Download or read book Marca de liderazgo written by Dave Ulrich and published by Editorial Almuzara. This book was released on 2008 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Download or read book El sentido de trabajar written by Dave Ulrich and published by Editorial Almuzara. This book was released on 2011-06 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las personas que hallan un sentido a su trabajo son más competentes, comprometidas y entusiastas para contribuir a los objetivos de su empresa, lo que generará un mayor compromiso de los clientes y consumidores. En este libro se enseña cómo dotar de sentido y valor al trabajo y cómo crear los espacios laborales idóneos para que empresa y empleado salgan beneficiados, ilustrado con numerosos ejemplos.
Download or read book Ergonomics in Design written by Marcelo M. Soares and published by CRC Press. This book was released on 2016-09-19 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently people deal with various entities (such as hardware, software, buildings, spaces, communities and other people), to meet specific goals while going about their everyday activities in work and leisure environments. These entities have become more and more complex and incorporate functions that hitherto had never been allocated such as automation, use in virtual environments, connectivity, personalization, mobility and friendliness. This book contributes to the analysis of human-system interactions from the perspective of ergonomics, regardless of how simple or complex they are, while incorporating the needs of users and workers in a healthy safe, efficient and enjoyable manner. This book provides a comprehensive review of the state of the art of current ergonomic in design methods and techniques that are being applied to products, machinery, equipment, workstations and systems while taking new technologies and their applications into consideration. Ergonomics in Design: Methods and Techniques is organized into four sections and 30 chapters covering topics such as conceptual aspects of ergonomics in design, the knowledge of human characteristics applied to design, and the methodological aspects of design. Examples are shown in several areas of design including, but not limited to, consumer products, games, transport, education, architecture, fashion, sustainability, biomechanics, intelligent systems, virtual reality, and neurodesign. This book will: Introduces the newest developments in social-cultural approaches Shows different ergonomics in design methodological approaches Divulges the ways that ergonomics can contribute to a successful design Applies different subjects to support the design including –ergonomics, engineering, architecture, urbanism, neuro, and product designs. Presents recent technologies in ergonomic design, as applied to product design. With the contributions from a team of 75 researchers from 11 countries, the book covers the state-of-the-art of ergonomics in a way to produce better design.
Download or read book El alma de la com tica written by Ángeles Sánchez-Cueca and published by Editorial Almuzara. This book was released on 2013-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los últimos años el mercado mundial de la cosmética y la perfumería de lujo han reinventado su manera de dirigirse a un público cada vez más exigente. A través de la propia experiencia personal de la autora, de su conocimiento del sector y de entrevistas a personalidades seleccionadas a nivel nacional e internacional (LVMH, La Prairie, Sisley, Shiseido, By Terry, Carla Bulgaria Roses Beauty; entre otros) la experta Ángeles Sánchez-Cueca hace un riguroso análisis de los factores de éxito de esta industria, que sólo en la Unión Europea mueve 7.100 millones de euros al año y una exportación en torno a los 2.300 millones de euros, y de las claves que determinan que una marca tenga éxito. Destacadas figuras del ámbito de la cosmética y la perfumería consideran que este libro es una iniciativa magnífica en el sector, coincidiendo en afirmar que “les parece algo increíble y alentador, que alguien se haya dado cuenta de lo importante que son los equipos humanos para transmitir la magia del lujo” porque por muy fuerte que sea la imagen de una marca, si detrás no hay un alma que sepa captar, sentir, vivir y trasmitir ese mundo; no habría forma de darlo a conocer.
Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Download or read book Fundamentals of Branding written by Javier Casanoves Boix and published by Profit Editorial. This book was released on 2020-03-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
Download or read book Marketing directo con sentido com n written by Drayton Bird and published by Ediciones Díaz de Santos. This book was released on 1989 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Tiempos modernos Tiempos d ficiles written by Eugenio Vega and published by Author House. This book was released on 2013 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro hace un repaso, que no pretende ser exhaustivo, de las circunstancias en que la relación entre diseño, comunicación y consumo comenzó a forjarse con el desarrollo de la industria.
Download or read book La sociedad que no queria se an nima written by Esther Trujillo and published by Editorial Almuzara. This book was released on 2013 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: La responsabilidad social de las empresas puede parecer un gasto innecesario hasta que se comprueba lo que cuesta ser irresponsable. En las páginas de este libro comprobaremos cómo, en la era de la información, la gestión responsable y la ética empresarial son asuntos que representan una gran apuesta estratégica. En La Sociedad que no quería ser Anónima su autora, a través de un personaje ficticio, Amaro Cifuentes, director de Responsabilidad Social de una compañía cualquiera, ayuda a desentrañar las claves de esta función empresarial a través de una mezcla sutil entre la realidad y la ficción, el día a día y el esperpento, la gestión ordenada y la ocurrencia caótica. Y es que el desafío en la responsabilidad social para cualquier compañía moderna tiene un nombre: anticipación. Sus eneficios tardan en llegar, pero son claros, como podrá asegurar cualquier directivo que haya tenido que gestionar una crisis.
Download or read book Graphic Design Translated written by Peter J Wolf and published by Rockport Publishers. This book was released on 2010-07-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries now, visual communication design has celebrated national identities (through the now-iconic identity systems developed for the Olympic Games, for example) at the same time as it transcends international borders, such as through the far-reaching influence of the Bauhaus and the International Typographic Style. Today, of course, such transcendence is easier than ever. In an era of nearly instantaneous global access, enabled by increasingly ubiquitous wireless connections, the world seems very small. Presented in five languages—English, French, German, Italian, and Spanish—Graphic Design, Translated is a reflection of the increasingly international nature of visual communication design. Illustrated with examples from around the globe, the book is a compilation of more than 200 of the profession’s most common terms, culled from a broad range of categories: design history, printing and paper, typography, digital technology, and general design practice. All of which makes this volume an essential reference for students, practitioners, clients–indeed, anybody interested in the global scope of today’s visual communication design.
Download or read book Literature of Crisis written by Olga Bezhanova and published by Bucknell University Press. This book was released on 2017-07-28 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores novels, essays and poetry published by Spanish writers in response to the global economic crisis that began in 2008. Spain has been experiencing the crisis in a particularly painful way, and the artistic response to these traumatic events has been powerful and abundant. The literature of the crisis is pointing to the probability that the crisis is not a temporary problem that will be resolved once and for all if correct economic measures are taken. To the contrary, there is every reason to believe that the losses in long-term employment, the growing precariousness of work, the increased economic insecurity, the citizens' disillusionment with the capacity of democratic governments to withstand the pressures of global capital, the erosion of the welfare state, and the explosive growth in inequality that we associate with the crisis are not likely to be reversed. Spanish artists are exploring the reasons behind Spain's particularly painful experience of the crisis and, at the same time, are placing the suffering that the crisis is causing in Spain within the context of global developments that are ensuring its durability. Essays by Antonio Muñoz Molina and Lucía Etxebarria, novels by Rafael Chirbes, Luis García Montero, Benjamín Prado, and Belén Gopegui, and poetry by the artists who contributed to the collections titled En legítima defensa. Poetas en tiempos de crisis and Marca(da) España. Retrato poético de una sociedad en crisis point to the necessity of expanding our vision of the crisis from the purely financial to a broader definition that will include the changes the crisis augurs for the areas of human existence that lie outside the strictly economic realm.
Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Taylor & Francis. This book was released on 2024-03-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
