Download or read book Big Kibble written by Shawn Buckley and published by Macmillan + ORM. This book was released on 2020-12-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A big, inside look at the shocking lack of regulation within the pet food industry, and how readers can dramatically improve the quality of their dogs’ lives through diet. What's really going into commercial dog food? The answer is horrifying. Big Kibble is big business: $75 billion globally. A handful of multi-national corporations dominate the industry and together own as many as 80% of all brands. This comes as a surprise to most people, but what’s even more shocking is how lax the regulations and guidelines are around these products. The guidelines—or lack thereof—for pet food allow producers to include ever-cheaper ingredients, and create ever-larger earnings. For example, “legal” ingredients in kibble include poultry feces, saw dust, expired food, and diseased meat, among other horrors. Many vets still don’t know that kibble is not the best food for dogs because Big Kibble funds the nutrition research. So far, these corporations have been able to cut corners and still market and promote feed-grade food as if it were healthful and beneficial—until now. Just as you are what you eat, so is your dog. Once you stop feeding your dog the junk that’s in kibble or cans, you have taken the first steps to improving your dog’s health, behavior and happiness. You know the unsavory side of Big Tobacco and Big Pharma. Now Shawn Buckley, Dr. Oscar Chavez, and Wendy Paris explain all you need to know about unsavory Big Kibble—and offer a brighter path forward for you and your pet.

Download or read book Junkwraith written by Ellinor Richey and published by Top Shelf Productions. This book was released on 2022-01-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What she once possessed… now threatens to possess her. Sweden’s Ellinor Richey’s debut graphic novel is an epic quest for the things left behind, with icy-cool artwork and astonishing sci-fi settings. What happens when our most precious belongings... no longer belong? When something we loved suddenly becomes junk, a powerful energy is unleashed. One night, ice-skating prodigy Florence Sato is overwhelmed by pressure and throws away her skates. This fateful moment accidentally summons a “junkwraith,” a terrifying ghost which seeks revenge for its abandonment by attacking the memories of its former owner. Before she forgets who she is, and to find out who she really wants to be, Florence must set off (with her trusty digital assistant Frank) on a long journey into the Wastelands to put to rest the monster she created.

Download or read book Dog Food Logic written by  Linda P. Case, M.S. and published by Dogwise Publishing. This book was released on 2014-02-12 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choosing the right dog food in a world with too many choices
Walking down the dog food aisle in a pet supply superstore can present you with an overwhelming number of choices. Reading about dog food on the internet can make your head spin with so many opinions and stories. And judging the content that you find on dog food packaging can be confusing and misleading. How can the average dog owner make an informed choice in accordance with her dog’s age, size and condition? In her latest book, author Linda Case describes how to make logical, evidence-based decisions for what to feed your dog amid all the options available.

You will learn
• How pet food marketers appeal to your emotions to persuade you to buy a particular type of dog food.
• To distinguish between scientific, evidence-based information and the anecdotal evidence which is so pervasive—and often misleading—in the dog food arena.
• Is there a scientific basis for dog foods designed specifically for puppies, senior dogs, canine athletes—even various breeds of dogs?
• How to read and evaluate all of the material included on a typical package of dog food from the ingredients and label claims (“Natural,” “Anti-Oxidant,” “Low Fat”),to the Nutrient Analysis and Nutritional Adequacy statements.
• How to avoid choice paralysis and the cognitive traps that can interfere with clear decision making.

What experts are saying about Dog Food Logic
Pet food is like a religion for many—but now those strong emotional ties can be backed up with fact. Linda Case separates fact from fiction, explains the complex terms and offers a guide to pet nutrition in simple to comprehend language. Unlike other books on this topic, there is no agenda here—except to present facts and then allow pet owners to make their own logical conclusions, letting the kibble drop where it may.
Steve Dale, CABC, columnist Tribune Content Agency; radio host Black Dog Radio Productions and WGN Radio (Chicago); contributing editor USA Weekend; special correspondent Cat Fancy; author Good Cat!

Dog Food Logic is the indispensable guide to the science behind canine nutrition that will help us to make wise, well-informed choices about how and what we feed our dogs. It takes the fear out of trying to understand proper nutrition and will empower us to determine what is best for the health of our dogs.
Claudia Kawczynska, Founder and Editor-in-chief of The Bark

Don’t read this book if you want someone to tell you what to feed your dog. This is a book for people who want to learn, in a reasoned and thoughtful way, how to figure it out for themselves. Dog Food Logic goes way beyond the usual textbook list of nutritional requirements to cover the pet food industry in all its glory: the history, the business, the marketing, and best of all, the science. Case deftly navigates the most controversial topics in pet food and presents the big picture without interjecting judgment about what approach is best. There’s something here for everyone: pet care professionals and dog lovers alike will learn something new from this informative, easy to read, and well researched book.
Jessica Vogelsang, DVM, CVJ, author, speaker, and CEO of Pawcurious Media

Download or read book Kibbles amp Bits written by Paul York and published by Shook Up. This book was released on 2012-02-25 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Copywriter s Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Download or read book The Maximortal written by Rick Veitch and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Maximortal tells the origin of the ultimate heroic idea made flesh, and its hidden impact on 20th century history. Beginning with a thunderous explosion over the Siberian subcontinent, through the atomic devastation of Hiroshima and beyond, The Maximortal is a true epic told through the astonishing stories of the human beings caught in its ever-widening wake.

Download or read book Give Your Dog a Bone written by Ian Billinghurst and published by Dogwise Publishing. This book was released on 1993 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Give your dog a bone' deals exclusively with feeding dogs. It is writtenb for people who want easy to read, commonsense guidance on feeding their dogs for maximum health, least cost and least impact on our environment"--Publisher's description.

Download or read book CANINE NUTRIGENOMICS written by W. Jean Dodds, DVM and published by Dogwise Publishing. This book was released on 2014-12-30 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrigenomics is the new science of how diet affects gene expression at the cellular level, creating vibrant health or chronic disease. Optimum health begins in the cells—and this book shows you how to achieve it for your dog!

Download or read book Skratches Trilogy written by Justin Robertson and published by Lulu.com. This book was released on 2013-02-05 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Skratches Trilogy is three books in one; Skratches, Skratches book two The Beginning, and Skratches book three Juice's Legacy. It's a story about a universe that was built by Zeus, he called it, Olympus. In Olympus, there are some interesting planets, animals, and other creatures. The Skratches are people that live on one of the planets, and they must help the Olympian Gods fight against the Titans, after they have already gone threw many tragic events, and other adventures. Learn about Greek Mythology, and many creatures that you've never even heard of when you read this heart stopping novel

Download or read book A Gentle Guide To Research Methods written by Rugg, Gordon and published by McGraw-Hill Education (UK). This book was released on 2006-11-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many students are unaware of how to get the most out of their research, whether in career terms or in terms of asking good research questions. This book addresses this issue, as well as dealing with how to move from the big picture to a specific research question.

Download or read book Leave a Cheater Gain a Life written by Tracy Schorn and published by Running Press Adult. This book was released on 2016-05-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leave a Cheater, Gain a Life is a no-nonsense self-help guide for anyone who has ever been cheated on. Here's advice not based on saving your relationship after infidelity—but saving your sanity. When it comes to cheating, a lot of the attention is focused on cheaters—their unmet needs or their challenges with monogamy. But Tracy Schorn (aka Chump Lady) lampoons such blameshifting and puts the focus squarely on the-cheated-upon (chumps) and their needs. Combining solid advice that champions self-respect, along with hilarious cartoons satirizing the pomposity of cheaters, Leave a Cheater, Gain a Life offers a fresh voice for chumps who want (and need) a new message about infidelity. This book will offer advice on Stupid sh*t cheaters say and how to respond, Rookie mistakes of the recently chumped and how to disarm your fears, Why chumps take the blame and how to protect yourself, and more. Full of snark, sass, and real wisdom about how to bounce back after the gut blow of betrayal, Schorn is the friend who guides you through this nightmare and gives you hope for a better life ahead.

Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Download or read book Content and Copywriting written by Margo Berman and published by John Wiley & Sons. This book was released on 2024-07-31 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.

Download or read book Marley written by John Grogan and published by Harper Collins. This book was released on 2009-02-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This nonfiction book has been faithfully adapted for young readers from the #1 New York Times bestselling memoir Marley & Me by John Grogan! Marley, a lovable Labrador retriever, is always getting himself into trouble. Some may say he is the world's worst dog. But those who know and love Marley understand that nothing can stop his loyalty, exuberance, and passion—not even the Grogans' screen door! How this big, rambunctious dog becomes the heart of the Grogan family is the story of Marley.

Download or read book Kellie s Book written by Cary Gregory and published by Xlibris Corporation. This book was released on 2014-04-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This poetic biography explores the heart and soul of a father who has, without warning, lost his only child. Ranging from joyous and uplifting to heartbreaking rhymes, this book is created from a compelling desire to share the blessings of a wonderful daughter and her all-too-brief period here as a daughter and a mother. Inspiring as she was, she never lost hope of aspiring to and realizing her personal dreams. Many touching memories are shared in these poignant rhymes as elation and turmoil are explored. They lend credence to the positive effect she had on the people she met and, in essence, give a voice to her in immortalizing her existence.

Download or read book TGT written by Randolph Christopher Longstreet and published by Strategic Book Publishing Rights Agency. This book was released on 2016-01-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Phillip Anderson walks in on his eight-year-old son Brandon, who is mimicking ballet dancers on television, Phillip is shocked, and believes that his youngest son is showing gay tendencies. After all, Phillip is a six-foot eight-inch former college football player. Since Brandon also shows remarkable athletic ability, Phillip encourages his youngest son to become an athlete. He immerses Brandon in sports, which Phillip believes will direct his son properly into manhood and away from the path of being a “sissy boy.” Brandon develops into a celebrated high school quarterback, only to then face the realization in his teens that he is gay. TGT handles the subject sensitively and offers an insightful read for parents, young adults, and middle and high school students.

Download or read book A Dog Walks Into a Bar written by Joanne O'Sullivan and published by Sterling Publishing Company. This book was released on 2007 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howl with laughter at dozens of the very best dog jokes ever collected--and made even funnier by the comic color illustrations that enliven every spread. Eleven hilarious sections capture every facet of canine humor: A Dog Walks into a Bar, Wonderdogs & Underdogs, Good Breeding, Dogs Gone Postal, Doggy Haiku; Man’s Best Friend, Cat’s Worst Enemy; Shaggy Dog Stories, Fetching Follies, Doggie Limericks, Puppy Love, and Kibbles & Bits.With its unbeatable subject matter, attractive package, and great price, it makes a terrific gift for all of Fido’s fans.