Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Taylor & Francis. This book was released on 2017-07-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Download or read book Spanish Tourism Geographies written by Asunción Blanco-Romero and published by Springer Nature. This book was released on 2023-09-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the progress in Spanish tourism geography, particularly after the overlay of financial, pandemic and climate crisis, by the scrutiny of the different geographical areas and variables of analysis. It shows the diversity of geographical environments and their varied relationship with tourism, from the emptied inland regions to urban heritage in historic centres to coastal resorts. The book also introduces the analysis of the most important variables when studying the implications of Spanish tourist specialization. How are the beaches with intensive tourist use managed? What socio-spatial processes do leisure-rooted migrations involve? What are the labour conditions in the Spanish tourism industry? How does saving water boost tourism growth? The book offers answers through a methodological specificity of Spanish geography, which is highly oriented towards the analysis of public policies and even the proposal of new planning and methodology formulas that go beyond diagnostic studies. The domestic perspective, or that of insiders, of these scientists residing in Spain bestows them with special codes for conducting interpretations and analyses based on their everyday proximity to a territory characterised by its intense touristification. The tourism and real estate specialisation that Spanish society, together with its territory and institutions, have forged since the beginning of “developmentalism” permeates this scientific analysis. By providing a strong conceptual and empirical portrait, this book is a great resource for students and scholars in geography of tourism, as well as for social scientists and policy makers.
Download or read book Organizational Crisis Communication written by Finn Frandsen and published by SAGE. This book was released on 2016-10-19 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.
Download or read book From the Theater to the Plaza written by Matthew I. Feinberg and published by McGill-Queen's Press - MQUP. This book was released on 2022-05-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavapiés - diverse, multicultural, and one of Madrid’s most iconic neighbourhoods - has emerged as a locus of resistance movements and of cultural flourishing. Poised at the intersection of theatre studies and cultural geography, this innovative study sketches its physical and imaginary contours. In From the Theater to the Plaza Matthew Feinberg guides readers on a journey through the development of the theatre, as both art and space, in Lavapiés. Offering a detailed analysis of dramatic texts and productions, performance spaces, urban planning documents, and the cultural activities of squatters, Feinberg sheds new light on the lead-up to Spain’s economic crisis and the emergence in 2011 of the 15-M anti-austerity protest movement. The result is a multidisciplinary account of how the spectacle of the contemporary city connects local, municipal, and global geographies. By linking the neighbourhood’s unique role as both a site and a subject of Madrid’s theatre tradition with its contemporary struggles over gentrification, From the Theater to the Plaza offers new approaches for understanding how culture and capital produce the twenty-first-century city.
Download or read book Advancing Social Purpose in Organizations An Interdisciplinary Perspective written by Monica Thiel and published by Frontiers Media SA. This book was released on 2021-08-17 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fostering Sustainable Development Goals written by K. P. Jaheer Mukthar and published by Springer Nature. This book was released on with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shaping the future we want written by Buckler, Carolee and published by UNESCO. This book was released on 2014-11-10 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Practice of Management written by Peter Drucker and published by Routledge. This book was released on 2012-07-26 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This is a practical book, written out of many years of experience in working with managements of small, medium and large corporations. It aims to be a management guide, enabling readers to examine their own work and performance, to diagnose their weaknesses and to improve their own effectiveness as well as the results of the enterprise they are responsible for.
Download or read book Privatization in Latin America written by World Bank and published by World Bank. This book was released on 2005 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication examines the empirical evidence on the privatisation measures introduced in the Latin American region since the 1980s, in light of recent criticisms of the record of privatisation and allegations of corruption, abuse of market power and neglect of the poor. It includes case studies on the privatisation debate in Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, and Peru; and sets out recommendations for future reforms.
Download or read book Why Decisions Fail written by Paul Nutt and published by Berrett-Koehler Publishers. This book was released on 2002-07-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the his analysis of 400 strategic decisions made by top managers in areas such as products and services, pricing and markets, personnel policy, technology acquisition, and strategic reorganization, Nutt estimates that two-thirds of all decisions are based on failure-prone or questionable tactics. He uses the fifteen monumental decision-making disasters to illustrate the potential consequences of these common tactical errors and traps and then details successful alternative decision-making approaches. Why Decisions Fail translates decades of award-winning research into practical terms that managers can use to improve their own decision-making practices.
Download or read book Financing Entrepreneurship written by Philip E. Auerswald and published by Edward Elgar Publishing. This book was released on 2008 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Auerswald and Bozkaya have edited this collection of 24 papers about entrepreneurial finance, and the role the government takes in financing and motivating these concerns. These papers emphasize how entrepreneurs have taken advantage of a globalized economy to achieve unprecedented and accelerated success. Topics include the role of private equity and debt markets, entrepreneurial survival tactics and the relationship between entrepreneurs and bureaucrats. Written for business students and modern entrepreneurs, this large reference volume also discusses the debate between self-financing vs. the use of lending institutions.
Download or read book Crisis Communication written by Finn Frandsen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.
Download or read book The End of Accounting and the Path Forward for Investors and Managers written by Baruch Lev and published by John Wiley & Sons. This book was released on 2016-06-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative new valuation framework with truly useful economic indicators The End of Accounting and the Path Forward for Investors and Managers shows how the ubiquitous financial reports have become useless in capital market decisions and lays out an actionable alternative. Based on a comprehensive, large-sample empirical analysis, this book reports financial documents' continuous deterioration in relevance to investors' decisions. An enlightening discussion details the reasons why accounting is losing relevance in today's market, backed by numerous examples with real-world impact. Beyond simply identifying the problem, this report offers a solution—the Value Creation Report—and demonstrates its utility in key industries. New indicators focus on strategy and execution to identify and evaluate a company's true value-creating resources for a more up-to-date approach to critical investment decision-making. While entire industries have come to rely on financial reports for vital information, these documents are flawed and insufficient when it comes to the way investors and lenders work in the current economic climate. This book demonstrates an alternative, giving you a new framework for more informed decision making. Discover a new, comprehensive system of economic indicators Focus on strategic, value-creating resources in company valuation Learn how traditional financial documents are quickly losing their utility Find a path forward with actionable, up-to-date information Major corporate decisions, such as restructuring and M&A, are predicated on financial indicators of profitability and asset/liabilities values. These documents move mountains, so what happens if they're based on faulty indicators that fail to show the true value of the company? The End of Accounting and the Path Forward for Investors and Managers shows you the reality and offers a new blueprint for more accurate valuation.
Download or read book Source Book of Alternative Technologies for Freshwater Augmentation in Latin America and the Caribbean written by Organization of American States. Unit of Sustainable Development and Environment and published by Organization of American States. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Capabilities for Productive Development written by Jorge Cornick and published by Inter-American Development Bank. This book was released on 2018-06-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Productive development policies (PDPs) are notoriously hard. They involve a daunting level of technical detail, require public-private collaboration, are in constant danger of capture, and demand time consistency hard to achieve in a politically volatile region. Nevertheless, the potential of PDPs to revitalize the regionâs economic performance and spur productivity growth cannot be ignored. This book takes an in-depth look at 17 cases involving productive development agencies from Argentina, Brazil, Costa Rica and Uruguay, identifying key features of institutional design and agency-level practices that make success more likely in this difficult policy arena. Careful study of these experiences might help successful productive development policies gain currency across the region. The cases in this book should not be seen as the exceptions that prove the rule of lackluster PDP performance, but rather as examples that demonstrate the rule can be broken.
Download or read book Access to Financial Services in Brazil written by Anjali Kumar and published by World Bank Publications. This book was released on 2005 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing awareness that access to financial services can contribute to economic growth and poverty reduction. This study focuses on the delivery of financial services in Brazil, one of the world's most important emerging financial markets. It examines different aspects of financial service provision, and explores approaches to address problems of financial exclusion. Topics discussed include: microfinance schemes; private banking; rural finance systems; institutional infrastructure; and the role of government policy.
Download or read book Cultivating Socialism written by Rowan Lubbock and published by University of Georgia Press. This book was released on 2024-05-15 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launched in 2004, the Latin American regional institution of ALBA (Alianza Bolivariana para los Pueblos de Nuestra América: Bolivarian Alliance for the Peoples of Our America) sought to overcome the historical legacies of neocolonial domination by consecrating the values of cooperation, inclusive development, and popular power. As part of a region-wide effort among states and social movements to break out of the the destructive effects of capitalist agriculture, the elevation of food sovereignty—based on the protection of rural livelihoods, land redistribution, and sustainable agricultural production (agroecology)—became a cornerstone of ALBA’s development policy. And yet, these regional aspirations barely saw the light of day, while Venezuela (the beating heart of ALBA) experienced the worst food crisis in its history. How did this come to pass? Based on extensive fieldwork in Venezuela, where the majority of ALBA’s food policies reside, Cultivating Socialism provides the first in-depth study of the ways in which peasants, workers, and states working through ALBA attempted to redress the inequities of commercial agriculture and the limits and contradictions encountered on the road to a regional food sovereignty regime. With his analysis of the politics of food sovereignty within ALBA, Rowan Lubbock offers important lessons about how we might think about emancipatory politics today and in the future.
