace. This decline, termed biodiversity loss, extends beyond a mere statistical measure; it reflects the unraveling of the intricate tapestry that sustains life on our planet. In the face of climate change, pollution, habitat loss, overexploitation of species, and the invasion of non-native species, the urgency to address biodiversity loss has never been more critical. It is against this backdrop that this book emerges, titled Biodiversity Loss Assessment for Ecosystem Protection. This groundbreaking work not only unveils the theoretical frameworks surrounding biodiversity conservation but also presents the latest empirical research findings, making it an indispensable tool for professionals across diverse disciplines. From stress on biodiversity and impact assessment to innovative approaches for studying terrestrial, aquatic, and marine components, each chapter provides a deep dive into specific facets of biodiversity loss. The objective is clear: to equip scholars with the knowledge they need to contribute meaningfully to the preservation of our planet's rich biological heritage.
Download or read book Aristocracy Patrimonial Management Strategies and Economic Development 1450 1800 written by Clara Eugenia Núñez and published by Universidad de Sevilla. This book was released on 1998 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analiza el papel de la aristocracia en el desarrollo económico de Europa y América.
Download or read book ICT Tools and Applications for Accessible Tourism written by Eusébio, Celeste and published by IGI Global. This book was released on 2021-02-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of tourism to create an inclusive society requires the adoption of new approaches and strategies that promote the accessibility of tourism destinations, allowing all people, regardless of their health condition, to enjoy tourism experiences. To accomplish this objective, it is of utmost relevance to promote the active involvement of all stakeholders of the tourism system (demand, supply, government entities, and educational institutions) in the creation of accessible and adapted tourism products. However, the scarce literature in this area suggests that the people working in the tourism industry are not usually aware of several needs and travel constraints of persons with disabilities and that the information delivered by traditional information sources to this market is frequently inadequate, inaccurate, or incomplete. Therefore, the information and communication technologies (ICTs) may have a crucial role to overcome the several travel constraints that these people face to plan and carry out a tourism trip as well as to enable supply agents to develop accessible tourism products. Despite this, although in recent years research regarding accessible tourism has increased, the number of studies on the contributions of ICTs for the development of accessible research is scarce. ICT Tools and Applications for Accessible Tourism provides theoretical and practical contributions for accessible tourism in the growing tourism market for social responsibility issues and as an excellent business opportunity. Chapters within this critical reference source cover the academic discussion of global accessible tourism, increased knowledge of disabilities, ICTs that can be used, and emerging technologies. This book is intended for all practitioners in the tourism industry along with IT specialists, government officials, policymakers, marketers, researchers, academicians, and students who are interested in the latest tools, technologies, and research on accessible tourism.
Download or read book Agriculture a Strategic Issue written by and published by IICA. This book was released on 2005 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Download or read book Entrepreneurial Development and Innovation in Family Businesses and SMEs written by Masouras, Andreas and published by IGI Global. This book was released on 2020-06-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country’s sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation’s role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.
