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EBookClubs

Read Books & Download eBooks Full Online

Book Journal of New Communications Research   Vol  II Issue 1   Spring Summer 2007

Download or read book Journal of New Communications Research Vol II Issue 1 Spring Summer 2007 written by and published by Lulu.com. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Integrated Marketing Communications

Download or read book Integrated Marketing Communications written by Edwina Luck and published by Cengage AU. This book was released on 2020-11-12 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Book Proceedings of International Conference on Communication and Networks

Download or read book Proceedings of International Conference on Communication and Networks written by Nilesh Modi and published by Springer. This book was released on 2017-04-07 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains 75 papers presented at International Conference on Communication and Networks (COMNET 2015) held during February 19–20, 2016 at Ahmedabad Management Association (AMA), Ahmedabad, India and organized by Computer Society of India (CSI), Ahmedabad Chapter, Division IV and Association of Computing Machinery (ACM), Ahmedabad Chapter. The book aims to provide a forum to researchers to propose theory and technology on the networks and services, share their experience in IT and telecommunications industries and to discuss future management solutions for communication systems, networks and services. It comprises of original contributions from researchers describing their original, unpublished, research contribution. The papers are mainly from 4 areas – Security, Management and Control, Protocol and Deployment, and Applications. The topics covered in the book are newly emerging algorithms, communication systems, network standards, services, and applications.

Book Global Communication and Collaboration

Download or read book Global Communication and Collaboration written by Klaus-Dieter Gronwald and published by Springer. This book was released on 2017-02-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speed, social change, historical inheritance and cultural gaps are key factors which have significant impact on global collaboration and global sourcing. The author explains how working in virtual teams in a global, multicultural environment requires a significant amount of organizational and behavioral change of people and organizations. Understanding cultural differences in working styles is important for successful global project management. Major theories of international management, company internationalization, cultural dimensions and distances will be discussed to develop cross-cultural competencies and conflict management styles for international project managers. They will understand modern theories and methods of international management and will be able to apply these to practical project management problems. They understand the benefits and challenges of international cooperation and know how to identify modes of cooperation that are relevant to the needs of international teams.

Book ISS 4 Islam and the Australian News Media

Download or read book ISS 4 Islam and the Australian News Media written by and published by Academic Monographs. This book was released on 2010-02-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few issues have captured media headlines over the past two decades like Islam and Muslims, and much of what the Australian public knows about Islam and its followers is gleaned from the mass media. Islam and the Australian News Media tackles head-on the Australian news media's treatment of Islam and Muslims. This incisive collection brings together the research and insights of academics, editors and journalists on the representation of Islam and its impact on social relations, the newsworthiness of Muslim issues and the complexities of covering Islam. Importantly, Islam and the Australian News Media also explores how Muslim communities in Australia are responding to their image in the Australian news media. This book is a must-read for all those interested in the relationship between media and society.

Book Gender and Political Communication in America

Download or read book Gender and Political Communication in America written by Janis L. Edwards and published by Lexington Books. This book was released on 2009-08-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when presidential campaigns are shaped to appeal to women voters, when masculinity constructs impinge on wartime leaders, and when the United States appears to move towards the possibility of a woman president, it is vital that communication scholarship addresses the issue of gender and politics in a comprehensive manner. Gender and Political Communication in America: Rhetoric, Representation, and Display takes on this challenge, as it investigates, from a rhetorical and critical standpoint, the intersection and mutual influences of gender and political communication as they are realized in the nation's political discourse. Representing some of the leading investigators on gender and political communication, as well as emerging scholars, the volume's contributors update and interrogate contemporary issues of gendered politics applicable to the 21st century, including the historic 2008 election. Through their original research, the contributors offer critical examinations of the impact of salient theories and models of gender studies as they relate to historical and contemporary roles and practices in the political sphere. Gender and Political Communication in America's broad and diverse engagement with the subject matter makes it a must-read for those interested in women's studies and political communication.

Book Serials in the British Library

Download or read book Serials in the British Library written by and published by . This book was released on 2009 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serials in the British Library together with locations and holdings of other British and Irish libraries.

Book Research in the Social Scientific Study of Religion  Volume 32

Download or read book Research in the Social Scientific Study of Religion Volume 32 written by and published by BRILL. This book was released on 2022-05-16 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume explores lesser-heard and unheard issues in the study of religion. Among other things, lived experiences of religion in higher education are interrogated; culture is studied as lived experience; and “evangelicalism” is outlined as an emic and etic concept.

Book Eyes on the Ground  Realizing the potential of civilian led monitoring in armed conflict

Download or read book Eyes on the Ground Realizing the potential of civilian led monitoring in armed conflict written by Clara Sandoval Villalba and published by Minority Rights Group. This book was released on 2017-07-27 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances have meant that civilians are now enabled to play a greater role than ever before in monitoring and documenting violations during armed conflict or in other insecure environments. As UN rapporteurs and other official international monitors are effectively denied access to a wide range of insecure territories around the world, civilian monitors have become a complementary, and in some cases the principal, source of information on what is happening on the ground to civilian populations. Civilian-led monitoring has developed on the back of: • The huge expansion in popular access to mobile telephony and digital communications; • The development of crowd-sourcing, digital mapping and crowd verification techniques, including through the use of open-source programmes; • Increased public awareness of human rights standards and IHL standards; • Advances in data-mining and news curation using increasingly sophisticated artificial intelligence; • New opportunities for civil society organisation and activism created through social media; • Growing receptiveness of UN, inter-governmental and governmental bodies to information produced by civil society. The increase in both the quantity and quality of data from civilian sources is also a response to the demand for real-time information and for in-situ monitoring. Traditional human rights and IHL monitoring mechanisms, including investigative rapporteurs and fact-finding missions, remain important but are subject to long time delays, frequent controversy over mandates, and concerns over selective reporting. Drawing on the experience of a major pilot of civilian-led monitoring in Iraq, this report discusses significant challenges for civilian-led monitoring, including quality control, verification, security of activists and victims, and ethical questions raised by interviewing and documentation undertaken by unqualified activists. The challenges of verifying and authenticating information posted online are exacerbated during armed conflict where the deliberate spread of misinformation has a long history. This report discusses different approaches and techniques to verifying civilian-led monitoring information, including building on the experience developed by large media organizations for assessing user-generated content. To support the effective deployment and expansion of civilian-led monitoring, this report recommends: - Appropriate training and capacity-building for civil-society organizations and activists on the ground in conflict-affected environments, including training on monitoring and documentation techniques, IHL and human rights standards, and cyber security; - Development of standardised reporting formats and related technical support in partnership with local civil society or civilian populations, to reflect the linguistic, technological and security situation on the ground; - Strengthened protection mechanisms for civilian monitors and other human rights defenders, including improved cyber security infrastructure; - Ensuring civilian rights to participate fully in civilian protection, peace-building and transitional justice processes.

Book Your Country  Our War

Download or read book Your Country Our War written by Katherine A. Brown and published by Oxford University Press. This book was released on 2019-02-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalists are actors in international relations, mediating communications between governments and publics, but also between the administrations of different countries. American and foreign officials simultaneously consume the work of U.S. journalists and use it in their own thinking about how to conduct their work. As such, journalists play an unofficial diplomatic role. However, the U.S. news media largely amplifies American power. Instead of stimulating greater understanding, the U.S. elite, mainstream press can often widen mistrust as they promote an American worldview and, with the exception of some outliers, reduce the world into a tight security frame in which the U.S. is the hegemon. This has been the case in Afghanistan since 2001, particularly as emerging Afghan journalists have relied significantly on U.S. and other Western news outlets to report events within their government and their country. Based on eight years of interviews in Kabul, Washington, and New York, Your Country, Our War demonstrates how news has intersected with international politics during the War in Afghanistan and shows the global power and reach of the U.S. news media, especially within the context of the post-9/11 era. It reviews the trajectory of the U.S. news narrative about Afghanistan and America's never-ending war, and the rise of Afghan journalism, from 2001 to 2017. The book also examines the impact of the American news media inside a war theater. It examines how U.S. journalists affected the U.S.-Afghan relationship and chronicles their contribution to the rapid development of a community of Afghan journalists who grappled daily with how to define themselves and their country during a tumultuous and uneven transition from fundamentalist to democratic rule. Providing rich detail about the U.S.-Afghan relationship, especially former President of Afghanistan Hamid Karzai's convictions about the role of the Western press, we begin to understand how journalists are not merely observers to a story; they are participants in it.

Book Organizational Behaviour  A Modern Approach

Download or read book Organizational Behaviour A Modern Approach written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behaviour As A Management Discipline Is A Fascinating Subject And Is Becoming Increasingly Important As People With Diverse Backgrounds And Cultural Values Have To Work Together Effectively And Efficiently. This Book Addresses All The Issues That Come In To Play In An Organization In Today S Global Economy. It Has A Novel Orientation And Its Primary Aim Is To Let Practitioners And Students Know The Latest And Best Trends In Organizational Behaviour. This Book Prescribes Methods To Manage Employees And Suggests That The Management Takes Responsibility For Everything That Might Adversely Affect An Employee S Capacity To Work Creatively And Intelligently, Irrespective Of The Place Inside The Organization Or Outside It. The Focus Of The Book Is On Holistic Development Of The Individual. Peeping Into The Human Mind, It Shows How Organizations Can Tap The Passions And Fears Of Their Employees To Make Them More Creative And Productive. The Book Prescribes A Democratic And Inclusive Management Stye. A Special Feature Of This Book Is That There Is An Innovative Integration Of Chapter Objectives And Summaries Leading To Analysis Through Caselets. Every Point In The Objectives Has Corresponding Text And Is Supplemented By A Case. Going Through This Book Will Be A Personally Fulfilling Experience And Maybe It Succeeds To Make The Readers Better Human Beings, Better Teachers, Better Friends And May Be Even Better Managers.

Book The Routledge Handbook of Magazine Research

Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

Book SI H  Sooim s Portfolio

Download or read book SI H Sooim s Portfolio written by Sooim Heo and published by Booklean. This book was released on 2013-10-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: View the portfolio of New York and Korea based Graphic Designer Sooim Heo. This is her exclusive interactive portfolio showing design works done during her junior and senior year in the School of Visual Arts (SVA). http://sooimheo.com

Book Sex Museums

    Book Details:
  • Author : Jennifer Tyburczy
  • Publisher : University of Chicago Press
  • Release : 2016-01-11
  • ISBN : 022631524X
  • Pages : 313 pages

Download or read book Sex Museums written by Jennifer Tyburczy and published by University of Chicago Press. This book was released on 2016-01-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums have lengthy history, going back to the Renaissance Cabinets of Curiosity, and they are indices of changing fashions of perception insofar as the categories museum curators use to classify objects change over time. The major focus of Tyburczy s study is sexuality on display, which sets up, in turn, her investigation of the effects of museum display on the history of sexuality. Historical context for the museum is one of her themes (and how categories of normacly and perversity change over time), with another themes being the work of sex museums n redefining what sex means in the modern public sphere; she also folds in consideration of the pleasures and dangers of exhibiting marginalized sexual subjects (women, nonwhite races, LGBT individuals, and the like); last, she explores the paradox of asserting (as she does) that all museums are sex museums bodies move around and toward objects on display, they reshape the typical dances of museum-goers along with their preconscious motivations in visiting a museum. She proposes that explicit display or restagings of sexual artifacts provides new ways for approaching and understanding issues of desire, sexual identity, and sexual practices as they intersect with the history of the modern museum and with sexual history during the past two centuries. Her fieldwork sites are: the Leather Archives & Museum in Chicago, the Museum of Sex in New York, the World Erotic Art Museum in Miami Beach, and El Museo del Sexo in Mexico City. Such institutions allow Tyburczy to show how alternative sexuality (inclusive of kink, fetish, and sadomasochistic cultures) and slavery dangerously crisscross on the surface of objects. There are plenty of cases here, in short, to keep the casual reader titillated and the erudite reader surprised."

Book Environmental Communication and Water Management in India

Download or read book Environmental Communication and Water Management in India written by Ram Awtar Yadav and published by Taylor & Francis. This book was released on 2023-05-09 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the underlying communication strategies and approaches of grassroots water management practices in India through a case study-based ethnographic approach. Drawing from fieldwork experiences, this volume provides a detailed overview of Parmarth, a not-for-profit NGO, which is the case study for this research. It presents an in-depth theoretically informed analysis of data collected through multiple methods, which includes key informant interviews, focus group discussions, participant observation, and document reviews, among other approaches. The book examines Parmarth’s strategies and processes to mobilise women as important stakeholders in the region’s water conservation initiatives. It discusses communicative actions, tactics and campaigns in water interventions and the role of various stakeholders ranging from local community members to civil society. Accessibly written, this volume is a must-read for scholars and researchers of media and communication studies, environmental communication, ecology studies, development studies, public policy, sustainable development, water management, sociology, and political science.

Book Tourism

    Book Details:
  • Author : Charles R. Goeldner
  • Publisher : John Wiley & Sons
  • Release : 2011-09-27
  • ISBN : 1118071778
  • Pages : 547 pages

Download or read book Tourism written by Charles R. Goeldner and published by John Wiley & Sons. This book was released on 2011-09-27 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing.

Book Advertising and Violence

Download or read book Advertising and Violence written by Nora J. Rifon and published by M.E. Sharpe. This book was released on 2014-07-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.