Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Download or read book The Beginnings of Le Corbusier s Education written by Paul Venable Turner and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Romantic Agony written by Mario Praz and published by [London] : Collins. This book was released on 1956 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mario Paz has, in the Romantic Agony, acutely analyzed the effect of the traditions of Byron and De Sade upon poets and painters from 1800 to 1900. It is the analysis of a mood in literature. The mood may ve been transient, but it was widespread, and it was expressed in dreams of "luxurious cruelties," "fatal women," corpse-passions, and the sinful agonies of delight. Professo Praz has described the whole Romantic literature under one of its most characteristic aspects, that of erotic sensibility.
Download or read book The Cambridge Companion to Liszt written by Kenneth Hamilton and published by Cambridge University Press. This book was released on 2005-09-22 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Companion provides an up-to-date view of the music of Franz Liszt, its contemporary context and performance practice, written by some of the leading specialists in the field of nineteenth-century music studies. Although a core of Liszt's piano music has always maintained a firm hold on the repertoire, his output was so vast, influential and multi-faceted that scholarship too has taken some time to assimilate his achievement. This book offers students and music lovers some of the latest views in an accessible form. Katharine Ellis, Alexander Rehding and James Deaville present the biographical and intellectual aspects of Liszt's legacy, Kenneth Hamilton, James Baker and Anna Celenza give a detailed account of Liszt's piano music - including approaches to performance - Monika Hennemann discusses Liszt's Lieder, and Reeves Shulstad and Dolores Pesce survey his orchestral and choral music.
Download or read book Sustainability Marketing written by Frank-Martin Belz and published by John Wiley & Sons. This book was released on 2012-10-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
Download or read book Extremities written by Darcy Grimaldo Grigsby and published by Yale University Press. This book was released on 2002-01-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decades following the French Revolution, four artists - Girodet, Gros, Gericault, and Delacroix - painted works in their Parisian studios that vividly expressed violent events in faraway, colonial lands. This book examines six of these paintings and argues that their disturbing, erotic depictions of slavery, revolt, plague, decapitation, cannibalism, massacre, and abduction chart the history of France's empire and colonial politics. Darcy Grimaldo Grigsby shows that these paintings about occurrences in the West Indies, Syria, Egypt, Senegal, and Ottoman Empire Greece are preoccupied not with mastery and control but with loss, degradation, and failure, and she explains how such representations of crises in the colonies were able to answer the artists' longings as well as the needs of the government and the opposition parties at home. Empire made painters devoted to the representation of liberty and the new French nation confront liberty's antithesis: slavery. It also forced them to contend with cultural and racial difference. Young male artists responded, says Grigsby, by translating distant crises into images of challenges to the self, making history painting the site where geographic extremities and bodily extremities articulated one another.
Download or read book Flaubert written by Timothy Unwin and published by Cambridge University Press. This book was released on 2004-11-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a series of essays by acknowledged experts on Flaubert. It offers a coherent overview of the writer's work and critical legacy, and provides insights into the very latest scholarly thinking. While a central place is given to Flaubert s most widely read texts, attention is also paid to key areas of the corpus that have tended to be overlooked. Close textual analyses are accompanied by discussion of broader theoretical issues, and by a consideration of Flaubert s place in the wider traditions that he both inherited and influenced. These essays provide not only a robust critical framework for readers of Flaubert, but also a fuller understanding of why he continues to exert such a powerful influence on literature and literary studies today. A concluding essay by the prize-winning author Mario Vargas Llosa examines Flaubert s legacy from the point of view of the modern novelist.
Download or read book Hollywood Highbrow written by Shyon Baumann and published by Princeton University Press. This book was released on 2018-06-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
Download or read book Scientific American Building Monthly written by and published by . This book was released on 1892 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cambridge Companion to Delacroix written by Beth S. Wright and published by Cambridge University Press. This book was released on 2001-02-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Companion to Delacroix serves as an introduction to one of the most important and most complex artists of the nineteenth century. Providing an overview of his life and career, this volume offers essays by leading authorities on the artist's pictorial practice, the stylistic range over classicism and Romanticism, his writings, both private diary notations and published articles, and his impact on modern aesthetics, among other topics. Designed to serve as an essential resource for students of French nineteenth-century art history, cultural history, and literature, The Cambridge Companion to Delacroix also provides a chronology of the artist's life, set into its political and cultural contexts, as well as a list of suggested further reading in the topic areas.
Download or read book Angelica Kauffman written by Angela Rosenthal and published by Yale University Press. This book was released on 2006 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most accomplished and internationally celebrated artists of the eighteenth century, Angelica Kauffman (1741-1807) established her reputation with sensitive portraits as well as ambitious history paintings. This major study explores the artist's work and career by considering how Kauffman reconciled the public and presumed masculine pursuit of painting with her role as woman artist and arbiter of private taste. Featuring a wealth of new information, this illustrated book demonstrates Kauffman's role in shaping European visual culture, shedding new light on the history of women artists and on art history as a critical discipline.
Download or read book Other Selves written by Michael Pakaluk and published by Hackett Publishing. This book was released on 1991-01-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: .
Download or read book Liberte written by Gretchen V. Angelo and published by Orange Grove Texts Plus. This book was released on 2009-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberte is a French language textbook for first-year college students. Please note that an instructor guide is included as a downloadable attachment.
Download or read book Living the Enlightenment written by Margaret C. Jacob and published by Oxford University Press. This book was released on 1991-12-26 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long recognized as more than the writings of a dozen or so philosophes, the Enlightenment created a new secular culture populated by the literate and the affluent. Enamoured of British institutions, Continental Europeans turned to the imported masonic lodges and found in them a new forum that was constitutionally constructed and logically egalitarian. Originating in the Middle Ages, when stone-masons joined together to preserve their professional secrets and to protect their wages, the English and Scottish lodges had by the eighteenth century discarded their guild origins and become an international phenomenon that gave men and eventually some women a place to vote, speak, discuss and debate. Margaret Jacob argues that the hundreds of masonic lodges founded in eighteenth-century Europe were among the most important enclaves in which modern civil society was formed. In France, the Netherlands, Belgium, and Britain men and women freemasons sought to create a moral and social order based upon reason and virtue, and dedicated to the principles of liberty and equality. A forum where philosophers met with men of commerce, government, and the professions, the masonic lodge created new forms of self-government in microcosm, complete with constitutions and laws, elections, and representatives. This is the first comprehensive history of Enlightenment freemasonry, from the roots of the society's political philosophy and evolution in seventeenth-century England and Scotland to the French Revolution. Based on never-before-used archival sources, it will appeal to anyone interested in the birth of modernity in Europe or in the cultural milieu of the European Enlightenment.
Download or read book Journal de Eug ne Delacroix Tome 3 written by Eugène Delacroix and published by Alpha Edition. This book was released on 2023-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journal de Eugène Delacroix, Tome 3, un livre classique, a été considéré comme important tout au long de l'histoire humaine, et pour que cet ouvrage ne soit jamais oublié, nous, aux éditions Alpha, nous sommes efforcés de le préserver en republiant ce livre dans un format moderne pour les générations présentes et futures. Tout ce livre a été reformaté, retapé et conçu. Ces livres ne sont pas constitués de copies numérisées de leur travail original et, par conséquent, le texte est clair et lisible.
Download or read book Screening European Heritage written by Paul Cooke and published by Springer. This book was released on 2016-09-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique examination of the way Europe’s past is represented on contemporary screens and what this says about contemporary cultural attitudes to history. How do historical dramas come to TV and cinema screens across Europe? How is this shaped by the policies and practices of cultural institutions, from media funding boards to tourist agencies and heritage sites? Who watches these productions and how are they consumed in cinemas, on TV and online?, are just some of the questions this volume seeks to answer. From The Lives of Others to Game of Thrones, historical dramas are a particularly visible part of mainstream European film production, often generating major national debates on the role of the past in contemporary national identity construction.
Download or read book Viewing Europe from the Outside written by Syrine Chafic Hout and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe from the Outside reexamines the narrative portrayal of cultural encounters between East and West in English and French Orientalist discourse. It focuses, in particular, on the eighteenth-century satirical travel account and the nineteenth-century literary travelogue. Through a close reading of five texts, it defines the monological, dialogical, and parodic uses of the Other as three forms of encounters that both provide structure for and participate in a self-reflective culture critique.
