Download or read book Nonprofit Internet Strategies written by Ted Hart and published by John Wiley & Sons. This book was released on 2005-03-25 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Download or read book Internet Business Models and Strategies written by Allan Afuah and published by McGraw-Hill/Irwin. This book was released on 2003 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.

Download or read book Internet Performance Survival Guide written by Geoff Huston and published by John Wiley & Sons. This book was released on 2000-03-02 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A critical guide through the tangled thicket of hype, assumptions, and facts about Quality of Service in IP Networks." - Scott Bradner, Senior Consultant at Harvard and Transport Area Director, IETF The next wave of Internet services will include voice and video as well as data. Supporting this will be the next generation of multiservice network platforms. This technology guide provides a comprehensive examination of the tools used to construct multiservice Internet networks, and provides up-to-the-minute solutions that deliver accurate services. Detailing every part of this important topic, this book covers the latest in standards work, Quality of Service architectures, detailed evaluation of performance-tuning tools, and design guidelines for achieving optimum performance from Internet networks. With this book, you'll gain an unprecedented look at the key issues that arise when engineering Internet networks to deliver defined levels of performance and learn how to fully utilize the wide array of service performance tools that are available in current Internet networks. Networking Council Books put technology in perspective or decision-makers who need an implementation strategy, a vendor and outsourcing strategy, and a product and design strategy. Series advisors are three of the most influential leaders of the networking community: Visit our Web site at www.wiley.com/compboo ks/ Visit the Networking Council Web site at www.wiley.com/ networkingcouncil

Download or read book Digital Strategies for Powerful Corporate Communications written by Paul A Argenti and published by McGraw Hill Professional. This book was released on 2009-04-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Download or read book Strategies for Electronic Commerce and the Internet written by Henry C. Lucas and published by MIT Press. This book was released on 2002 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource-based approach to help managers compete in times of intense competition and proliferating information technology.

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Download or read book Digital Library Preservation Strategies written by Nicholas Lawson and published by Scientific e-Resources. This book was released on 2018-01-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special libraries are facing increasing challenges today. The bigfgest challenge before them is how to demonstrate that they are the best source of specialized information despite reliance on the web for information. Special libraries therefore need to change in terms of their collections, roles, services and evolve strategies for managing the change. Preservation refers to the set of activities that aims to prolong the life of a record and relevant metadata, or enhance its value, or improve access to it through noninterventive means. This includes actions taken to influence records creators prior to selection and acquisition. The purpose of preservation is to ensure protection of information of enduring value for access by present and future generations. Libraries and archives have served as the central institutional focus for preservation, and both types of institutions include preservation as one of their core functions. In recent decades, many major libraries and archives have established formal preservation programs for traditional materials which include regular allocation of resources for preservation, preventive measures to arrest deterioration of materials, remedial measures to restore the usability of selected materials, and the incorporation of preservation needs and requirements into overall program planning. This book attempts to provide all basic aspects of digital library in an authentic but simple style. It describes the revolutionary changes brought out by digital libraries in the entire concept of library organisation, managements and operations. It also discusses the challenges emerging due to the adoption of newer technologies.

Download or read book Digital Strategies in a Global Market written by Natalia Konina and published by Springer Nature. This book was released on 2021-01-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Download or read book The Strategies of Informing Technology in the 21st Century written by Targowski, Andrew and published by IGI Global. This book was released on 2021-09-18 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology is ever-changing, which means that those working or planning to work in IT or apply IT systems must strategize how and what applications and technologies are ideal for sustainable civilization and human development. Developmental trends of IT and the digitalization of enterprise, agriculture, healthcare, education, and more must be explored within the boundaries of ethics and law in order to ensure that IT does not have a harmful effect on society. The Strategies of Informing Technology in the 21st Century is a critical authored reference book that develops the strategic attitude in developing and operating IT applications based on the requirements of sustainable civilization and ethical and wise applications of technology in society. Technological progress is examined including trends in automation, artificial intelligence, and information systems. The book also specifically covers applications of digital informing strategies in business, healthcare, agriculture, education, and the home. Covering key concepts such as automation, robotization, and digital infrastructure, it is ideal for IT executives, CIS/MIS/CS faculty, cyber ethics professionals, technologists, systems engineers, IT specialists and consultants, security analysts, students, researchers, and academicians.

Download or read book Internet of Things for Facility Management written by Nazly Atta and published by Springer Nature. This book was released on 2021-01-20 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes strategies for FM services optimization and innovation, based on innovative models of IoT application and big data management within FM processes, able to support FM stakeholders in: orienting and managing big data flows and their sources (sensor, RFID, etc.); changing FM services demand/offer and developing new approaches to FM agreements; drawing new supply chains based on network approaches; and outlining new profiles of competences for FM stakeholders. The book demonstrates that FM stakeholders (e.g. Real Estate owners, FM providers, service suppliers, etc.) increasingly need new support tools for understanding the features of the current offer of innovative ICT solutions in order to become promoters of FM innovation, and it provides them with an analytical-procedural framework useful for defining and implementing IoT-based FM services.

Download or read book Technology and Offshore Outsourcing Strategies written by P. Brudenall and published by Springer. This book was released on 2005-05-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outsourcing has become one of the most important trends used in managing the enterprise during the last ten years and is now transforming the corporation. At the same time, it is one of the most talked about and hotly debated topics of our times. This book analyses these trends with leading outsourcing practitioners providing a strategic look at how the modern corporation can succeed through outsourcing, the pitfalls and hidden costs of offshoring, what to include in an outsourcing contract, and what outsourcing will look like in the future.

Download or read book Technology and Engineering Strategies written by P.J. Moar and published by Taylor & Francis. This book was released on 2024-08-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering book is the first-ever practical guide to developing and communicating technology and engineering strategies. It presents a unique step-by-step method for creating robust, evidence-based strategy, known as the Five Dimensions Process (or 5DP). The book also introduces a host of original insights, including a new theory of technology, a novel approach to product innovation, and groundbreaking contributions to our understanding of technological risk. It describes many easy-to-use tools, both new and established, for supporting activities such as solution design, system monitoring, risk identification, project management, the development of personnel, and ethical decision making. The book brims with strategic and tactical advice on such topics as university collaboration, technical compatibility, data utilisation, product design, project cancellations, outsourcing, knowledge management, and risk mitigation. It is essential reading for technologists and engineers across all disciplines, technology and engineering leaders, and professional strategy consultants.

Download or read book Advanced Digital Marketing Strategies in a Data Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Download or read book Reading the Web Second Edition written by Elizabeth Dobler and published by Guilford Publications. This book was released on 2015-06-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's students need to know how to locate, comprehend, evaluate, and use online information efficiently and effectively. This widely used teacher guide and course text provides a framework for maximizing students' critical, creative use of the Web in grades 3-8. Research-based strategies for instruction and assessment across the content areas are clearly explained and linked to the Common Core State Standards (CCSS). In a large-size format for easy photocopying, the book is packed with graphics, sidebars, lesson plans, and more than 90 reproducible handouts. Purchasers get access to a Web page where they can download and print the reproducible materials. New to This Edition *Incorporates state-of-the-art research and Web resources. *Chapter on major Web 3.0 developments, such as the rise of social media and mobile devices. *Connections to the CCSS are identified throughout. *Stronger focus on Universal Design for Learning and differentiated instruction. *Larger format facilitates photocopying of the updated reproducible tools.

Download or read book Social and Behavioral Research and the Internet written by Marcel Das and published by Routledge. This book was released on 2018-10-24 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the progress made by researchers in using Web-based surveys for data collection, this timely volume summarizes the experiences of leading behavioral and social scientists from Europe and the US who collected data using the Internet. Some chapters present theory, methodology, design, and implementation, while others focus on best practice examples and/or issues such as data quality and understanding paradata. A number of contributors applied innovative Web-based research methods to the LISS panel of CentERdata collected from over 5,000 Dutch households. Their findings are presented in the book. Some of the data is available on the book website. The book addresses practical issues such as data quality, how to reach difficult target groups, how to design a survey to maximize response, and ethical issues that need to be considered. Innovative applications such as the use of biomarkers and eye-tracking techniques are also explored. Part 1 provides an overview of Internet survey research including its methodologies, strengths, challenges, and best practices. Innovative ways to minimize sources of error are provided along with a review of mixed-mode designs, how to design a scientifically sound longitudinal panel and avoid sampling problems, and address ethical requirements in Web surveys. Part 2 focuses on advanced applications including the impact of visual design on the interpretability of survey questions, the impact survey usability has on respondents’ answers, design features that increase interaction, and how Internet surveys can be effectively used to study sensitive issues. Part 3 addresses data quality, sample selection, measurement and non-response error, and new applications for collecting online data. The issue of underrepresentation of certain groups in Internet research and the measures most effective at reducing it are also addressed. The book concludes with a discussion of the importance of paradata and the Web data collection process in general, followed by chapters with innovative experiments using eye-tracking techniques and biomarker data. This practical book appeals to practitioners from market survey research institutes and researchers in disciplines such as psychology, education, sociology, political science, health studies, marketing, economics, and business who use the Internet for data collection, but is also an ideal supplement for graduate and/or upper level undergraduate courses on (Internet) research methods and/or data collection taught in these fields.