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Download or read book Branding Trust written by Jennifer M. Black and published by University of Pennsylvania Press. This book was released on 2023-12-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.

Download or read book A Bibliography of Canadiana 1850 1867 written by Metropolitan Toronto Library Board. Canadian History Department and published by . This book was released on 1986 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book A Bibliography of Canadiana written by Metropolitan Toronto Library and published by . This book was released on 1986 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bibliography of American Imprints to 1901 Place index written by and published by . This book was released on 1993 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Bibliography of American Imprints to 1901 Subject index written by and published by . This book was released on 1993 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Jayne s Medical Almanac and Guide to Health written by and published by . This book was released on 1917 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Hoosiers and the American Story written by Madison, James H. and published by Indiana Historical Society. This book was released on 2014-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: A supplemental textbook for middle and high school students, Hoosiers and the American Story provides intimate views of individuals and places in Indiana set within themes from American history. During the frontier days when Americans battled with and exiled native peoples from the East, Indiana was on the leading edge of America’s westward expansion. As waves of immigrants swept across the Appalachians and eastern waterways, Indiana became established as both a crossroads and as a vital part of Middle America. Indiana’s stories illuminate the history of American agriculture, wars, industrialization, ethnic conflicts, technological improvements, political battles, transportation networks, economic shifts, social welfare initiatives, and more. In so doing, they elucidate large national issues so that students can relate personally to the ideas and events that comprise American history. At the same time, the stories shed light on what it means to be a Hoosier, today and in the past.

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Download or read book Neeb s Fundamentals of Mental Health Nursing written by Linda M Gorman and published by F.A. Davis. This book was released on 2014-02-12 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the must-know information LPN/LVN students need to care for patients with mental health disorders where they’ll encounter them—in general patient care settings. An easy-to-read, conversational writing style shows you how to recognize and respond to the most important mental health issues. You’ll also explore important communication techniques to use with your patients, ethical and legal issues, and alternative and complementary treatments.