Download or read book The Kelloggs written by Howard Markel and published by Vintage. This book was released on 2017-08-08 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
Download or read book The Food Babe Way written by Vani Hari and published by Little, Brown. This book was released on 2015-02-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eliminate toxins from your diet and transform the way you feel in just 21 days with this national bestseller full of shopping lists, meal plans, and mouth-watering recipes. Did you know that your fast food fries contain a chemical used in Silly Putty? Or that a juicy peach sprayed heavily with pesticides could be triggering your body to store fat? When we go to the supermarket, we trust that all our groceries are safe to eat. But much of what we're putting into our bodies is either tainted with chemicals or processed in a way that makes us gain weight, feel sick, and age before our time. Luckily, Vani Hari -- aka the Food Babe -- has got your back. A food activist who has courageously put the heat on big food companies to disclose ingredients and remove toxic additives from their products, Hari has made it her life's mission to educate the world about how to live a clean, organic, healthy lifestyle in an overprocessed, contaminated-food world, and how to look and feel fabulous while doing it. In The Food Babe Way, Hari invites you to follow an easy and accessible plan that will transform the way you feel in three weeks. Learn how to: Remove unnatural chemicals from your diet Rid your body of toxins Lose weight without counting calories Restore your natural glow Including anecdotes of her own transformation along with easy-to-follow shopping lists, meal plans, and tantalizing recipes, The Food Babe Way will empower you to change your food, change your body, and change the world.
Download or read book Kellogg Family Breakfast Cereal Pioneers written by Joanne Mattern and published by ABDO. This book was released on 2015-01-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this title, unwrap the lives of talented Kellogg's cereal pioneer, Dr. John Harvey Kellogg and W.K. Kellogg! Readers will enjoy getting the scoop on these Food Dudes, beginning with their childhood in Battle Creek, Michigan. Students can follow their success story from John's education at Bellevue Hospital Medical College and W.K.'s career as a broom salesman to their work together at the Battle Creek Sanitarium that led to the first flaked cereal business, the Sanitas Food Company. John and W.K.'s family and retirement years are also highlighted. Engaging text familiarizes readers with topics of interest including Charles W. Post's corporate espionage and the W.K. Kellogg Foundation. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Download or read book Kellogg s written by Sara Green and published by Bellwether Media. This book was released on 2015-01-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the largest food companies in America. Learn about the transformation and read up on some of the worldÕs favorite breakfast cereals in this title for inquiring minds.
Download or read book The Propaganda for Reform in Proprietary Medicines written by Council on Pharmacy and Chemistry (American Medical Association) and published by . This book was released on 1922 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The propaganda for reform in proprietary medicines written by American medical association. Council on pharmacy and chemistry and published by . This book was released on 1922 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Michigan Reports written by Michigan. Supreme Court and published by . This book was released on 1921 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reports of Cases Argued and Determined in the Supreme Court of the State of Michigan written by Michigan. Supreme Court and published by . This book was released on 1921 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trade Dress and Design Law written by Graeme B. Dinwoodie and published by Aspen Publishing. This book was released on 2024-03-12 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: A student-friendly text offering an integrated treatment of the different forms of intellectual property protection available for trade dress and designs. Featuring succinct yet in-depth exploration of the protection of trade dress and designs under the laws of trademark and unfair competition, design patent, copyright, and sui generis protection regimes. This book can be used as the main text in an advanced course devoted to trade dress and designs, or may be used as a supplemental text for a variety of intellectual property courses. A substantial chapter on European design laws is also included. New to the 2nd Edition: Substantially updated and rewritten chapters on design patent law reflecting major recent developments Trade dress chapters that reflect recent doctrinal refinements and the application of core Supreme Court decisions such as Wal-Mart and TraFix Revised treatment of copyright protection for designs of useful articles in the wake of the Supreme Court’s Star Athletica decision Enhanced coverage of European design protection Professors and students will benefit from: Analysis and comparison of the protection of trade dress and designs under numerous intellectual property regimes. A detailed exploration of the protection of trade dress and designs under trademark and unfair competition laws. Thorough treatment of design patent law, an area that is neglected in most student texts on intellectual property. Exploration of the application of copyright protection to pictorial, graphic, and sculptural works, architectural works, and works of visual art, among others. Coverage of sui generis design protection regimes.
Download or read book History of Seventh day Adventist Work with Soyfoods Vegetarianism Meat Alternatives Wheat Gluten Dietary Fiber and Peanut Butter 1863 2013 written by William Shurtleff and published by Soyinfo Center. This book was released on 2014-01-06 with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive book on this subject ever published. With 3,638 references,
Download or read book Plunkett s Food Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-03 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to the food industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Includes one page profiles of food industry firms, which provides data such as addresses, phone numbers, and executive names.
Download or read book American Miller written by and published by . This book was released on 1921 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food in America 3 volumes written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2017-02-16 with total page 1085 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume work examines all facets of the modern U.S. food system, including the nation's most important food and agriculture laws, the political forces that shape modern food policy, and the food production trends that are directly impacting the lives of every American family. Americans are constantly besieged by conflicting messages about food, the environment, and health and nutrition. Are foods with genetically modified ingredients safe? Should we choose locally grown food? Is organic food better than conventional food? Are concentrated animal feed operations destroying the environment? Should food corporations target young children with their advertising and promotional campaigns? This comprehensive three-volume set addresses all of these questions and many more, probing the problems created by the industrial food system, examining conflicting opinions on these complex food controversies, and highlighting the importance of food in our lives and the decisions we make each time we eat. The coverage of each of the many controversial food issues in the set offers perspectives from different sides to encourage readers to examine various viewpoints and make up their own minds. The first volume, Food and the Environment, addresses timely issues such as climate change, food waste, pesticides, and sustainable foods. Volume two, entitled Food and Health and Nutrition, addresses subjects like antibiotics, food labeling, and the effects of salt and sugar on our health. The third volume, Food and the Economy, tackles topics such as food advertising and marketing, food corporations, genetically modified foods, globalization, and megagrocery chains. Each volume contains several dozen primary documents that include firsthand accounts written by promoters and advertisers, journalists, politicians and government officials, and supporters and critics of various views related to food and beverages, representing speeches, advertisements, articles, books, portions of major laws, and government documents, to name a few. These documents provide readers additional resources from which to form informed opinions on food issues.
Download or read book John Harvey Kellogg M D written by Richard W. Schwarz and published by Review and Herald Pub Assoc. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: He seemed bigger than life, but in the end John Harvey Kellogg fell victim to his personality weaknesses. In this engrossing biography, Richard Schwarz probes Kellogg`s fascinating, complicated, and controversial life. Marked by successes and failures, strengths and weaknesses, his story is one you will not soon forget.
Download or read book History of Roasted Whole Soy Flour Kinako Soy Coffee Coffee Alternatives Problems with Coffee and Soy Chocolate 1540 2012 written by William Shurtleff and published by Soyinfo Center. This book was released on 2012-11 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink written by and published by . This book was released on 1921 with total page 2428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
