Download or read book Introducci n producci n publicitaria en medios audiovisuais written by Xaime Fandiño Alonso and published by . This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diccionario ingl s de publicidad written by Eduardo Parra Murga and published by . This book was released on 1994 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contiene más de diez mil definiciones que abarcan áreas tan diversas como: ARTES GRÁFICAS · CINE / TV / VIDEO · CORREO DIRECTO · FOTOGRAFÍA · INVESTIGACIÓN MARKETING · MEDIOS · MERCHANDISING · PROMOCIÓN · PERIODISMO · PUBLICIDAD RELACIONES PÚBLICAS · VENTAS Incluye una segunda parte con la traducción inversa -castellano a inglés - de más de 2.500 vocablos. Y una relación de siglas y acrónimos indudablemente exhaustiva.
Download or read book Base de datos mujer written by and published by . This book was released on 1988 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Photography written by Lou Lesko and published by Course Technology Ptr. This book was released on 2007-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
Download or read book Playing to the Crowd written by Nancy K. Baym and published by NYU Press. This book was released on 2018-07-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what happened to music—for both artists and fans—when music went online. Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through the active, and often required, participation of the artists and their devoted, digital fan base. Before the rise of social sharing and user-generated content, fans were mostly seen as an undifferentiated and unidentifiable mass, often mediated through record labels and the press. However, in today’s networked era, musicians and fans have built more active relationships through social media, fan sites, and artist sites, giving fans a new sense of intimacy and offering artists unparalleled information about their audiences. However, this comes at a price. For audiences, meeting their heroes can kill the mystique. And for artists, maintaining active relationships with so many people can be both personally and financially draining, as well as extremely labor intensive. Drawing on her own rich history as an active and deeply connected music fan, Baym offers an entirely new approach to media culture, arguing that the work musicians put in to create and maintain these intimate relationships reflect the demands of the gig economy, one which requires resources and strategies that we must all come to recognize and appreciate.
Download or read book When the Press Fails written by W. Lance Bennett and published by University of Chicago Press. This book was released on 2008-09-15 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration’s arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of content from major news outlets, the authors illustrate the media’s unilateral surrender to White House spin whenever oppositional voices elsewhere in government fall silent. Contrasting these grave failures with the refreshingly critical reporting on Hurricane Katrina—a rare event that caught officials off guard, enabling journalists to enter a no-spin zone—When the Press Fails concludes by proposing new practices to reduce reporters’ dependence on power. “The hand-in-glove relationship of the U.S. media with the White House is mercilessly exposed in this determined and disheartening study that repeatedly reveals how the press has toed the official line at those moments when its independence was most needed.”—George Pendle, Financial Times “Bennett, Lawrence, and Livingston are indisputably right about the news media’s dereliction in covering the administration’s campaign to take the nation to war against Iraq.”—Don Wycliff, Chicago Tribune “[This] analysis of the weaknesses of Washington journalism deserves close attention.”—Russell Baker, New York Review of Books
Download or read book Creativity in Communications written by Robert A. Adams and published by New York Graphic Society Books. This book was released on 1971 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Selected List of Useful Books on Mass Communication for Schools of Journalism and Communication in Universities of Latin America written by Raymond Blalock Nixon and published by . This book was released on 1976 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tools and Technology in Translation written by Rafa Lombardino and published by . This book was released on 2014-10-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The profile of beginning language professionals in the digital age
Download or read book New Media Cultures written by and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Palgrave Handbook of Audiovisual Translation and Media Accessibility written by Łukasz Bogucki and published by Springer Nature. This book was released on 2020-07-31 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a comprehensive and up-to-date resource covering the booming field of Audiovisual Translation (AVT) and Media Accessibility (MA). Bringing together an international team of renowned scholars in the field of translation studies, the handbook surveys the state of the discipline, consolidates existing knowledge, explores avenues for future research and development, and also examines methodological and ethical concerns. This handbook will be a valuable resource for advanced undergraduate and postgraduate students, early-stage researchers but also experienced scholars working in translation studies, communication studies, media studies, linguistics, cultural studies and foreign language education.
Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Download or read book Desarrollo Sostenible Del Ecoturismo written by World Tourism Organization and published by . This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2002 has been designated the International Year of Ecotourism by the United Nations. The concept of ecotourism relates to tourism activities which observe and appreciate nature, which contribute to its conservation, and seek to minimise any negative impact on the natural and socio-cultural environment. The main objective of this publication is to disseminate good practices regarding the planning and management of ecotourism activities. It contains 55 case studies from 39 countries which demonstrate a wide range of successful initiatives. Each considers the stakeholders involved, objectives and strategies, funding, sustainability and monitoring aspects, problems encountered and solutions found in each project.
Download or read book The Best of Portrait Photography written by Bill Hurter and published by Amherst Media. This book was released on 2008-02-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring techniques and images from more than 40 of the industry's top photographers, this resource shows the best methods for lighting and posing individuals, couples, and groups, both on location and in the studio. Details are included on how to pose subjects, elicit expressions, create dynamic compositions, and utilize traditional lighting setups. Whether a photographer shoots weddings, group portraits, executive images or a little bit of everything, this book serves as a how-to guide and an idea file. Fully updated with all new images and covering the newest digital technology and latest software versions, this resource is an indispensable guide for photographers.
Download or read book The Pocket Guide to Health Promotion written by Glenn Laverack and published by McGraw-Hill Education (UK). This book was released on 2014-07-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK
Download or read book Listening to Subtitles written by Anna Matamala and published by Peter Lang. This book was released on 2010 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first monographic study on subtitles for the deaf and hard of hearing from a multidisciplinary perspective, from engineering to philology. The book departs from studies, analyses, tests, validations, resulting data, and their application from the nation-wide research on accessibility and usability of subtitles carried out in Spain. Tests and further analysis were carried out paying attention to users' hearing profiles, the many formal features of subtitles - size, font, colour, position, etc. -, and the syntax of the subtitle. The book also contains articles which discuss present and future research on subtitles for the deaf and hard of hearing carried out in Canada and across Europe: Belgium, Denmark, Italy, Poland, Spain, and UK. It provides an outlook for the implementation of the European Guidelines on Media Accessibility.
