Download or read book Key Aspects on Consumer Behaviour of Hong Kong Internet Shoppers an Empirical Study written by Douglas Ching Shan Hui and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research undertaken within Hong Kong on the profile of Internet shoppers is piecemeal and incomplete. This empirical study intends to explore into this issue. Similar studies overseas suggest that the profiles of Internet shoppers are moving towards shoppers found in mainstream population. However, this study reveals that in Hong Kong, the dominant Internet shopping group comprises wealthy, educated youth who work in a computer environment. This phenomenon resembles the early stages of what is referred to as the "Internet age" in the United States in the 1990s.
Download or read book Barriers Facing Hong Kong Internet Non Shoppers an Empirical Study written by Douglas Ching Shan Hui and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Past papers on consumer behaviour of Internet non-shoppers in Hong Kong have been lacking. This empirical study by on-line questionnaire is an attempt to understand what the barriers against Internet shopping are? Research overseas suggests that major barriers against Internet shopping are "payment security", "privacy and trust", "shipping cost" and "logistics". This study came to similar conclusions in Hong Kong. Findings of this study on Hong Kong Internet shopping consumer behavior will be benefical to multinational e-commerce operators when planning their move to Asia.
Download or read book How to Facilitate Internet Shopping in Hong Kong an Empirical Study written by Douglas Ching Shan Hui and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Past papers on consumer behaviour of Internet non-shoppers in Hong Kong have been lacking. This empirical study by focus group interview is an attempt to understand what can be done to facilitate local Internet shopping? Inducements for non-shoppers to purchase on-line include "increasing web traffic", "promotion of new mass loyalty", "on-line co-operative program" and "bricks and clicks". This study in Hong Kong indicates that more effort needs to be made to improve "trust", "delivery logistics" and "payment method". Findings of this study on Hong Kong Internet shopping consumer behavior will be benefical to multinational e-commerce operators when planning their move to Asia.
Download or read book Profile of Hong Kong Internet Shoppers an Empirical Study written by Douglas Ching Shan Hui and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research undertaken within Hong Kong on the profile of Internet shoppers is piecemeal and incomplete. This empirical study intends to explore into this issue. Similar studies overseas suggest that the profiles of Internet shoppers are moving towards shoppers found in mainstream population. However, this study reveals that in Hong Kong, the dominant Internet shopping group comprises wealthy, educated youth who work in a computer environment. This phenomenon resembles the early stages of what is referred to as the "Internet age" in the United States in the 1990s. Findings of this study on Hong Kong Internet shopping consumer behavior will be benefical to multinational e-commerce operators when planning their move to Asia.
Download or read book Profile of Hong Kong Internet Non Shopper an Empirical Study written by Douglas Ching Shan Hui and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Past papers on the profile of Internet non-shoppers in Hong Kong have been lacking. This empirical study by on-line questionnaire is an attempt to explore further into this subject area. The focus of this study is on understanding who the Internet non-shoppers in Hong Kong are? The marketing implications of these findings are identified and discussed. Findings of this study on Hong Kong Internet shopping consumer behavior will be benefical to multinational e-commerce operators when planning their move to Asia.
Download or read book Inducement to Purchase Online an Empirical Study in Hong Kong written by Douglas Ching Shan Hui and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research undertaken within Hong Kong concerning consumer response to shopping on the Internet is piecemeal and incomplete. This empirical study intends to explore on why have the consumers chosen to shop products via the Internet. According to recent research conducted in the United States, price and convenience were found to be the two major factors which induce Internet users to shop online. My research into Hong Kong purchasing trends reveals there is no single motivation factor in online shopping behavior. Findings of this study on Hong Kong Internet shopping consumer behavior will be beneficial to multinational e-commerce operators when planning their move to Asia.
Download or read book FACTORS AFFECTING WEB PURCHASE written by Wing-Chiu So and published by Open Dissertation Press. This book was released on 2017-01-27 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Factors Affecting Web-purchase Intentions in Hong Kong" by Wing-chiu, So, 蘇穎昭, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Abstract of thesis entitled Factors Affecting Web-purchase Intentions in Hong Kong submitted by So Wing Chiu for the degree of Master of Philosophy at the University of Hong Kong in December 2002 Web-shopping has been growing rapidly in recent years and there are an increasing number of people using this new shopping media. The difference between consumer behaviour on the Web and behaviour in a physical store offers new challenges to the sales and marketing of products on this relatively new and very competitive Web channel. Research in this area is scarce and there seems to be an urgent need to increase market understanding of Web-shopping behaviour. Considering the fact that consumer behaviour often is culture-dependent, the research findings in the industrialized West are generally not directly applicable to Hong Kong, where the dominant culture is Chinese. It is therefore necessary to conduct studies in Hong Kong itself to determine local differences in Web-shopper behaviour. This research is directed to three aspects of the problem. First, the need to identify the general attitude of our target population towards Web-shopping in Hong Kong; second, the need for an empirical model to establish the relationships between five constructs: past Web experience, past Web-shopping experience, attitude towards Web-shopping, adoption decision, Web-search behaviour and Web-shopping intentions; third, the need to investigate the influences of promotional offers and products categories on Web-shopping intentions. A survey was conducted using mainly students and graduates from the Faculty of Engineering, The University of Hong Kong. Electronic mails were sent to sample of potential respondents, informing them of the purpose of the survey and inviting them to participate. The survey data was collected via a Web-based survey system, specially designed and set up for this purpose. Respondents were able to complete the survey questionnaire on the Web and the results were submitted via the same means. Various statistical tests were used for analyzing the relationships between the variables proposed in this study, and Principal Components Analysis and Structural Equations Modeling were used to test hypotheses and assess model acceptance. The results indicated that Web-shopping intentions were affected directly by Web-search behaviour and Web-shopping adoption decision, and indirectly by Web- shopping attitude, past Web-shopping experiences and past experience with the Web. Web-search behaviour was a stronger factor than adoption decision in terms of influencing Web-shopping intentions. In addition, the presence of promotional offers was found to have a positive effect on Web-shopping intentions, and Web-shopping intentions were different for different product categories. Theoretical and managerial implications are also discussed. E-tailers are urged to put efforts in promoting their e- tailing business and building up good reputations. Equally important is that they need to take care in selecting the right market segment. The primary contribution of this research lies in extending the understanding of Hong Kong Web-shopper behaviour, and in developing an empirical model that attempts to explain the processes leading to Web-shopping intentions among Hong Kong's university educated young and middle aged adults. DOI: 10.5353/th_b2962042 Subjects: World Wide Web Consumer behavior -
Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Download or read book Issues Trends of Information Technology Management in Contemporary Organizations written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2002-01-01 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of information technology continues to grow and expand, it impacts more and more organizations worldwide. The leaders within these organizations are challenged on a continuous basis to develop and implement programs that successfully apply information technology applications. This is a collection of unique perspectives on the issues surrounding IT in organizations and the ways in which these issues are addressed. This valuable book is a compilation of the latest research in the area of IT utilization and management.
Download or read book An Empirical Investigation of Diffusion of Internet Shopping Among Hong Kong Consumers written by Sai Keung Li and published by . This book was released on 2002 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Empirical Study of Predicting Hong Kong Consumers Online Shopping Intentions written by Man-wai Chung and published by . This book was released on 2009 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of the Factors Affecting the Preference of Choice for Local Shoppers Between E Shopping and Shopping Malls in Hong Kong written by Chit-Yu Wong and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of the Factors Affecting the Preference of Choice for Local Shoppers Between E-shopping and Shopping Malls in Hong Kong" by Chit-yu, Wong, 黃婕妤, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: After walking through a decade since the millennium, shopping has been undergoing a remarkable transformation. From the most primitive form of exchanging goods with money on streets to the development of retail outlets and department stores, online shops are rapidly booming as one of the modern shopping preferences nowadays. This paper focuses to investigate the factors affecting shoppers' preference of choice between online shopping and mall shopping. The exploratory study examined 3 groups of shoppers including mall shoppers, online shoppers and cross shoppers to compare and contrast their concerned motives and behaviour as appeared in the two shopping modes. The comparison was based on a theoretical model derived in part from Fishbein and Ajzen.s "Theory of Reasoned Action (1980)"; Cowles, Kieker, and Little "E-tailing Theory (2002)," Tauber (1972)'s Situational I Personal shopping motives model and a comprehensive literature review. The model identified the theoretical factors anticipated to influence the shoppers' groups shopping behaviors. A total of 297 shoppers in 3 shopping malls served as the purposive questionnaire samples. Factors derived from literatures were incorporated into the survey questions to identify the group of shoppers adopting e-shopping, cross shopping and mall shopping and their respective factors affecting their preference of choice. It was reviewed that apart from the various 'consumer', 'marketing' and 'technology' factors affecting e-shoppers, some of the factors were also found influencing the mall shoppers' preferences of choice in a similar way. Likewise, traditional factors motivating people to shop in mall have also infused with new social elements due to the e-era and people's change of lifestyle. In addition, special features and positioning in various malls were also discovered to exert a different impact on shoppers' option. To further enrich the research, face-to-face interview was also conducted with an online store manager and a shopping mall manager to obtain information from the management perspective. In reviewing their perceived reasons as to affect shoppers' preference to e-shopping and mall shopping, on top of the similar factors as suggested in the literatures, they both put much emphasis on the tactical strategies in business operation. Insights were drawn that online stores and shopping malls may not be direct competitors as one may not substitute the other. Recommendations on future business planning in each shopping mode were also made by frequently reviewing shoppers' desire and wants. The paper was concluded by summarizing the findings and to forecast the future shopping trends. Recommendations were also made to online stores and shopping mall operators to cope with shoppers' preferences and maximise their profit. DOI: 10.5353/th_b5334783 Subjects: Shopping malls - China - Hong Kong Consumer behavior - China - Hong Kong Teleshopping - China - Hong Kong
Download or read book E business In The 21st Century Essential Topics And Studies Second Edition written by Jun Xu and published by World Scientific. This book was released on 2021-02-04 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.This unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.The must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge/skills and planning their e-business initiatives.
Download or read book Youth and Consumption written by Kara K. W. CHAN and published by City University of HK Press. This book was released on 2010-07-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press. 香港城市大學出版社出版。
Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Download or read book Shopping Across the Border written by Kin Cheung Kelvin Chan and published by . This book was released on 2002 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
