Download or read book Killer Brands written by Frank Lane and published by Simon and Schuster. This book was released on 2007-04-12 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!
Download or read book Brand Warfare written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2002-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
Download or read book Ramping Your Brand written by James F. Richardson and published by Pgs Press. This book was released on 2019-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2024-03-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
Download or read book Contemporary Research in Brand Management UUM Press written by Hasnizam Shaari and published by UUM Press. This book was released on 2018-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.
Download or read book Services Marketing Text And Cases written by Verma and published by Pearson Education India. This book was released on 2007-09 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Bible written by Debbie Millman and published by Rockport Publishers. This book was released on 2012-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Download or read book Brand Rewired written by Anne H. Chasser and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.
Download or read book Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference written by Karen Post and published by McGraw Hill Professional. This book was released on 2011-12-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.
Download or read book The Startup Brand Manifesto Workbook written by Vijay Martis and published by Vijay Martis. This book was released on 2024-09-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Startup Brand Manifesto Workbook In today's crowded marketplace, a powerful brand is the key to standing out and achieving lasting success. "The Startup Brand Manifesto Workbook" is your essential guide to crafting a brand that captivates, inspires, and drives growth for your startup. Written by a seasoned brand strategist, this comprehensive workbook takes you on a transformative journey through the art and science of brand building. From defining your core identity to planning for long-term evolution, each chapter is packed with thought-provoking questions, practical exercises, and strategic frameworks designed to unlock your brand's full potential. Inside, you'll discover: • How to articulate your brand's unique value proposition and stand out from competitors • Strategies for developing a compelling visual identity that resonates with your target audience • Techniques for crafting a distinctive brand voice and messaging strategy • Methods to design an exceptional customer experience that builds loyalty • Approaches to create engaging content and tell your brand's story effectively • Tactics for leveraging partnerships to amplify your brand's reach • Frameworks for evolving your brand as your startup grows Whether you're a first-time founder or a seasoned entrepreneur looking to refine your brand strategy, this workbook provides the tools and insights you need to build a brand that leaves a lasting impact. Don't just start a company—create a brand that changes the game. Dive into "The Startup Brand Manifesto Workbook" and transform your startup into a powerhouse brand that customers love and competitors envy. Your brand is your most valuable asset. It's time to make it extraordinary.
Download or read book The Brand Book written by Kyle Duford and published by Estes Press. This book was released on 2024-07-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Brand Book: A Branding Primer," Kyle Duford, an esteemed author and the executive creative director at The Brand Leader®, delves into the foundational aspects of branding with precision, wit, and unparalleled expertise. This essential guide demystifies the complex world of branding, offering readers a comprehensive overview of its critical elements-from color theory, naming conventions, and typography to visual identity and brand archetypes. Duford employs a blend of insightful analysis, practical advice, and engaging anecdotes to illuminate the principles that define successful branding. The book serves as an invaluable resource for entrepreneurs, marketing professionals, and anyone interested in the transformative power of branding. Through a series of meticulously curated chapters, readers are equipped with the knowledge and tools to create compelling brands that resonate with audiences and stand the test of time. "The Brand Book" also explores the psychological underpinnings of brand perception, providing a deep dive into how brands can connect with consumers on an emotional level. With a keen eye for detail and a masterful understanding of brand dynamics, Duford guides readers through the process of crafting a brand identity that captures the essence of their company, product, or idea. Featuring real-world case studies and expert insights, "The Brand Book: A Branding Primer" is the definitive guide for anyone looking to master the art and science of branding. Whether you're launching a new brand or seeking to elevate an existing one, this book offers a clear, concise, and engaging roadmap to branding excellence.
Download or read book Strong Brands Strong Relationships written by Susan Fournier and published by Routledge. This book was released on 2015-06-12 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.
Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。
Download or read book Killer Visual Strategies written by Amy Balliett and published by John Wiley & Sons. This book was released on 2020-06-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
Download or read book Firebrands Building Brand Loyalty in the Internet Age written by Doug Millison and published by McGraw Hill Professional. This book was released on 2000-09-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains digital branding and how to implement it in the current marketplace.
Download or read book Shoe and Leather Reporter written by and published by . This book was released on 1926 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding Inside Out written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.
