Download or read book The Kelloggs written by Howard Markel and published by Vintage. This book was released on 2017-08-08 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.

Download or read book Fewer Bigger Bolder written by Sanjay Khosla and published by Penguin. This book was released on 2014-07-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: “When it comes to growing revenues, not all dollars are equal.” In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustainable and profitable growth. And in many of these companies — large or small, from America to Europe to Asia — every quarter became a mad dash to find yet another short-term revenue boost. There had to be a better way — an alternative to the scramble for mindless expansion. The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. The authors prove that given the right incentives, managers using this program can produce astonishing results in amazingly short time frames. That’s exactly what Khosla accomplished as President of Kraft’s developing markets, which enjoyed eye-popping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50%. Sawhney, a professor at Northwestern’s Kellogg School of Management, discovered a similar formula for stellar results when advising a portfolio of businesses, from Fortune 500 giants to technology start-ups. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (“Focus7”) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Fewer, Bigger, Bolder crosses the usual boundaries of strategy, execution, people and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people. By challenging the conventional wisdom about growth, Fewer, Bigger, Bolder is likely to ignite a vigorous debate throughout the business community. It’s a game-changing book that couldn’t be more timely. Or more needed.

Download or read book War by Other Means written by Keith Kellogg and published by Simon and Schuster. This book was released on 2021-10-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: General Keith Kellogg saw it all. The only national security advisor to work side by side with both President Trump and Vice President Pence, he was their confidant as they made their most momentous decisions. No one knows better than he that the hysterical accusations of the administration’s partisan detractors were unconnected to reality. Demolishing baseless caricatures of Donald Trump, General Kellogg provides one of the few reliable accounts of the administration from the earliest days of the 2016 campaign to the end of the president’s term. Kellogg reveals: How Trump’s “America First” policies strengthened the nation after Obama’s eight-year apology tour Why the president’s tough approach to China worked—and why future administrations must continue to take the China threat seriously How withdrawal from the Iran nuclear deal and the strike on General Soleimani slowed the spread of radical Islamist terror Why Democrats’ appeasement policies are courting disaster for America and the world The radicals attacking President Trump’s legacy are sacrificing sound policy to politics. Kellogg’s account is an urgently needed reminder that politics is “war by other means.” Our enemies never forget that, and Americans forget it to their peril.

Download or read book Brilliant written by Marne Davis Kellogg and published by Macmillan. This book was released on 2003-05-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: An elegant suspense novel set in the art world.

Download or read book Johnny Appleseed written by Steven Kellogg and published by Harper Collins. This book was released on 1988-08-22 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The larger-than-life story of a true American hero -- John Chapman, better known as Johnny Appleseed. Kellogg "is ideal as interpreter of this fascinating man....[His] color has never been so rich and luxuriant....An affectionate portrayal, enthusiastically accomplished." -- Booklist.

Download or read book Challenging Operations written by Katherine C. Kellogg and published by University of Chicago Press. This book was released on 2011-07-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2003, in the face of errors and accidents caused by medical and surgical trainees, the American Council of Graduate Medical Education mandated a reduction in resident work hours to eighty per week. Over the course of two and a half years spent observing residents and staff surgeons trying to implement this new regulation, Katherine C. Kellogg discovered that resistance to it was both strong and successful—in fact, two of the three hospitals she studied failed to make the change. Challenging Operations takes up the apparent paradox of medical professionals resisting reforms designed to help them and their patients. Through vivid anecdotes, interviews, and incisive observation and analysis, Kellogg shows the complex ways that institutional reforms spark resistance when they challenge long-standing beliefs, roles, and systems of authority. At a time when numerous policies have been enacted to address the nation’s soaring medical costs, uneven access to care, and shortage of primary-care physicians, Challenging Operations sheds new light on the difficulty of implementing reforms and offers concrete recommendations for effectively meeting that challenge.

Download or read book Kellogg Family Breakfast Cereal Pioneers written by Joanne Mattern and published by ABDO. This book was released on 2015-01-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this title, unwrap the lives of talented Kellogg's cereal pioneer, Dr. John Harvey Kellogg and W.K. Kellogg! Readers will enjoy getting the scoop on these Food Dudes, beginning with their childhood in Battle Creek, Michigan. Students can follow their success story from John's education at Bellevue Hospital Medical College and W.K.'s career as a broom salesman to their work together at the Battle Creek Sanitarium that led to the first flaked cereal business, the Sanitas Food Company. John and W.K.'s family and retirement years are also highlighted. Engaging text familiarizes readers with topics of interest including Charles W. Post's corporate espionage and the W.K. Kellogg Foundation. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Download or read book Dr John Harvey Kellogg and the Religion of Biologic Living written by Brian C. Wilson and published by Indiana University Press. This book was released on 2014-09-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of the physician and health guru, examining his views on science and medicine as he evolved religiously. Purveyors of spiritualized medicine have been legion in American religious history, but few have achieved the superstar status of Dr. John Harvey Kellogg and his Battle Creek Sanitarium. In its heyday, the “San” was a combination spa and Mayo Clinic. Founded in 1866 under the auspices of the Seventh-day Adventist Church and presided over by the charismatic Dr. Kellogg, it catered to many well-heeled health seekers including Henry Ford, John D. Rockefeller, and Presidents Taft and Harding. It also supported a hospital, research facilities, a medical school, a nursing school, several health food companies, and a publishing house dedicated to producing materials on health and wellness. Rather than focusing on Kellogg as the eccentric creator of corn flakes or a megalomaniacal quack, Brian C. Wilson takes his role as a physician and a theological innovator seriously and places his religion of “Biologic Living” in an on-going tradition of sacred health and wellness. With the fascinating and unlikely story of the “San” as a backdrop, Wilson traces the development of this theology of physiology from its roots in antebellum health reform and Seventh-day Adventism to its ultimate accommodation of genetics and eugenics in the Progressive Era. “A well-researched biography that seeks to restore the reputation of the doctor satirized in T. C. Boyle’s novel The Road to Wellville and in the film of the same name. Wilson has done much more than provide a sympathetic biography of the man who headed the once-famous Battle Creek Sanitarium. . . . There’s much here to interest both adherents to and skeptics of today’s alternative and holistic medicines, as well as fans of American history, especially the history of religions.” —Kirkus Reviews “While he may look like a certain Kentucky Fried Colonel, Kellogg was an early advocate of a vegan diet and the intriguing figure behind the famous Battle Creek Sanitarium that paved the way for many contemporary ideas of holistic health and wellness. . . . Wilson’s lively and accessible writing introduces readers to spiritualism, millennialism, the temperance and social purity movements, Swedenborgians, and Mormons. . . . [A] thought-provoking portrait of a charismatic, intelligent medical doctor who never stopped absorbing new information and honing his theories, even when he was faced with disfellowship from his church and ostracism by friends and colleagues.” —ForeWord Reviews “Wilson does an admirable job of portraying how the doctor’s beliefs shifted and adapted over time. . . . Readers with a keen interest in religious history, particularly as it relates to health care, will enjoy this biography the most.” —Library Journal

Download or read book Kellogg on Branding in a Hyper Connected World written by and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

Download or read book Pecos Bill written by Steven Kellogg and published by Harper Collins. This book was released on 1992-09-18 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The anecdotes associated with Texas's fabled cowboy hero burst from the pages in rapid succession, Kellogg's robust illustrations enlarging and enriching the energetic text."--School Library Journal. "A read-aloud treat....One of Kellogg's best."--Booklist.

Download or read book Counseling Tips for Nutrition Therapists written by Molly Kellogg and published by . This book was released on 2009 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Snowflakes Fall written by Patricia Maclachlan and published by Random House Studio. This book was released on 2013-10-29 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Snowflakes Fall, Newbery Medalist Patricia MacLachlan and award-winning artist Steven Kellogg portray life’s natural cycle: its beauty, its joy, and its sorrow. Together, the words and pictures offer the promise of renewal that can be found in our lives—snowflakes fall, and return again as raindrops so that flowers can grow. MacLachlan and Kellogg, who are longtime friends, were moved to collaborate on a message of hope for children and their families following the tragic events in Sandy Hook, Connecticut, on December 14, 2012. Kellogg lived in Sandy Hook for thirty-five years—he raised his family there and was an active member of the community. With Snowflakes Fall, they have created a truly inspiring picture book that is both a celebration of life and a tribute to the qualities that make each individual unique. In honor of the community of Sandy Hook and Newtown, Random House, the publisher of Snowflakes Fall, has made a donation to the Sandy Hook School Support Fund. Random House is also donating 25,000 new books to the national literacy organization First Book in the community’s honor and in support of children everywhere.

Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Download or read book Transformational Chairwork written by Scott Kellogg and published by Rowman & Littlefield. This book was released on 2014-12-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformational Chairwork: Using Psychotherapeutic Dialogues in Clinical Practice is an exposition of the art and science of Chairwork. It is also a practical handbook for using the Chairwork method effectively with a wide range of clinical problems. Originally created by Dr. Jacob Moreno in the 1950s and then further developed by Dr. Fritz Perls in the 1960s, Chairwork has been embraced and re-envisioned by therapists from cognitive, behavioral, existential, Jungian, experiential, psychodynamic, and integrative perspectives. Transformational Chairwork builds on this rich and creative legacy and provides a model that is both integrative and trans-theoretical. The book familiarizes clinicians with essential dialogue strategies and empowers them to create therapeutic encounters and re-enactments. Chairwork interventions can be broadly organized along the lines of external and internal dialogues. The external dialogues can be used to help patients work though grief and loss, heal from interpersonal abuse and trauma, manage difficult relationships, and develop and strengthen their assertive voice. The internal dialogues in turn focus on resolving inner conflicts, combatting the negative impact of the inner critic and the experience of self-hatred, working with dreams and nightmares, and expanding the self through polarity work. Using both internal and external strategies, this book explores how Chairwork dialogues can be a powerful intervention when working with addictions, social oppression, medical issues, and psychosis. This is done through the use of compelling clinical examples and scripts that can be read, studied, and enacted. Chairwork’s central emphasis is helping patients express each of their voices as distinctly and as forcefully as possible. The book concludes with a review of the deepening technique—the strategies that therapists can use to help facilitate clarity and existential ownership.

Download or read book Glimmer written by Marjorie B Kellogg and published by Penguin. This book was released on 2021-10-19 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's 2110, the Earth's glaciers have melted, and there's no climate fix in sight. As refugees stream inland from the inundated coasts, social structures and national economies are stressed to the point of fracture. Food production falters. Pandemics rage. Rising sea level and devastating superstorms have flooded much of Manhattan and wrecked its infrastructure. Its residents have mostly fled, but a few die-hards have bet their survival on the hope that digging in and staying local is a safer strategy. In a lawless city, where the well-armed rich have appropriated the high ground, can an ex-priest find a middle road between non-violence and all-out war? The lives of his downtown band of leftovers will depend on it. Sheltering among them, a young girl named Glimmer struggles to regain a past lost to trauma. As her memory returns, she finds she must choose who and how to be, and who and what to believe in, even if it means giving up a love she has only recently found herself able to embrace.

Download or read book Kellogg on Advertising and Media written by Bobby J. Calder and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

Download or read book Pinkerton Behave written by Steven Kellogg and published by Penguin. This book was released on 2019-02-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pinkerton doesn't understand his owner’s commands. When told to come, he jumps out the window. When asked to fetch, he destroys the slippers instead. Pinkerton’s desperate owners take him to obedience school, but he flunks out in record time. Then one night a burglar breaks into their house, and Pinkerton is able to put his bad habits to good use. This silly charmer of a story was included on the Booklist and Horn Book best of the year lists and inspired four sequels about the impossibly clueless but irresistibly sweet Pinkerton. Now, in honor of its 35th anniversary, Steven Kellogg has updated the art and text (most notably removing the gun that appeared in the original edition), and has written an introductory note about the book’s history.