Download or read book Introduction to the World of Communication Revised First Edition written by Tammy R. Vigil and published by Cognella Academic Publishing. This book was released on 2012-03-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Introduction to the World of Communication" gives students a strong introductory foundation in communication skills. Many texts in the field focus on either fundamentals of communication or mass communication. This anthology addresses both and provides useful information about careers in the field. The book begins with an overview of the fundamentals of communication, moves into the history and development of communication media, and concludes with a survey of dominant communications professions. Topics include: - Language - Nonverbal Communication - Law and Ethics - Mass Communication - Emerging Technology - Interpersonal Communication Each chapter has tear-out reading questions that aid in evaluating progress with and completion of the readings as well as in preparing for exams. The discussion questions encourage dynamic classroom interaction. "Introduction to the World of Communication" can be used in Introduction to Human Communication courses, as well as Introduction to Mass Communication, and Introduction to Communication Studies. Dr. Tammy R. Vigil is currently the Associate Dean of the College of Communication at Boston University. She earned her doctorate from the University of Kansas in 2000. Dr. Vigil has taught graduate and undergraduate courses in Communication Theory, Research Methods, Contemporary Mass Communication, Argumentation and Oral Presentation. She currently teaches the large introductory class for the College of Communication. Her research interests include political communication, media effects, rhetoric, and popular culture. Dr. Vigil is a co-author of the book "The Third Agenda in U.S. Presidential Debates."
Download or read book Real Communication written by Dan O'Hair and published by Macmillan. This book was released on 2012-01-16 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
Download or read book Making Sense of Media written by George R. Rodman and published by Addison-Wesley Longman. This book was released on 2001 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.
Download or read book Communication written by John T. Warren and published by SAGE Publications. This book was released on 2010-10-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for hybrid approaches to the course, this exciting new text provides an introduction to communication theory, interpersonal communication, and public communication and culture through the lens of contemporary critical theory. By situating communication concepts and theories within contemporary and engaging cultural scenes, the book is much more than a survey of ideas—it demonstrates the power of communication in our everyday lives.
Download or read book The Mediated World written by David T. Z. Mindich and published by Rowman & Littlefield. This book was released on 2019-08-16 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mediated World is written for students to engage in how we communicate with one another, how we understand our world, and how media shapes us. Using stories of our media and culture, this book offers historical context, integrates new media advances into each chapter, and takes an interdisciplinary approach to the study of communication.
Download or read book Introduction to the World of Communication written by Tammy Vigil and published by Cognella Academic Publishing. This book was released on 2012-03-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Download or read book Introduction to Mass Communication written by J. Black and published by WCB/McGraw-Hill. This book was released on 1992-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Introduction to Communication Studies written by Sheila Steinberg and published by Juta and Company Ltd. This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Download or read book Introduction to Communication First Edition written by Joshua Dickhaus and published by Cognella Academic Publishing. This book was released on 2017-08-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Mass Communication: People, Platforms, and Practices features readings that prompt students to reflect on and discuss diverse topics in communication disciplines, ethics, and history. Students learn about major subject areas in communication, such as journalism and strategic communication, as well as various platforms including print, radio, film, comic books, television, video games, and social media. Each chapter features one or two readings that give students a sense of the history, practices, changes, and challenges within a specific area. The selections are organized into five primary units that cover the nature of mass communication, public reception of media, traditional methods of media engagement, modern mediums of engagement, and the impact and influence of global media. Specific topics include media convergence, participatory culture, media literacy, and censorship. Each chapter includes an original introduction that places the readings in appropriate context for students who are new to the discipline. Rich in factual information about a field that has enormous reach and economic influence, yet remains intensely personal in its uses and impact on users, Introduction to Mass Communication is an appropriate textbook for introductory communication courses.
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Download or read book Introduction to Communication Systems written by Upamanyu Madhow and published by Cambridge University Press. This book was released on 2014-11-24 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible undergraduate textbook introducing key fundamental principles behind modern communication systems, supported by exercises, software problems and lab exercises.
Download or read book Thinking Through Communication written by Sarah Trenholm and published by Routledge. This book was released on 2016-08-19 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its teachability, Thinking Through Communication provides an excellent, balanced introduction to basic theories and principles of communication, making sense of a complex field through a variety of approaches. In an organized and coherent manner, Thinking Through Communication covers a full range of topics- from the history of communication study to the methods used by current communication scholars to understand human interaction. The text explores communication in a variety of traditional contexts: interpersonal, group, organizational, public, intercultural, computer-mediated communication and the mass media. This edition also offers new insights into public speaking and listening. This text can be used successfully in both theory- and skills-based courses. Written in a clear, lively style, Trenholm's overall approach-including her use of examples and interesting illustrations-helps both majors and non-majors alike develop a better understanding of communication as a field of study and an appreciation for ways in which communication impacts their daily lives.
Download or read book Messages written by Arthur Asa Berger and published by Routledge. This book was released on 2016-06-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.
Download or read book Applying Communication Theory for Professional Life written by Marianne Dainton and published by SAGE Publications. This book was released on 2018-01-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Download or read book Reflect Relate written by Steven McCornack and published by Macmillan Higher Education. This book was released on 2018-10-17 with total page 1373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Reflect & Relate, distinguished teacher and scholar Steve McCornack provides students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. Engaging examples and a lively voice hook students into the research, while the book's features all encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with a new chapter on Culture; new, high-interest examples throughout; and up-to-the-moment treatment of mediated communication, covering everything from Internet dating to social media.
Download or read book Introduction to Human Communication First Edition written by Kate Kurtin and published by Cognella Academic Publishing. This book was released on 2019-06-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Diving Deeper into Communication: An Introduction and Beyond not only provides students with the foundational information they need to understand the broad study of communication, but also demonstrates how to "do" communication. The book describes the different areas of communication studies and explores their unique features. Equipped with this knowledge, students interested in communication studies will better understand the avenues and careers available to them. The book is organized into four sections, which correspond to the four primary fields of communication: interpersonal, instructional, and health communication; mass communication; strategic and organizational communication; and intercultural and communication for social change. Each section provides an introduction to the communication field, followed by an exploration of research within the field to promote deeper understanding and scholarly interest. Featuring content written by a variety of experts within the field, the book helps students explore relational sharing, cancer communication, mass media and gender identity, digital communication, pop culture and communication, and more. Engrossing, scholarly, and designed to pique students' interest in the discipline, Diving Deeper into Communication is well suited for foundational courses in communication.
