Download or read book L arte del Marketing B2B written by Simon Hall and published by Apogeo Editore. This book was released on 2018-06-10T00:00:00+02:00 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il cambiamento dei comportamenti di acquisto, la trasformazione digitale e il nuovo panorama economico hanno avuto un forte impatto nel settore del marketing che ha dovuto mettere in discussione pratiche ormai acquisite e consolidate. Questo manuale ha l'obiettivo di fare chiarezza sui nuovi modelli di marketing approfondendone l'applicazione nel campo del B2B e individuando gli strumenti per sviluppare strategie moderne ed efficaci. L'approccio è pratico e focalizzato su aspetti diversi. Si parte dal nuovo marketing mix per poi passare alla definizione di strategie centrate sul cliente e all'opportunità di collaborare con gli influencer. Quindi si passa alla trasformazione digitale considerando il ruolo del content marketing e dei social media. Diversi capitoli affrontano l'impostazione di una strategia su più canali individuando i giusti partner. Infine è presentato il delicato tema dell'allineamento tra marketing e commerciale e il ruolo delle marketing operations nella valutazione dei risultati. Una lettura dedicata ai marketer che vogliono innovare i processi e vincere la sfida del nuovo marketing B2B.

Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.

Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.

Download or read book Polymer Additive Analytics written by Jan C. J. Bart and published by Firenze University Press. This book was released on 2006 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.

Download or read book Developing Corporate Social Responsibility written by Francesco Perrini and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Perrini et al provide a detailed, authoritative look at the evolving European perspective on corporate social responsibility. They show how Europe has moved from follower status to leading edge practice. The book is the best current indicator of what the next stages of CSR will look like.' - Thomas W. Dunfee, University of Pennsylvania, US The rapidly increasing attention devoted to Corporate Social Responsibility (CSR) has resulted in the term 'CSR' being applied to myriad dissimilar phenomena. The authors therefore aim to dispel this confusion by presenting a multi-faceted view of socially responsible corporate behavior and related themes. They provide a conceptualization of CSR that emphasizes the role of the adoption and implementation of specific CSR strategies and their impact on corporate social and economic performance.

Download or read book The Predestined written by Alessandro Nardone and published by Youcanprint. This book was released on 2015-05-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: San Pedro, Los Angeles. Young and smart, Alex Anderson is in full swing to be elected again in the Congress of the United States of America. In the last days, however, something begins to upset him. It is a unresolved part of his past, that Alex has brought with him every single day of his life. Its name is Maggie Jones. Certainly, for him she was still "little Maggie", his best friend that one day could have become the love of a lifetime, but about whom he had no news since 1986. One morning, during a meeting in his office in Washington, Alex gets a phone call. It's her. Out of the blue, his life is literally swallowed up by someone who begins to hunt him; it's Chuck Dillinger, former CIA agent who hit the headlines for having released dozens of top secret documents and serious details about NSA activity, starting in this way the scandal that the press renamed as Datagate. Social networks, mobile phones, credit cards: according to Dillinger, we are all intercepted. Why Alex Anderson? As Arianna Huffington explains in her article, Alex is part of the secret society most known in America and, perhaps, all over the world: Skull and Bones. A family tradition, since his father Ron and his grandfather Philip are its founders, just like Bushes. This would make him the predestined, chosen by his leader group as the next Republican candidate for the White House. Thus, in the crazy plan of Dillinger, Anderson becomes the connecting link with the system to subvert and overthrow. Along with Matt Payne, his friend a little bit crazy, and with Veronica Hayes, journalist for Los Angeles Times, met a few hours before aboard a plane, Alex begins a full-fledged race against time that will see him fighting, besides for his life, also and especially to foil an attack against the heart of democracy. After the murder of the FBI Inspector Carl Nowitzki, who in a few hours was supposed to meet Alex to give important news on the case, the command of the operation goes to Frank Da Silva, Head of the counter-terrorism division of the National Security Branch. The mysterious rites of Skull and Bones inside the Tomb and at Deer Island, chases, betrayals, gunfights and the spark of love that, like a bolt from the blue, inflames Alex and Veronica's hearts. The Predestined is a path of three hundred pages, dotted with a succession of twists and on the background of a real showdown among some segments of the intricate world of intelligence and of international espionage. A compelling story beyond all expectations, that will surprise you, will take you by the hand and drag you away until you discover the terrible secret behind the mysterious Maggie Jones. Our journey with Alex, Veronica and Matt is about to begin. And you, are you ready to save the World?

Download or read book Performance of Wind Exposed Structures Results of the PERBACCO project written by Francesco Ricciardelli and published by Firenze University Press. This book was released on 2006 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: PERBACCO (a free Italian acronym for Life-cycle Performance, Innovation and Design Criteria for Structures and Infrastructures Facing Æolian and Other Natural Hazards) is a research project partly funded by the Italian Ministry for University (MIUR) in the PRIN (Progetti di Ricerca di Interesse Nazionale) framework, for the years 2004-05.Within the project, a first attempt has been made to integrate different disciplines aiming at an overall optimization of the performance of a wide range of wind exposed structures and infrastructures, with consequent benefi cial impact on the society.The overall objectives were (a) to provide unifi ed concepts for "expected performance" and "risks induced by æolian and other natural hazards", to be applied to structures and infrastructures over their whole life-cycle, such to be acceptable to stakeholders in the construction process (i.e. from the owner to the end-user), (b) to provide models and methodologies for dynamic monitoring of the performance of structures and infrastructures, to be integrated in appropriately designed procedures, and (c) to collect, refi ne, fi le and disseminate the knowledge available on a European basis, concerning the performance of wind-exposed structures and facilities, in a way such to be of use to Construction Industry. This volume summarises the main results obtained during the Project, with each Section addressing a different class of problems, to which many research Units have contributed. A list of papers containing the main results of the research activities carried out within the Project is also provided in each Section.

Download or read book Wine Wars II written by Mike Veseth and published by Rowman & Littlefield. This book was released on 2022-07-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!

Download or read book Organizing for Global Competitiveness written by Robert J. Kramer and published by . This book was released on 1993 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This report is the first in a series that will explore major organizational formats. It discusses the geographic-based structure and describes some of the ways it can help corporations compete effectively."--P. 5.

Download or read book Food Practices in Transition written by Gert Spaargaren and published by Routledge. This book was released on 2013-06-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents and reflects upon empirical evidence of ‘sustainability’-induced and -related transition in food practices. The material collected in the various chapters contributes to our understanding of the ways in which ideas and preferences, sociotechnological developments and changes in the governance of food interact and become visible in practices of consumption, retail and production.

Download or read book Starting Up in Business Networks written by Lise Aaboen and published by Springer. This book was released on 2016-11-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

Download or read book Management by Missions written by Pablo Cardona and published by Springer Nature. This book was released on 2022-01-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​A few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of ‘purpose’ and ‘missions’ to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives – not only in terms of remaining competitive but as core in the attempts to have a sustainable impact on the world. The second edition of Management by Missions is an open access book based on substantially more research carried out over fifteen years, involving more than 200 organizations around the world. All of this research supports that the practical models and ideas offered in the book have been tried and tested and actually work in practice. With case studies, anecdote and new research findings, the authors present the main tools of the MBM method (shared missions, missions scorecards, interdependency matrix, missions-based objectives and integral assessment) and the type of leadership needed to implement it. The ideas presented in this book mark a path towards a new management methodology for the XXI century and a new way of understanding the work that managers do.

Download or read book The Collaborative Enterprise written by Antonio Tencati and published by Peter Lang. This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.

Download or read book How to Get U S Market ready Wines and Spirits written by Steve Raye and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rethinking Strategy written by Henk W Volberda and published by SAGE. This book was released on 2001-01-09 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Readers interest in an overview of important aspects of the strategy field will find this book a helpful volume to add to their shelves′ - Administrative Sciences Quarterly This is a new overview of the strategy field, with internationally renowned contributors summarizing the latest directions and developments in strategic management theory in the context of their theoretical roots in economics, organization theory, and systems theory. The contributors outline the most promising new directions on the basis of a systemic treatment of paradigms or schools of thought in strategy: redrawing firm boundaries, developing dynamic capabilities and discovering viable strategy configurations. The volume will be an invaluable companion to advanced courses in strategy and management, used as a reader alongside case material and field studies. As well as providing a summary and evaluation of the different schools of thought in strategy, the volume offers a synthesis of the American and European approaches.

Download or read book Purpose Meets Execution written by Louis Efron and published by Taylor & Francis. This book was released on 2017-04-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Purpose Meets Execution, Efron shows us the most powerful driver of success is a culture of purpose combined with executional excellence. Efron has developed a framework that merges the power of a purpose-driven organization with executional excellence. He applies proven diagnostics to determine if the company has a