Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Download or read book Topical Themes in Argumentation Theory written by Frans H. van Eemeren and published by Springer Science & Business Media. This book was released on 2012-05-05 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topical Themes in Argumentation Theory brings together twenty exploratory studies on important subjects of research in contemporary argumentation theory. The essays are based on papers that were presented at the 7th Conference of the International Society for the Study of Argumentation (ISSA) in Amsterdam in June 2010. They give an impression of the nature and the variety of the kind of research that has recently been carried out in the study of argumentation. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse.
Download or read book Discourse Analyisis and Terminology in Languages for Specific Purposes Analisis del discurso y terminologia del lenguage para fines especificos written by Juan Carlos Palmer and published by Publicacions de la Universitat Jaume I. This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important work collects studies and reflections on such relevant themes about LSP as medical English, the language of advertising and journalism, telecommunications, data processing terminology, trade and juridical English¿ Although most of the works are related to English, there are also works related to German or French among others. .
Download or read book Argumentation and Education written by Nathalie Muller Mirza and published by Springer Science & Business Media. This book was released on 2009-06-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, argumentation has attracted growing attention as a means to elicit processes (linguistic, logical, dialogical, psychological, etc.) that can sustain or provoke reasoning and learning. Constituting an important dimension of daily life and of professional activities, argumentation plays a special role in democracies and is at the heart of philosophical reasoning and scientific inquiry. Argumentation, as such, requires specific intellectual and social skills. Hence, argumentation will have an increasing importance in education, both because it is a critical competence that has to be learned, and because argumentation can be used to foster learning in philosophy, history, sciences and in many other domains. Argumentation and Education answers these and other questions by providing both theoretical backgrounds, in psychology, education and theory of argumentation, and concrete examples of experiments and results in school contexts in a range of domains. It reports on existing innovative practices in education settings at various levels.
Download or read book L argumentation publicitaire written by Marc Bonhomme and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Les mots cl s de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multimodal Argumentation and Rhetoric in Media Genres written by Assimakis Tseronis and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
Download or read book Argumentation Through Languages and Cultures written by Christian Plantin and published by Springer Nature. This book was released on 2022-11-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines argumentative situations as they develop in different cultures and language groups. It considers the development of argumentation studies, making greater allowance for the specificities of argument as developed by “non-mainstream cultures”; the contribution of Jainism to the framework of philosophical disputation in India; duel songs as an institutionalized argumentative genre practiced by Ammassalik culture within the Inuit community; the application of the Muslim theological-legal reasoning system to evaluate two traditional, pre-Muslim traditional practices in Borneo; the annotation of schemes on the basis of Walton’s taxonomy of argument schemes and Wagemans’ Periodic Table of Arguments; methodology proposed for the reconstruction and analysis of “double-mode” arguments in advertisements, combining the instruments developed in social semiotics, pragmatics, and argumentation theory; and a review of the argumentation-theoretical literature on metaphor in argumentative discourse. This book is of interest to students and researchers in argumentation studies, rhetoric, philosophy, cultural studies and language studies. Previously published in Argumentation Volume 35, issue 1, March 2021 Chapters "Annotating Argument Schemes" and "The Study of Metaphor in Argumentation Theory" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Download or read book The Pragmatics of Catalan written by Lluís Payrató and published by Walter de Gruyter. This book was released on 2011-11-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to disseminate at an international level a set of innovative studies whose descriptive and applied point of reference is the Catalan language. The volume constitutes a significant contribution to the field of intercultural pragmatics and also to a broad range of grammatical and cognitive issues which have been approached from the pragmatic perspective.
Download or read book L argumentation publicitaire written by Jean-Michel Adam and published by . This book was released on 2003 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicité écrite, dans ses composantes verbale et iconique, doit être approchée comme une forme très singulière du discours argumentatif. En partant de la façon dont la rhétorique a décrit les aspects majeurs des discours épidictique (éloge) et délibératif, et en s'appuyant sur certains acquis des linguistiques pragmatique et textuelle contemporaines, L'Argumentation publicitaire constitue une introduction systématique à l'analyse de ce type de discours. L'étude microscopique de la langue (agrammaticalités et création sémantique de mondes imaginaires) n'est pas séparée de la complexité de la communication publicitaire, des différents modes de mises en texte (récit, description, argumentation et parodie). Les auteurs prennent également en compte le fonctionnement argumentatif de l'image, trop négligé par les descriptions sémiotiques.
Download or read book Media Rhetoric written by Samuel Mateus and published by Cambridge Scholars Publishing. This book was released on 2021-04-26 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.
Download or read book Argumentation written by James A. Herrick and published by Allyn & Bacon. This book was released on 1994-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book relies upon a traditional approach to argumentation, drawing from established rhetorical theories, and also discusses contemporary theories of argumentation (such as those of Toulmin and Perelman). The text affirms that argumentation is a cooperative and constructive activity, characteristic to humans, and increasingly significant within our diverse contemporary society. This book teaches reasoning skills and covers the basic vocabulary, structure, types, and tests of all major forms of arguments. It also discusses argument ethics and policy case construction, and further includes an extensive discussion of evidence and validity.
Download or read book Doing Identity in Luxembourg written by IPSE - Identités Politiques Sociétés Espaces and published by transcript Verlag. This book was released on 2014-03-31 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxembourg - international financial center, European administrative center, destination country for immigration? This empirical study provides insights about a society that has hitherto largely eluded scientific investigation and observes the processes of identity construction in globalised conditions. The interdisciplinary team of authors exposes the processes of subjective appropriations and institutional attributions at work in the fields of languages, spaces, perceptions of self and others as well as everyday cultures, and identifies for the first time socio-cultural milieus in the Grand Duchy. The findings of the three-year research project uncover the ambivalences and dynamics of a multicultural and multilingual society.
Download or read book Researching Metaphors written by Michele Prandi and published by Taylor & Francis. This book was released on 2022-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advocates for a more holistic picture of metaphor, extending the field’s focus beyond the cognitive paradigm and conventional metaphorical concepts to illustrate the possibilities afforded by the study of living metaphors. The volume brings together a diverse range of researchers in the discipline towards critically examining the presuppositions of the cognitive approach. The book shines a light on living metaphors – creative interpretations of conflictual meaning specific to a text or communicative act with their own unique functions – to throw into relief long-held tenets in existing metaphor research. Chapters reflect on the notion that creative metaphors spring from independent sources, not merely from metaphorical concepts, and the subsequent implications for our understanding of the relationship between linguistic forms and conceptual structures and the role of creative metaphors in organizing thought and action. Taken together, the book offers a complementary vision of languages and figures which integrates disparate lines of study within the cognitive paradigm with alternative perspectives for a more comprehensive portrait of metaphors. This book will be of interest to students and scholars interested in the study of metaphor, including such disciplines as theoretical linguistics, cognitive linguistics, semantics, literary studies, and philosophy of language.
Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Download or read book The Languages of Politics La politique et ses langages Volume 2 written by Marta Degani and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Languages of Politics/La politique et ses langages provides a multifaceted view of major approaches to the study of political discourse from an interdisciplinary perspective. To date, most contributions to the analysis of political discourse have come from the fields of rhetoric, (critical) discourse analysis, cognitive linguistics, pragmatics, lexicology, lexicography, and, more recently, multimodal discourse analysis. The papers in this volume build their investigations on these perspectives, and provide new and diversified insights into this vast area of research. Besides considering multiple approaches, the book also adds to the current debate on the languages of politics by combining a range of theoretical and methodological considerations, and by featuring contributions in both English and French.
