Download or read book Retail and Marketing Channels Rle Retailing and Distribution written by Srinivas K. Reddy and published by Routledge. This book was released on 2012-08-09 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.

Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

Download or read book Proceedings Reactor engineering and equipment written by and published by . This book was released on 1965 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reactor engineering and equipment written by and published by . This book was released on 1965 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Peaceful Uses of Atomic Energy written by and published by . This book was released on 1965 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Worlds of Flow written by Olivier Darrigol and published by Oxford University Press. This book was released on 2005-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the first fully-fledged history of hydrodynamics, including lively accounts of the concrete problems of hydraulics, navigation, blood circulation, meteorology, and aeronautics that motivated the main conceptual innovations. Richly illustrated, technically competent, and philosophically sensitive, it should attract a broad audience and become a standard reference for any one interested in fluid mechanics.

Download or read book Trait pratique de la construction des ponts et viaducs m talliques written by Paul Regnauld and published by . This book was released on 1870 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Berichte ber Di Tagung written by International Association for Hydraulic Research and published by . This book was released on 1957 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Negotiation Behavior written by Dean G. Pruitt and published by Academic Press. This book was released on 2013-09-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiation Behavior is a theoretical synthesis of what is known about negotiation as a general phenomenon. The principles presented are illustrated with examples of negotiation from many specific realms. A great deal of attention is devoted to the motives, perceptions, and other microprocesses underlying the behavior of negotiators and to the results of laboratory experiments on negotiation. Comprised of seven chapters, this book begins by defining negotiation and contrasting it with other forms of multiparty decision making, along with its significance and the nature of research on the subject. Two fundamental theoretical notions are presented: the strategic choice model and the goal/expectation hypothesis. Subsequent chapters focus on where bargainers place their demands as well as the strategies they use to foster their interests while moving toward agreement. The reader is introduced to key concepts such as demand level and concession rate, competitive tactics, and coordinative behavior, together with integrative agreements and third-party intervention in negotiation (mediation and arbitration). This monograph will be of value to practitioners in the fields of organizational and occupational psychology, social psychology, economics, industrial relations, and international relations.

Download or read book Diagnostic am nagement et gestion des rivi res 2e d written by DEGOUTTE Gérard and published by Lavoisier. This book was released on 2012-11-20 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce manuel pratique aide à comprendre les grands principes régissant la morphologie des cours d’eau et leur dynamique pour mieux concevoir des aménagements qui sauront résister aux crues sans déséquilibrer pour autant les écosystèmes. Le chapitre 1 donne les définitions, principes de base et résultats d’hydraulique à surface libre. Les chapitres 2 à 4 approfondissent le diagnostic des rivières en tenant compte du transport solide et de la constante interaction entre l’écoulement, le fond, les berges et le champ d’inondation. Les chapitres 5 à 9 exposent les différents aménagements et entretiens pour utiliser l’eau ou se protéger des crues. Cette 2e édition, entièrement réactualisée et augmentée de nombreux schémas et photos, aborde de nouveaux points : les calculs hydrauliques des déversoirs latéraux, des estimations de débit solide adaptées aux fortes pentes, la morphologie des torrents et les conséquences morphologiques des barrages, la restauration morphologique des rivières, les processus d’érosion par surverse, la conception des zones d’expansion de crues, des procédés de protection de berge ou de traitement des digues, la nouvelle norme sur les enrochements, etc... Diagnostic, aménagement et gestion des rivières s’adresse aux professionnels en charge de la gestion et de l’aménagement des cours d’eau ou de la police de l’eau : cabinets d’ingénierie, collectivités territoriales, établissements publics, sociétés d’aménagement régional et services déconcentrés et centraux de l’État. Il sera une aide précieuse pour les étudiants en écoles d’ingénieur ou en université et intéressera les chercheurs en mécanique des fluides, géomorphologie ou écologie fluviale.

Download or read book Manager as Negotiator written by David A. Lax and published by Simon and Schuster. This book was released on 1987-01-05 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fine blend of Harvard scholarship and seasoned judgment is really two books in one. The first develops a sophisticated approach to negotiation for executives, attorneys, diplomats -- indeed, for anyone who bargains or studies its challenges. The second offers a new and compelling vision of the successful manager: as a strong, often subtle negotiator, constantly shaping agreements and informal understandings throughout the complex web of relationships in an organization. Effective managers must be able to reach good formal accords such as contracts, out-of-court settlements, and joint venture agreements. Yet they also have to negotiate with others on whom they depend for results, resources, and authority. Whether getting fuller support from the marketing department, hammering out next year's budget, or winning the approval for a new line of business, managers must be adept at advantageously working out and modifying understandings, resolving disputes, and finding mutual gains where interests and perceptions conflict. In such situations, The Manager as Negotiator shows how to creatively further the totality of one's interests, including important relationships -- in a way that Richard Walton, Harvard Business School Professor of Organizational Behavior, describes as "sensitive to the nuances of negotiating in organizations" and "relentless and skillful in making systematic sense of the process." This book differs fundamentally from the recent spate of negotiation handbooks that tend to espouse one of two approaches: the competitive ("Get yours and most of theirs, too") or the cooperative ("Everyone can always win"). Transcending such cynical and naive views, the authors develop a comprehensive approach, based on strategies and tactics for productively managing the tension between the cooperation and competition that are both inherent in bargaining. Based on the authors' extensive experience with hundreds of cases, and peppered with a number of wide-ranging examples, The Manager as Negotiator will be invaluable to novice and experienced negotiators, public and private managers, academics, and anyone who needs to know the state of the art in this important field.

Download or read book International Catalogue of Scientific Literature 1901 1914 written by and published by . This book was released on 1902 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annales de l Institut oc anographique written by and published by . This book was released on 1937 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Marketing and Purchasing of Industrial Goods written by and published by . This book was released on 1982 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Symmetry written by Hermann Weyl and published by Princeton University Press. This book was released on 2015-07-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Symmetry is a classic study of symmetry in mathematics, the sciences, nature, and art from one of the twentieth century's greatest mathematicians. Hermann Weyl explores the concept of symmetry beginning with the idea that it represents a harmony of proportions, and gradually departs to examine its more abstract varieties and manifestations—as bilateral, translatory, rotational, ornamental, and crystallographic. Weyl investigates the general abstract mathematical idea underlying all these special forms, using a wealth of illustrations as support. Symmetry is a work of seminal relevance that explores the great variety of applications and importance of symmetry.

Download or read book Bulletin of the Permanent International Association of Navigation Congresses written by and published by . This book was released on 1977 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annales d astrophysique written by and published by . This book was released on 1968 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: