Download or read book La Comunicacion Publica de la Ciencia Hacia la Sociedad Del Conocimiento written by Fayard, Pierre and published by UNAM. This book was released on 2004 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Download or read book Ciencias y sociedad written by Vinck, Dominique and published by Editorial GEDISA. This book was released on 2015-06-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las ciencias y las técnicas han formado parte, desde el principio de la civilización, del desarrollo de la sociedad. Los cambios que han caracterizado las diferentes etapas del pensamiento científico se han producido dentro del marco de determinadas formaciones sociales y en condiciones específicas de producción del conocimiento. En este libro se aborda la manera en que se relacionan ciencia y sociedad: las formas de valorización social de las investigaciones, el sistema de trabajo en el interior de los laboratorios, las razones ideológicas de las teorías científicas, los mecanismos de financiación de la indagaciones científicas, las luchas jerárquicas entre los sabios y académicos, etc. Un conjunto de problemas que están más que nunca implicados en nuestros grandes problemas sociales. La explosión de las nanotecnologías, la controversia sobre los OGM, el cambio climático, etc., tantas temáticas cuya comprensión y control implican también conocer mejor las dinámicas sociales que forman parte de la producción de conocimientos y de las innovaciones. La presente obra, refundición de Sociología de las ciencias, publicada en 1995, muestra un planteamiento completo de todos estos problemas, con numerosos ejemplos y una muy amplia documentación. Presenta las diferentes formas de articulación ciencia/sociedad (emergencia de las ciencias, dinámica de innovación y democracia técnica) y los principales mecanismos sociales que hacen vivir a las ciencias (instituciones, organizaciones, intercambios entre investigadores, elaboración de contenidos, etc.). Este libro permite aprehender tanto la cultura material y cognitiva de un laboratorio como el funcionamiento del mercado de empleo científico. Más allá de la referencia a los grandes autores, corrientes de pensamiento y debates, ayuda a comprender mejor qué la sociedad y aquellas personas que tiene el poder decisorio fuerzan el desarrollo de las ciencias y de las técnicas, y qué los artesanos de estas últimas imponen a cambio sus lógicas propias. Habla así sobre la sociología de "la sociedad de los conocimientos”.
Download or read book Advanced Digital Marketing Strategies in a Data Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book Comunicaci n pol tica y gobierno de coalici n written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Download or read book Cibermedios Latinoamericanos written by Tatiana Hern Ndez Soto and published by Palibrio. This book was released on 2012-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tatiana Hernández Soto Licenciada en Periodismo Doctora en Ciencias de la información por la Universidad Complutense de Madrid (UCM) Especialista universitario en Comunicación Digital Correo: [email protected] Blog: http: //thernandez.blogia.com/ Skype: thernandezsoto Twitter: @tatianahsoto
Download or read book Public Understanding of Science written by and published by . This book was released on 2002 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international journal of research in the public dimensions of science and technology.
Download or read book SDGs in the Americas and Caribbean Region written by Walter Leal Filho and published by Springer Nature. This book was released on 2023-08-31 with total page 1692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of the ways sustainable development issues as a whole, and the SDGs in particular, are perceived and practiced in a variety of countries in the Latin America and Caribbean region. It also discusses the extent to which its many socio-economic problems hinder progresses towards the pursuit of a sustainable future, and documents successful experiences from across the region. This book is part of the "100 papers to accelerate the implementation of the UN Sustainable Development Goals initiative".
Download or read book Law Reason and Emotion written by Mortimer Sellers (org.) and published by Initia Via Editora. This book was released on with total page 1217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume II: Special Workshops Initia Via Editora
Download or read book Digital Humanities and Laboratories written by Urszula Pawlicka-Deger and published by Taylor & Francis. This book was released on 2023-11-09 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book · includes contributions from a diverse, international range of scholars and practitioners and this volume examines the ways laboratories of all kinds contribute to digital research and pedagogy. · Acknowledging that they are emerging amid varied cultural and scientific traditions, the volume considers how they lead to the specification of digital humanities and how a locally situated knowledge production is embedded in the global infrastructure system. · consolidates the discussion on the role of the laboratory in DH and brings digital humanists into the interdisciplinary debate concerning the notion of a laboratory as a critical site in the generation of experimental knowledge. Positioning the discussion in relation to ongoing debates in DH, the volume argues that laboratory studies are in an excellent position to capitalize on the theories and knowledge developed in the DH field and open up new research inquiries. · clearly demonstrates that the laboratory is a key site for theoretical and political analyses of digital humanities and will thus be of interest to scholars, students and practitioners engaged in the study of DH, culture, media, heritage and infrastructure.
Download or read book Terminolog a y conocimiento especializado written by M. Teresa Cabré. Judit Freixa. Carles Tebé (ed.) and published by Documenta Universitaria. This book was released on 2010-07-30 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: The III International Symposium of Terminology, organized by the research group IULATERM, was held at Universitat Pompeu Fabra in Barcelona from July 10 to 13, 2001. After the two first editions, devoted to Terminology and cultural models (1997) and to Terminology and cognition (1999), the three lectures of the l III Symposium are devoted to the analysis of sources of specialized knowledge and terminology. The first lecture, presented by Lita Lundquist (Copenhaguen Business School), is about the production of specialized knowledge. The second lecture, presented by Cristina Junyent (Observatori de la Comunicació Científica de la Universitat Pompeu Fabra), is about the problems of the transference of specialized knowledge. The third lecture, presented by Mercè Izquierdo (Departament de Didàctica de les Matemàtiques i de les Ciències Experimentals de la Universitat Autònoma de Barcelona), analyzes the teaching of specialized knowledge. The volumen has a four tex from the a lecture of Professor Josep Bernabeu-Mestre (University of Alacant) in the III Escuela Internacional de Verano de Terminología, and is about the terminology problems in historical research.
Download or read book Search and research written by Ana GARCÍA-VALCÁRCEL and published by Ediciones Universidad de Salamanca. This book was released on 2017-06-27 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descripción / Resumen (Inglés): The present volume represents a compilation of international teacher education practice and research with a focus on Teacher Education for Contemporary Contexts. It draws upon the diverse educational perspectives, teaching procedures, knowledge, and situated contexts where the discipline takes shape. The sections of this book comprise research papers accepted for presentation during the 18th International Study Association on Teachers and Teaching (ISATT) Biennial Conference that will take place from July 3rd to July 7th in Salamanca, Spain. Around 300 delegates from 57 countries across the globe and a large Scientific Committee of 80 colleagues have contributed academically and professionally to support our ability to share the contents of this volume. The main conference topic is search and research. Searching is the action of looking carefully at people, objects, and situations in order to find something concealed or to discover something beyond the ordinary. This is what teachers do in their classrooms and, primarily, ‘search’ represents their endeavours to construct professional knowledge as a result of developing practice. Researching is systematic inquiry that intends to discover new knowledge and/or to refute educational theories, a process typically rendered by teacher educators and other researchers. The focus of this 18th biennial ISATT conference is to bring together both “search” and “research”, connecting practice and theory (or ‘praxis’), with the purpose of offering relevant solutions to realistic classroom problems. The editorial process followed three differentiated phases: The first phase required abstract submission with the purpose of being accepted for the conference. A double (or triple) blind review was conducted to evaluate whether the papers submitted were suitable for the conference. A rate of 87% of the papers were accepted for presentation. The second phase encouraged authors to voluntarily submit a full paper of 3,000 words. A total of 111 full papers were then subjected to an open review process with the main purpose of suggesting to authors ways of further improving the presentation of their valuable research. A third phase, not yet completed and therefore beyond the scope of this book, was the review and selection of the outstanding papers, papers that were deemed eligible for the post-proceeding publication (i.e., less than 15% of the total). The central intent of the book is to contribute to fostering scholarly discussions and to inform future teaching trajectories, strengthen lines of research in teacher education and demonstrate the opportunities and constraints in our professional work. Its added value highlights the commonplace in international research that serves to depict how the field of teacher education is moving forward in an increasingly global society. All in all, teachers, teacher educators and researchers learn by effective communication processes, whether in in personal/professional interactions or in the use of digital technologies. Positive interactions lead to building strong communities of learners, which in turn, leads to the production of valuable knowledge and better understandings about learning and teaching. With the upcoming commemoration of its 800th anniversary in the year 2018, the University of Salamanca, as the oldest university in operation in Spain, is proud to host the ISATT 18th biennial conference and to support the exceptional work of many researchers in the field of Teacher Education by compiling and editing the work in this volume. Furthermore, the local Organizing Committee and the ISATT Executive Committee hope you will experience a rewarding intellectual experience as a result of your contributions and knowledge, as both academics and practitioners. Thank you very much for providing us this exciting opportunity to work with you. We warmly welcome you to Salamanca – a truly historic and a contemporary context! Descripción / Resumen (Español / Castellano): El presente volumen está integrado por una recopilación de prácticas e investigaciones internacionales de formación docente centradas en la formación de profesores en la sociedad actual. Se basa en las diversas perspectivas educativas, los procedimientos de enseñanza, conocimiento y contextos sociales. Las secciones de este libro comprenden trabajos de investigación aceptados para su exposición en las XVIII Conferencia Bienal Internacional de Estudios de Profesores y Enseñanza (ISATT) que tendrá lugar del 3 al 7 de julio en Salamanca, España. Alrededor de 300 delegados de 57 países de todo el mundo y un gran Comité Científico de 80 colegas han contribuido académica y profesionalmente en favor de este evento. El tema principal de la conferencia es la búsqueda y la investigación. «Buscar» es la acción de mirar cuidadosamente a las personas, objetos y situaciones para encontrar algo escondido o descubrir algo más allá de lo ordinario. Esto es lo que los maestros hacen en sus clases y, sobre todo, la búsqueda representa sus esfuerzos para construir conocimiento profesional como resultado del desarrollo de la práctica cotidiana. La «investigación» es una investigación sistemática que pretende descubrir nuevos conocimientos y/o refutar teorías educativas, un proceso que suelen dar los educadores de profesores y de otros investigadores. El objetivo de esta 18ª conferencia ISATT es reunir tanto la «búsqueda» como la «investigación», conectando la práctica y la teoría (o praxis) con el propósito de ofrecer soluciones relevantes a los problemas reales de la clase. El proceso editorial siguió tres fases diferenciadas: 1. Requirió el envío de resúmenes con el propósito de que fuesen aceptados para la ser expuestos en la conferencia. Se realizó una revisión doble ciego (o triple) para evaluar si los artículos presentados eran adecuados. Se aceptó una tasa de 87% de los trabajos para su presentación. 2. La segunda fase requirió de los autores en envío en período voluntario de un trabajo completo de 3.000 palabras. Un total de 111 trabajos fueron sometidos a un proceso de revisión abierta con el propósito principal de sugerir a los autores formas de mejora. 3. Una tercera fase, aún inconclusa, y por lo tanto fuera del alcance de este libro, fue la revisión y selección de los documentos pendientes, los documentos que se consideraron electos para la publicación posterior al procedimiento (es decir, menos del 15% del total). La intención central de esta obra es contribuir a fomentar el debate académico e informar sobre futuras trayectorias de enseñanza, fortalecer las líneas de investigación en la formación del profesorado y demostrar las oportunidades y limitaciones en nuestro ámbito. Su valor es el de destacar el lugar común en la investigación internacional que sirve para describir cómo el campo de la formación de maestros avanza en una sociedad cada vez más global. En general, los maestros, los educadores de educadores y los investigadores aprendan mediante procesos de comunicación eficaces, ya sea en interacciones personales/profesionales o en el uso de tecnologías digitales. Las interacciones conducen a la construcción de comunidades fuertes de estudiantes, que a su vez, conduce a la producción de conocimientos valiosos y mejores sobre el aprendizaje y la enseñanza. Con la próxima conmemoración de su 800 aniversario en el año 2018, la Universidad de Salamanca, como la decana de las españolas, se enorgullece en acoger la XVIII Conferencia Bienal de ISATT y apoyar el trabajo excepcional de muchos investigadores en el campo del Profesor Educación Investigador, editando la obra. Además, el Comité Organizador Local y el Comité Ejecutivo de ISATT esperan que experimente una lectura gratificante como resultado de sus contribuciones y conocimientos, tanto académicos como profesionales. Muchas gracias por brindarnos esta emocionante oportunidad de trabajar con usted. ¡Les damos la bienvenida a Salamanca un contexto verdaderamente histórico y a su vez contemporáneo!
Download or read book INTELIGENCIA COLECTIVA Convergencia de la administraci n del conocimiento e inteligencia competitiva una forma para la mejora del desempe o operativo de la banca m ltiple mexicana written by Daniel Trejo Medina and published by Lulu.com. This book was released on 2013-06-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es resultado de una investigación doctoral, durante el proceso de la misma se hallaron diversos resultados que no se alineaban con el sentido común o esperado de otros investigadores, particularmente en temas de bonos, expectativas laborales, presiones, creencias empresariales, cultura de trabajo y equipo. El conocimiento por si solo no es eficiente ni estable, y algunos equipos o individuos tienden a acumularlo más que promoverlo, como una competencia que apoye al crecimiento general. Un suceso relevante de la investigación, fue que se desarrollo durante la crisis financiera mundial, y la banca mexicana mantuvo a flote a nivel mundial a los bancos extranjeros con presencia en el país.
Download or read book Open Access and Digital Libraries written by Lynne M. Rudasill and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social sciences have made fundamental contributions to the understanding of the economic, political and social life of nations in the past century. Social science libraries now have an important role to play in the context of the information society as significant sources of academic and social knowledge. This work provides information on the development and use of digital resources in the social sciences emphasizing best practices; an articulation of some of the problems presented to providing these resources; and a view to the use of these resources to support sustainable development.
Download or read book Lexicograf a hisp nica The Routledge Handbook of Spanish Lexicography written by Sergi Torner and published by Taylor & Francis. This book was released on 2023-10-31 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lexicografía hispánica/The Routledge Handbook of Spanish Lexicography presenta una panorámica integrada de la lexicografía del español. Supone un informe del estado actual y una prospectiva de futuro de la lexicografía de esta lengua bajo las posibilidades que hoy ofrece su tratamiento informático. Principales características: Capítulos dedicados a los aspectos semánticos, sintácticos, morfológicos, fonéticos, pragmáticos y ortográficos que recogen y permiten los diccionarios Análisis de rasgos ideológicos y antropológicos y atención a las consultas de los usuarios en busca de información Revisión sobre las tecnologías y los métodos actuales para la elaboración de diccionarios Estado de la cuestión sobre la investigación lexicográfica en la actualidad Análisis detallado de diccionarios generales, especializados y bilingües Lexicografía hispánica/The Routledge Handbook of Spanish Lexicography es una obra pensada para tener una visión global de la realidad, de las posibilidades y de las necesidades actuales en un sector vital de la lingüística aplicada y el procesamiento del español. Se trata de un recurso fundamental tanto para profesores como para estudiantes de lexicografía del español y de lingüística. Lexicografía hispánica / The Routledge Handbook of Spanish Lexicography offers an integrated perspective on the lexicography of Spanish. It presents a report on the current state and insight on the future of the lexicography of Spanish relying on the possibilities that computer processing provides. Main features: Chapters that cover the semantic, syntactic, morphological, phonetic, pragmatic and orthographic aspects that are considered in dictionaries. Analyses of ideological and anthropological traits and a focus on the queries of users when searching for information. A revision of the current technology and methods for creating dictionaries. Current state of the art research on lexicography. A detailed analysis of general, specialized and bilingual dictionaries. Lexicografía hispánica / The Routledge Handbook of Spanish Lexicography proposes a global overview of the reality, the possibilities and the needs of today in an essential branch of applied linguistics and the treatment of Spanish. This is an essential resource for instructors and students of Spanish lexicography and of linguistics.
