Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Download or read book La investigaci n de mercados written by Teresa Pintado Blanco and published by . This book was released on 2015 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Las Cualidades que debe poseer un ciudadano de acuerdo a la conceptualizaci n Ontol gica del Ser Humano y la Filosof a del Derecho written by Acacio Edmundo Macip Toral and published by Lulu.com. This book was released on 2014-02-05 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente trabajo, es un tema que se ubica, dentro de uno mayor llamado Inteligencias múltiples. Mi propuesta es desarrollar siete inteligencias prioritarias, acordes con el ideal constitucional (...desarrollar armónicamente, todas las facultades del ser humano. Art. 3). Al desarrollar estas siete capacidades (meta-normas), desarrollaríamos una cultura jurídica tal, que estimularía una conducta acorde con la legalidad y esto evitaría un sinnúmero de acciones, fuera del orden.

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Download or read book Chronolog written by and published by . This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the Annual Gulf and Caribbean Fisheries Institute written by Gulf and Caribbean Fisheries Institute and published by . This book was released on 2004 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Especies Forestales Nativas written by and published by . This book was released on 2002 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book El sondeo written by Sergio Rolando Ruano Andrade and published by IICA. This book was released on 1989 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduccion; Caracteristicas del sondeo; Antecedentes; Como realizar un sondeo; Bibliografia consultada; Algumas tecnicas basicas de comunicacion con fines de entrevista; Formulaio guia para datos a cuantificar en sondeo en jutiapa, region VI; Resumen de una guia general para realizar un sondeo; The sondeo: a multidisciplinary methodology for farm description and analysis, developed for icta.

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Download or read book Entrepreneurship Policy Theory and Practice written by Anders Lundstrom and published by Springer Science & Business Media. This book was released on 2005-09-21 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship Policy: Theory and Practice is the first book to fully analyze the construction of entrepreneurship policy, a rapidly-evolving area of policy about which little is known. From a study and assessment of the practices of governments in thirteen countries in Europe, North America and the Asia-Pacific, this book fully describes the policy area and shares new tools and methods for better understanding and explaining the why and how of an entrepreneurship policy approach. Unlike other research in the field of entrepreneurship where implications from research findings are used to suggest what policy actions should be taken to increase the level of entrepreneurship in an economy, this study is based on what entrepreneurship policy actions are being taken. This is a unique book in the field which points to the way forward both for policymakers and for the research community in terms of thinking about entrepreneurship policy and the complex issues surrounding its development.

Download or read book LEV written by and published by . This book was released on 1997 with total page 2004 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Quasioptical Systems written by Cuno Pümpin and published by Ediciones Díaz de Santos. This book was released on 1990 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Familias Latinas en Los Estados Unidos written by Sally Jones Andrade and published by . This book was released on 1983 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book La Gesti n del conocimiento written by and published by . This book was released on 2000 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An lisis de mercados written by and published by Editorial Vértice. This book was released on 2008-07-31 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual ofrece una visión general sobre el concepto de "análisis de mercados". Con él, el lector adquirirá la capacidad necesaria para poder identificar los elementos que influyen en los mercados de consumo y en las decisiones de los consumidores, conociendo y analizando las herramientas principales necesarias para comprender las técnicas de investigación y medición de la demanda. Por último, proporciona los conocimientos necesarios para diferenciar entre canales minoristas y mayoristas. ÍNDICE 1. Estructura de la distribución comercial. 2. Canales minoristas. 3. Canales mayoristas. 4. Motivación y retribución de los distribuidores.

Download or read book Puertos y sistemas portuarios siglos XVI XX written by Agustín Guimerá Ravina and published by . This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Investigaci n de mercados 3ra edici n written by Jorge Eliécer Prieto Herrera and published by Ecoe Ediciones. This book was released on 2023-08-09 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recopila, organiza, argumenta e interpreta una serie de conceptos, datos y experiencias sobre la Investigación de Mercados, teniendo en cuenta todos los actores del proceso de intercambio de productos y servicios que una compañía ofrece en un espacio físico o virtual con el fin de satisfacer las necesidades de clientes y consumidores. La obra presenta una introducción precisa y amplia sobre la Investigación de Mercados, tras lo cual, orienta con casos prácticos cómo ejecutarla facilitando varios modelos de cuestionarios para la obtención de la información. En esta nueva edición, además, se profundiza en las megatendencias del marketing con énfasis en las nuevas tecnologías de la información y comunicación. Por su contenido temático y aplicación práctica va dirigido a estudiantes, docentes, empresarios, emprendedores, investigadores, gerentes, profesionales de administración, mercadeo y demás personas dedicadas a esta actividad estratégica dentro de las empresas. Incluye - Metodología aplicada de investigación. - Profundización en las megatendencias del marketing con énfasis en TIC. - Ejercicios prácticos y guías. - Lecturas de reflexión y frases de retroalimentación.