Download or read book Idea Industry written by and published by . This book was released on with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Download or read book Truth Lies and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Download or read book Selling to Major Accounts written by Terry R. Bacon and published by AMACOM Div American Mgmt Assn. This book was released on 1999 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Fact Sheet This valuable book demonstrates with powerful tools, processes, & successful techniques how to build strong relationships with key customers.
Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Keep Calm and Call the Dean of Students written by Art Munin and published by Taylor & Francis. This book was released on 2023-07-03 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of Dean of Students is pivotal: in students’ lives; for their institutions as a conduit to senior administration about issues of concern to students; as a figure who can coordinate disparate campus constituencies -- from academic affairs and athletics to campus safety and relationships with parents and alums; and as a crisis manager.What preparation, skills, dispositions, and knowledge do DOSs need to be effective in their role; and, indeed, what areas and range of activities generally fall under their responsibility?Through chapters by experienced DOSs – from early career to veterans and in between – this book provides vivid first-hand accounts of what’s involved in managing the multiple roles of the deanship, its immense personal rewards, the positive impact that practitioners can make in the lives of students, and on campus policy and environment, without glossing over the demands on time and the concomitant stresses. The contributors describe the paths they followed to take on the role, and what they do to keep current.Each chapter offers a wealth of anecdotes that provide an insider’s feel for the daily life of the DOS, and how incumbents have found ways to integrate family and personal needs with the discharging of their often demanding responsibilities. The contributing authors offer valuable advice on setting priorities and dealing with issues as varied as setting budgets, creating an effective team, delegation, and addressing student conduct issues. They offer guidance on developing allies across campus, keeping up to date with trends and legislation, and building a network of mentors and advisors through professional associations and connection with their peers at institutions around the country. The book concludes with some perspectives about the meaning and purpose of the dean of students role in our current era and as we look to the future of higher education.The dean of students is a challenging role because it is often the one administrator thrust onto the frontlines to meet students not only at their best, but also at their worst. This person is an advocate and educator, disciplinarian and friend, confidant and counselor, and advisor and parent all rolled into one. Keep Calm and Call the Dean of Students offers a unique window into this challenging and rewarding position that will appeal to sitting deans; to those seeking this role; and to senior leaders in higher education seeking to appoint a DOS and/or organize a dean of students portfolio of responsibilities.
Download or read book Key Account Management written by Diana Woodburn and published by John Wiley & Sons. This book was released on 2012-11-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling." Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Based on the hugely influential KEY CUSTOMERS it looks at: Why has account management become so critical to commercial success? What are the key challenges and how do successful companies respond? What part does key account management play in strategic planning? How do companies build profitable relationships with their customers? How does key account management actually work? What does a successful key account manager look like and what skills does he/she need? How should key account managers be evaluated and rewarded? How do companies achieve key account management? By addressing these key questions Woodburn and McDonald provide tools and processes for success honed by tough consultancy projects with the boards of some of the world's leading companies. The book stresses the elements that really matter - from developing a customer categorization system that really works and analyzing the needs of key accounts; to understanding the new skills required by key account managers and ensuring that key account plans are implemented. The 'real world' approach is backed by tested principles and the latest research from the renowned Cranfield School of Management. Key Account Management comes from authors who have taught leading companies how to approach their most powerful and demanding customers and still make money. It is essential reading for all senior management with strategic responsibility, for key or strategic account directors, and for marketing and sales executives. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student as well as business-to-business company directors and key account managers.
Download or read book Marketing Management written by Victor P. Buell and published by McGraw-Hill Companies. This book was released on 1984 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Stress Principles and Strategies for Health and Well Being written by Brian Luke Seaward and published by Jones & Bartlett Publishers. This book was released on 2011-07-22 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Stress, Seventh Edition, provides a comprehensive approach to stress management honoring the integration, balance, and harmony of mind, body, spirit, and emotions. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of mind-body-spirit unity. Referred to as the “authority on stress management” by students and professionals, this book gives students the tools needed to identify and manage stress while teaching them how to strive for health and balance.
Download or read book Leadership and Strategic Management in Education written by Tony Bush and published by SAGE. This book was released on 2000-05-31 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is one of very few texts to give recognition to the difficulties in large institutions and to give practical advice about the degree to which collegiality can be built into strategic planning. The authors provide an overview of all aspects of leadership within education, giving ample references within each section for more detailed study′ - Mentoring and Tutoring `The book would constitute a good starting-point for anyone wishing to understand contemporary developments in educational management′ - Educational Research Leadership and strategic management are both issues of central importance in raising achievement in schools and colleges and thus are at the heart of the educational debate today. This book is concerned with such major issues as: the nature of strategic management in education; the importance of vision, and mission; styles of leadership; models of educational management; and the purposes of strategic management, which here are equated with the effectiveness and improvement of the institution. It will be invaluable for students of educational management, such as those following masters degrees. It is also directly relevant to teachers and lecturers and schools of all phases and in further education colleges, particularly those who have, or aspire to, management responsibilities. The textbook is designed to be used either to accompany a taught course, or for self-study via distance-learning, thus practical and reflective activities are included.
Download or read book Strategic Service Management written by Bettie M.J. Goud and published by Routledge. This book was released on 2019-11-22 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational. This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries. This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.
Download or read book Right Away All at Once written by Greg Brenneman and published by Rosetta Books. This book was released on 2016-02-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once.
Download or read book Managing Stress Principles and Strategies for Health and Well Being BOOK ALONE written by Brian Seaward and published by Jones & Bartlett Publishers. This book was released on 2009 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Referred to as the “authority on stress management” by students and professionals, Managing Stress, Sixth Edition, contains the most comprehensive approach honoring the integration, balance and harmony of mind, body, spirit and emotions. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of mind-body-spirit unity. Every NEW text includes a Relaxation CD and a note-taking guide at no additional cost to your students!
Download or read book Ambient Media written by Paul Roquet and published by U of Minnesota Press. This book was released on 2016-02-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambient Media examines music, video art, film, and literature as tools of atmospheric design in contemporary Japan, and what it means to use media as a resource for personal mood regulation. Paul Roquet traces the emergence of ambient styles from the environmental music and Erik Satie boom of the 1960s and 1970s to the more recent therapeutic emphasis on healing and relaxation. Focusing on how an atmosphere works to reshape those dwelling within it, Roquet shows how ambient aesthetics can provide affordances for reflective drift, rhythmic attunement, embodied security, and urban coexistence. Musicians, video artists, filmmakers, and novelists in Japan have expanded on Brian Eno’s notion of the ambient as a style generating “calm, and a space to think,” exploring what it means to cultivate an ambivalent tranquility set against the uncertain horizons of an ever-shifting social landscape. Offering a new way of understanding the emphasis on “reading the air” in Japanese culture, Ambient Media documents both the adaptive and the alarming sides of the increasing deployment of mediated moods. Arguing against critiques of mood regulation that see it primarily as a form of social pacification, Roquet makes a case for understanding ambient media as a neoliberal response to older modes of collective attunement—one that enables the indirect shaping of social behavior while also allowing individuals to feel like they are the ones ultimately in control.
Download or read book Project Management QuickStart Guide written by Chris Croft and published by ClydeBank Media LLC . This book was released on 2022-05-31 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO LEARNING PROJECT MANAGEMENT – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF PROJECT MANAGEMENT TOOLS! Project management is how things in the world get done. Whether you’re launching a rocket or planning a birthday party, project management skills are critical for ensuring that everything goes off without a hitch. Now more than ever, organizations are looking for flexible, profitable, and efficient ways to achieve their goals, and effective project management is the answer. Not only is it an in-demand skill in nearly every industry, but it’s also one of the most transferable skills you can acquire. In Project Management QuickStart Guide, author, speaker, trainer, and project management expert Chris Croft draws on his 30+ years of experience to deliver a comprehensive guide for would-be project managers, experienced project planners, and everyone in between. As one of the UK’s leading business, project management, and leadership trainers Chris knows how break down the sometimes-complex world of project management into actionable and easy-to-digest concepts. Insights from his dozens of courses that have reached over ten million students across the globe can be found within Project Management QuickStart Guide. It doesn’t matter if you are a reluctant project manager hesitant to step into the role, a manager with a new set of responsibilities, or a business owner looking to grow your business—you can learn and implement world-class project management skills to achieve your goals! Project Management QuickStart Guide is Perfect for: - Entrepreneurs, managers, or business owners who want a systematized way to achieve their business goals on time and under budget - New or experienced project managers who want to hone their craft with expert guidance - Jobseekers looking to supercharge their resumes and increase their value in the labor marketplace - Students preparing for a career in the business world - Anyone who wants to break down complex projects into manageable tasks, better manage resources, and maximize their time management skills! Project Management QuickStart Guide Explains: - How to use modern project management principles to tackle any project, no matter its level of complexity - How savvy project managers set themselves up for success from the very beginning to stay organized and stay on track - How to use deceptively simple project management tools and methods to lead your team and crush your goals - all while keeping spending in check - How to use careful planning and project management best practices to spot and minimize risks while avoiding the common pitfalls that sink projects You Will Learn: - Planning From the Very Beginning – Start, plan, and execute projects of varying complexity - How Projects Work – How to keep projects on track to deliver on time and under budget - Using Project Management Tools – How to use tools like Gantt charts (without special software) - How to Minimize Project Risks – How to spot and eliminate risks or change course as needed - Project Management Fundamentals – Managing resources, leading a team, mistakes to avoid, and more *LIFETIME ACCESS TO FREE PROJECT MANAGEMENT DIGITAL ASSETS!* Project Management QuickStart Guide comes with free lifetime access to a comprehensive library of tools and templates to help you on your project management path.
Download or read book Managing Stress written by Brian Seaward and published by Jones & Bartlett Publishers. This book was released on 2011-07-22 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Stress, Seventh Edition, provides a comprehensive approach to stress management honoring the integration, balance, and harmony of mind, body, spirit, and emotions. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of mind-body-spirit unity. Referred to as the “authority on stress management” by students and professionals, this book gives students the tools needed to identify and manage stress while teaching them how to strive for health and balance.
