Download or read book Jack Benny and the Golden Age of American Radio Comedy written by Kathryn Fuller-Seeley and published by Univ of California Press. This book was released on 2017-10-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jack Benny became one of the most influential entertainers of the 20th century--by being the top radio comedian, when the comics ruled radio, and radio was the most powerful and pervasive mass medium in the US. In 23 years of weekly radio broadcasts, by aiming all the insults at himself, Benny created Jack, the self-deprecating "Fall Guy" character. He indelibly shaped American humor as a space to enjoy the equal opportunities of easy camaraderie with his cast mates, and equal ego deflation. Benny was the master of comic timing, knowing just when to use silence to create suspense or to have a character leap into the dialogue to puncture Jack's pretentions. Jack Benny was also a canny entrepreneur, becoming one of the pioneering "showrunners" combining producer, writer and performer into one job. His modern style of radio humor eschewed stale jokes in favor informal repartee with comic hecklers like his valet Rochester (played by Eddie Anderson) and Mary Livingstone his offstage wife. These quirky characters bouncing off each other in humorous situations created the situation comedy. In this career study, we learn how Jack Benny found ingenious ways to sell his sponsors' products in comic commercials beloved by listeners, and how he dealt with the challenges of race relations, rigid gender ideals and an insurgent new media industry (TV). Jack Benny created classic comedy for a rapidly changing American culture, providing laughter that buoyed radio listeners from 1932's depths of the Great Depression, through World War II to the mid-1950s"--Provided by publisher.

Download or read book Keystone Folklore Quarterly written by and published by . This book was released on 1956 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Download or read book Billboard written by and published by . This book was released on 1944-04-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Corporate Diplomacy written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."

Download or read book Vollst ndiges Englisch deutsches und Deutschenglisches W rterbuch 3 Aufl written by Johann Gottfried Flügel and published by . This book was released on 1856 with total page 1294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Nick of Time written by Ted Bell and published by St. Martin's Griffin. This book was released on 2008-05-13 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nick of Time is the first young reader's book written by bestselling author Ted Bell - a wondrous tale of time travel, adventure, and riches, in which twelve-year-old Nick McIver sets out to become "the hero of his own life." The setting is England, 1939, on the eve of war. Nick and his younger sister, Kate, live in a lighthouse on the smallest of the Channel Islands. Nick and Kate come to the aid of their father who is engaged in a desperate war of espionage with German U-boat wolf packs that are circling the islands. The information they provide to Winston Churchill is vital as he tries to warn England of the imminent Nazi invasion. One day Nick discovers an old sea chest, left for him by his ancestor, Captain Nicholas McIver of the Royal Navy. Inside, he finds a time machine and a desperate plea for help from the captain. He uses the machine to return to the year 1805. Captain McIver and, indeed, Admiral Nelson's entire fleet are threatened by the treachery of the French and the mutinous Captain Billy Blood. Nick must reach deep inside, using his wits, courage, and daring to rescue the imperiled British sailors. His sister, Kate, meanwhile, has enlisted the aid of two of England's most brilliant "scientific detectives," Lord Hawke and Commander Hobbes, to thwart the invading Nazis. She and Nick must face England's underwater enemies, a challenge made all the more difficult when they discover the existence of Germany's supersecret submarine. In this striking adventure for readers of all ages, Nick must fight ruthless enemies across two different centuries, on land and sea, to help defeat those determined to destroy his home and his family.

Download or read book Harness Horse written by and published by . This book was released on 1987 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Cigarette Century written by Allan M. Brandt and published by Basic Books. This book was released on 2009-01-06 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.

Download or read book Billboard written by and published by . This book was released on 1956-08-18 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Billboard written by and published by . This book was released on 1946-05-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book Dictionary of the German and English languages Compiled from the works of Hilpert Fl gel Grieb Heyse and others written by G.J. Adler and published by BoD – Books on Demand. This book was released on 2020-09-22 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1869.

Download or read book Radio Production written by Robert McLeish and published by CRC Press. This book was released on 2015-09-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission. The sixth edition includes: Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use. The use of social media as news sources, and an expansion of the station’s presence. Global government regulation and journalistic codes of practice. Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling. This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.

Download or read book A German and English Dictionary written by George J. Adler and published by . This book was released on 1902 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A complete dictionary of the English and German and English languages written by and published by . This book was released on 1856 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.