Download or read book Print Journalism written by Richard Keeble and published by Routledge. This book was released on 2005-11-23 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.
Download or read book Out of Print written by George Brock and published by Kogan Page Publishers. This book was released on 2013-09-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to change to fully exploit developing opportunities. In Out of Print George Brock guides readers through the history, present state and future of journalism, highlighting how and why journalism needs to be rethought on a global scale and remade to meet the demands and opportunities of new conditions. He provides a unique examination of every key issue, from the phone-hacking scandal and Leveson Inquiry to the impact of social media on news and expectations. He presents an incisive, authoritative analysis of the role and influence of journalism in the digital age. Online supporting resources for this book include downloadable lecture slides.
Download or read book Print Journalism written by Richard Keeble and published by Routledge. This book was released on 2005-11-23 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Download or read book Journalism for All Writing Across Platforms written by Terry Nelson and published by . This book was released on 2017-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students of media need to be trained to tell the truth, to make sound, ethical judgments in the reporting and analysis of news, and to present stories that are fair and balanced. That's what Journalism for All is for. It is a beginning guide to a credible and incredible career.
Download or read book Convergent Journalism An Introduction written by Vincent F. Filak and published by CRC Press. This book was released on 2014-10-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today’s converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it’s the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, audience engagement. After establishing these journalism basics, the book goes into great detail on how to tailor a story to meet the needs of various media. Vincent F. Filak has brought this second edition completely up to date through: A thorough reorganization of the chapters, which provides a newer, more practical approach focused on "how to do convergent journalism," rather than simply observing the current state of converged media. A number of new pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more. Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media. A companion website with links to additional examples of quality text, images and multimedia for students, as well as an instructor site with a test bank, suggested exercises and discussion questions.
Download or read book Journalistic Role Performance written by Claudia Mellado and published by Routledge. This book was released on 2016-11-03 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume lays out the theoretical and methodological framework to introduce the concept of journalistic role performance, defined as the outcome of concrete newsroom decisions and the style of news reporting when considering different constraints that influence the news product. By connecting role conception to role performance, this book addresses how journalistic ideals manifest in practice. The authors of this book analyze the disconnection between journalists’ understanding of their role and their actual professional performance in a period of high uncertainty and excitement about the future of journalism due the changes the Internet and new technologies have brought to the profession.
Download or read book Journalism in the Digital Age written by John Herbert and published by CRC Press. This book was released on 1999-11-03 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. The book is written from an international perspective - with examples from around the world in recognition of the global marketplace for today's media. This is an essential text for students on journalism courses and professionals looking for a reference that covers the skill, technology and knowledge required for a digital and converged media age. The book's essence lies in the way essential theories such as ethics and law, are woven into practical newsgathering and reporting techniques, as well as advice on management skills for journalists, providing the wide intellectual foundation which gives credibility to reporting.
Download or read book Journalism from Print to Platform written by Robert Hassan and published by Taylor & Francis. This book was released on 2024-05-08 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a synthesis of philosophical anthropology and media theory, this book examines the human relationship with technology, progressing from analogue to digital, to give a new perspective on journalism in the digital age. Journalism from Print to Platform takes a fresh look at the relationship between journalism as a craft shaped by its tools and considers anew the tools themselves. This book demonstrates that, with the emergence of digitality, what analogue print culture made possible and seemingly “natural” has now become unworkable. Digital logic constitutes a wholly different category of technology with a framework that makes fidelity in one-to-one exchange of analogue-to-digital in communication problematic. In short, the technology-based forms and practices that journalism developed as a fourth estate/public sphere enabler are, like us, irreducibly analog. Whilst we have mostly assumed that these would either adapt to or carry over with the shift to digitality, this book challenges that assumption and considers the important consequences of that realisation for the practice of journalism today. This challenging study is an insightful resource for students and scholars in journalism, media and technology studies.
Download or read book How Journalists Use Twitter written by Alecia Swasy and published by Lexington Books. This book was released on 2016-08-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories—diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.
Download or read book Journalism Basics written by Megan Horst and published by Createspace Independent Publishing Platform. This book was released on 2017-08-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what it takes to be a journalist -- from a news reporter or editorialist to a feature writer. Students will learn how to communicate current events to a wide audience. While creating their own newspaper, they will learn the basics of journalism such as conducting interviews, applying Associated Press Style, and using the inverted pyramid. Journalism Basics will equip students to investigate stories and reach the world through the written word. Recommended for grades 7-12
Download or read book Print News and Raise Hell written by Kenneth Joel Zogry and published by UNC Press Books. This book was released on 2018-02-01 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 125 years, the Daily Tar Heel has chronicled life at the University of North Carolina at Chapel Hill and at times pushed and prodded the university community on issues of local, state, and national significance. Thousands of students have served on its staff, many of whom have gone on to prominent careers in journalism and other influential fields. Print News and Raise Hell engagingly narrates the story of the newspaper's development and the contributions of many of the people associated with it. Kenneth Joel Zogry shows how the paper has wrestled over the years with challenges to academic freedom, freedom of speech, and freedom of the press, while confronting issues such as the evolution of race, gender, and sexual equality on campus and long-standing concerns about the role of major athletics at an institution of higher learning. The story of the paper, the social media platform of its day, uncovers many dramatic but perhaps forgotten events at UNC since the late nineteenth century, and along with many photographs and cartoons not published for decades, opens a fascinating window into Tar Heel history. Examining how the campus and the paper have dealt with many challenging issues for more than a century, Zogry reveals the ways in which the history of the Daily Tar Heel is deeply intertwined with the past and present of the nation's oldest public university.
Download or read book Power Performance written by Tony Silvia and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
Download or read book Convergent Journalism An Introduction written by Vincent F. Filak and published by Routledge. This book was released on 2019-12-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergent Journalism: An Introduction is the pioneering textbook on practicing journalism in the 21st century, now in its third edition, offering chapters by industry experts covering key components for today’s convergenced media landscape. Each chapter of this book is written by an expert in the field, offering practical and key skills for the different aspects that make up the practice of journalism today. This new edition, written from the ground up, shifts the discussion toward a model of responsible and audience-centric journalism and demonstrates the ways journalists can use new media tools as both senders and receivers. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, and audience engagement. This book offers readers: • A number of pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more • Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media • Individual chapters written by subject experts, giving readers the necessary know-how for converged media by proven leaders in the field Students looking for the practical skills and ethical background necessary for producing journalism in the contemporary media landscape will find this book an invaluable resource. It is perfect for students in courses such as Convergent Journalism, Digital Media, Online Journalism, and Multimedia Journalism.
Download or read book The Heart of a Morning Paper Beats Online written by Pit Gottschalk and published by Lulu.com. This book was released on 2011-02 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: If online journalism becomes an integral part of the daily routine of the editorial staff within five years, then, in order to be fit for the future, it will only be consequent to set the degree of integration now and to adjust the editorial workflow of each morning paper to its online capacity. This book of Pit Gottschalk helps understand the necessity of online integration in Journalism, assess the status quo, and implement the right steps within the organization based on a broad research. Structure, culture, people, and tasks - all the aspects of a modern organization of content workflow are to considered. Pit Gottschalk creates a measurement system to check the own newsroom.
Download or read book News in a Digital Age written by Kavanagh and published by Rand Corporation. This book was released on 2019-05-14 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents a quantitative assessment of how the presentation of news has changed over the past 30 years and how it varies across platforms. Over time, and as society moved from “old” to “new” media, news content has generally shifted from more-objective event- and context-based reporting to reporting that is more subjective, relies more heavily on argumentation and advocacy, and includes more emotional appeals.
Download or read book Broadcast News Writing Reporting and Producing written by Frank Barnas and published by CRC Press. This book was released on 2013-10-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jargon buster: convergent journalism: ?Media convergence is the most significant development in the news industry in the last century. The ability to interchange text, audio, and visual communication over the Internet has fundamentally transformed the way news organizations operate. Convergence has enabled media companies to gather, disseminate, and share information over a variety of platforms. Throughout the history of journalism, it has been common for journalists to study one medium, such as traditional print or broadcast, and to anticipate a career working only in their chosen field. However, the 21st century journalist has fluidity to write and deliver news content in a variety of formats. (source: http://www.convergencejournalism.com/) Broadcast News Writing, Reporting, and Producing presents a solid foundation for any student learning how to become a broadcast journalist ? in today's world of convergent journalism, it is more important than ever that broadcast textbooks cover the most current trends in media. Convergent journalism (the coverage of news across multiple delivery platforms such as the internet, television, podcasts, ipods, blogs, etc) is here to stay ? broadcast journalism continues to morph as newer and more advanced content platforms are hatched and developed, and broadcast journalists must understand how to write, report, and produce for multiple platforms simultaneously. Just one crucial fact remains: students will need training on how to perform successfully in a world in which current events aren't just shown on the ten o'clock evening news. Broadcast News Writing, Reporting, and Producing will be completely overhauled to reflect the trends of convergent journalism on every page. New co-author Frank Barnas brings a multi-faceted perspective of writing, reporting, and producing that allows for multi-platform delivery systems, and shows students with real-world examples the functions and practices of today's media. The new edition will be rewritten and restructured to accommodate common 16-week course modules, and will be divided into four major sections of the news: gathering, writing, reporting, and producing. Sidebars featuring how examples used in the text relate to convergence in journalism help students to draw connections easily between current stories and trends in the industry. The comprehensive approach of this text brings a multi-faceted perspective of writing, reporting, and producing that is needed more than ever in today's world of convergent journalism. This newest edition is being completely overhauled by the experienced journalist Frank Barnas. New photos and illustrations, a restructuring of the text, expanded end-of-chapter exercises, newer and more relevant examples, and more information on producing all contribute to giving readers what they need most: a nuanced understanding of how the media of today function in a world without news boundaries.