Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book LEV written by and published by . This book was released on 1999 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Harrap s Business Diccionario written by and published by . This book was released on 2004 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: This business dictionary covers everyday business language as well as the more specialized terminology of, for example, finance, insurance, marketing, the Stock Exchange and commerce. Hundreds of quotations from the business press put terms in context. It includes a supplement incorporating a business communication guide.
Download or read book Harrap s Spanish and English Business Dictionary written by Harrap and published by . This book was released on 2005-07-14 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most authoritative, up-to-date reference of everyday business Spanish Harrap’s Spanish and English Business Dictionary offers more than 40,000 references, with usage examples throughout. This invaluable resource also provides tips on working with translators, articles on meeting protocol, information on nations and administrative divisions, and explanations of financial statements in Spanish and English.
Download or read book The Triumph of Narrative written by Robert Fulford and published by House of Anansi. This book was released on 1999-11-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrative has been central to human life for millennia, and the twentieth century has been preeminently the age of the story. Mass culture and mass leisure have enabled us to spend far more time absorbing stories, real and imaginary, than any of our ancestors. Whether or not this has been to our benefit is one of the questions raised by journalist and 1999 CBC Massey lecturer Robert Fulford. Narrative, Fulford points out, is how we explain, how we teach, how we entertain ourselves - often all at once. It is the bundle in which we wrap truth, hope, and dread. It is crucial to civilization. Fulford writes engagingly and energetically about narrative history, narrative in news coverage, the rise of electronic narrative, and narrative as it flourishes in the form of gossip, "the folk-art version of literature," revealing to us the mystery, power, and importance of story in all our lives.
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Download or read book Acts of Possession written by Leah Dilworth and published by Rutgers University Press. This book was released on 2003 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of internet auction sites like eBay and the cult status of public television's Antiques Roadshow attest to the continued popularity of collecting in American culture. Acts of Possession investigates the ways cultural meanings of collections have evolved and yet remained surprisingly unchanged throughout American history. Drawing upon the body of theoretical work on collecting and focusing on individual as opposed to museum collections, the contributors investigate how, what, and why Americans have collected and explore the inherent meanings behind systems of organization and display. Essays consider the meanings of Thomas Jefferson's Indian Hall at Monticello; the pedagogical theories behind nineteenth-century children's curiosity cabinets; collections of Native American artifacts; and the ability of the owners of doll houses to construct meaning within the context of traditional ideals of domesticity. The authors also consider some darker aspects of collecting-hoarding, fetishism, and compulsive behavior-scrutinizing collections of racist memorabilia and fascist propaganda. The final essay posits the serial killer as a collector, an investigation into the dangerous objectification of humans themselves. By bringing fresh, interdisciplinary critical perspectives to bear on these questions, Dilworth and her coauthors weave a fascinating cultural history of collecting in America.
Download or read book Collecting in a Consumer Society written by Russell W. Belk and published by Routledge. This book was released on 2013-01-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people collect, as individuals, corporations and museums, and the impact this collecting has on us and our culture. Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertizing, department stores, mass merchandizing, consumer desires, and how this relates to the activity of collecting. Collecting in a Consumer Society is the first book to focus on collecting as material consumption. This is a provocative and engaging book, essential reading for anyone involved with the process of collecting.
Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Download or read book Cultures of Collecting written by Roger Cardinal and published by Reaktion Books. This book was released on 2004-09-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the psychology, history and theory of the compulsion to collect, focusing not just on the normative collections of the Western canon, but also on collections that reflect a fascination with the "Other" and the marginal – the ephemeral, exotic, or just plain curious. There are essays on the Neoclassical architect Sir John Soane, Sigmund Freud and Kurt Schwitters, one of the masters of collage. Others examine imperialist encounters with remote cultures – the consquitadors in America in the sixteenth century, and the British in the Pacific in the eighteenth – and the more recent collectors of popular culture, be they of Swatch watches, Elvis Presley memorabilia or of packaging and advertising. With essays by Jean Baudrillard, Thomas DaCosta Kaufmann, Nicholas Thomas, Mieke Bal, John Forrester, John Windsor, Naomi Schor, Susan Stewart, Anthony Alan Shelton, John Elsner, Roger Cardinal and an interview with Robert Opie.
Download or read book Econometric Models and Economic Forecasts written by Robert S. Pindyck and published by McGraw-Hill/Irwin. This book was released on 1998 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well known text helps students understand the art of model building - what type of model to build, building the appropriate model, testing it statistically, and applying the model to practical problems in forecasting and analysis.
Download or read book Tierra Vacante en Ciudades Latinoamericanas written by Nora Clichevsky and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vacant urban land--the product of land market activity, the actions of private agents, and the policies of public agents--is an important challenge for policy makers. Vacant lots on the urban fringe and in central and interstitial areas have affected growth patterns in Latin America. Contributors to this book analyze the problems and opportunities related to vacant urban land in five cities: Buenos Aires, Argentina; Rio de Janeiro, Brazil; Quito, Ecuador; Lima, Perú; and San Salvador, El Salvador.
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Download or read book Collecting An Unruly Passion written by Werner Muensterberger and published by Princeton University Press. This book was released on 2014-07-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From rare books, valuable sculpture and paintings, the relics of saints, and porcelain and other precious items, through stamps, textiles, military ribbons, and shells, to baseball cards, teddy bears, and mugs, an amazing variety of objects have engaged and even obsessed collectors through the ages. With this captivating book the psychoanalyst Werner Muensterberger provides the first extensive psychological examination of the emotional sources of the never-ending longing for yet another collectible. Muensterberger's roster of driven acquisition-hunters includes the dedicated, the serious, and the infatuated, whose chronic restlessness can be curbed--and then merely temporarily--only by purchasing, discovering, receiving, or even stealing a new "find." In an easy, conversational style, the author discusses the eccentricities of heads of state, literary figures, artists, and psychoanalytic patients, all possessed by a need for magic relief from despair and helplessness--and for the self-healing implied in the phrase "I can't live without it!" The sketches here are diverse indeed: Walter Benjamin, Mario Praz, Catherine the Great, Poggio Bracciolini, Brunelleschi, and Jean de Berry, among others. The central part of the work explores in detail the personal circumstances and life history of three individuals: a contemporary collector, Martin G; the celebrated British book and manuscript collector Sir Thomas Phillipps, who wanted one copy of every book in the world; and the great French novelist Honoré de Balzac, a compulsive collector of bric-a-brac who expressed his empathy for the acquisitive passions of his collector protagonist in Cousin Pons. In addition, Muensterberger takes the reader on a charming tour of collecting in the Renaissance and looks at collecting during the Golden Age of Holland, in the seventeenth century. Throughout, we enjoy the author's elegant variations on a complicated theme, stated, much too simply, by John Steinbeck: "I guess the truth is that I simply like junk." Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
