Download or read book Internet s Influence on Traditional Media in the Contemporary Media Environment written by Su Jung Kim and published by . This book was released on 2007 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This study investigated how traditional media use patterns have been affected by the Internet based on media substitution theory. Using cross-sectional survey data collected biannually from 2001-2005, this study analyzed indicators of time and functional displacement in a long-term perspective. The results showed that time displacement effect of the Internet has lessened and that changes in traditional media use were related to age, education, level of television use. In addition, the Internet was competing with television across all communication needs. Internet users and nonusers showed different patterns of media choice in response to communication needs". -- abstract.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Internet and the Mass Media written by Lucy Küng and published by SAGE Publications Limited. This book was released on 2008-06-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration' - Professor Heinz-Werner Nienstedt, President European Media Management Education Association 'This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently' - Professor Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work. This book will be essential reading for those who study, research or work in media, communication, journalism, media management, and arts administration.
Download or read book The New Media Book written by Dan Harries and published by . This book was released on 2002-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will prove to be the lasting impact of New Media on film and television? What kinds of transformations of moving image media are really already under way? The term 'new media' has become an effective catch word both as a description of the digital delivery of media via the Internet, DVD, and digital television and as a reference to the "newness" such technologies have brought to media more generally. And yet the nature of this transformation has been over-hyped and too little understood. The New Media Book provides an accessible, critical intervention into the field of moving image studies and features 20 newly commissioned and thought-provoking essays in a format designed to be of wide use to a range of courses in digital media, film and television studies. The book is divided into five thematic sections: Technologies, Production, Texts, Consumption, and Contexts and addresses how "new media" is both embracing and altering the existing media landscape. Topics discussed include the ways in which we interact with digital television, the changing methods of production, distribution, and exhibition within the media industry, and how the histories of traditional media have influenced the development of new media. The New Media Book examines the corresponding influences that 'traditional' media and 'new' media are having upon each other as well as revisiting central, continuing issues surrounding the moving image and the contexts in which all the media operate. The collected essays present and redefine these crucially important topics providing the most systematic analysis of both change and continuity in the contemporary media landscape yet published in the field of screen studies.
Download or read book Young People and New Media written by Sonia M. Livingstone and published by SAGE. This book was released on 2002-07-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining a comprehensive literature review with original empirical research on young people's use of new media, this book provides a fresh and in-depth discussion of the increasingly complex relationship between the media and childhood, the family and the home.
Download or read book Traditional Media and the Internet written by Sylvia M. Chan-Olmsted and published by Routledge. This book was released on 2017-10-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
Download or read book Social Theory after the Internet written by Ralph Schroeder and published by UCL Press. This book was released on 2018-01-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.
Download or read book The Impact of New Technology on the Traditional Media written by David Ward and published by . This book was released on 2003 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book News on the Internet written by David Tewksbury and published by Oxford University Press. This book was released on 2012-02-24 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news" have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.
Download or read book A Companion to New Media Dynamics written by John Hartley and published by John Wiley & Sons. This book was released on 2013-01-09 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level
Download or read book Studies in Contemporary Journalism and Communication in Russia s Provinces written by Greg Simons and published by Routledge. This book was released on 2022-04-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the contemporary communicational practices of journalists and media outlets and the consumption and reception patterns of audiences in Russia’s provinces with an emphasis on the intergenerational transmission of culture and memory. Investigating the interaction and issues of contemporary identity, culture, audiences and journalism in a rapidly changing and evolving Russia, this volume goes beyond the large metropolitan centres into the provincial regions of Russia to develop a more comprehensive overview. Despite a popular image that is often projected of Russia as a homogeneous, often threatening entity, its regions are very far from being uniform, with diverse, varied geographies, ethnicities, religions, cultures, resources and economic infrastructure. The perspectives offered by a range of scholars and practitioners explore the generational, political and regional diversities that exist across this vast country and analyse local and regional media. Covering topics not often discussed, this volume offers an important contribution for everyone interested in Russian politics, culture, journalism and history and the study of local and regional communication studies.
Download or read book Media in the Digital Age written by John Vernon Pavlik and published by Columbia University Press. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.
Download or read book Digital Media Youth and Credibility written by Miriam J. Metzger and published by MIT Press. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten
Download or read book The Digital Turn written by Wim Westera and published by AuthorHouse. This book was released on 2012-12 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about digital media. Even more, the book is about us. It explains how the ever-growing flood of digital media affects our perceptions of the world, change our behaviors and eventually transform our very existence. In the era of Facebook, Twitter, Google, and Apple, being online is the standard. We spend many hours a day gazing at our screens, traversing the virtual realm, and posting our tweets, tags, and "likes." Billions of years of evolution have prepared us for life at the savannas. It took us less than two decades to radically transform our biotope. Being online is no less than a fundamentally different mode of being. It is likely to produce a fragmented, detached, and distorted view of the world. What will be our understanding of the world when all certainties that result from living in a material world become useless? What will be our role and position when computer intelligence surpasses human intelligence? How can we avoid losing grip of the significance of identity, friendship, social engagement, and eventually life at large? The book explains the mechanisms and consequences of engaging in online spaces. It offers an accessible means for attaining a better understanding of the ways digital media influence our lives. It is a compact guide to becoming media literate and to preparing us for the advanced digital services that are yet to come. This makes the book an indispensable aid for every twenty-first-century citizen.
Download or read book U S Newspaper Industry in Transition written by Suzanne M. Kirchoff and published by DIANE Publishing. This book was released on 2010 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: (1) Introduction; (2) Industry History; (3) Industry Conditions: Industry Cost Cutting: Key to Survival?; Declining Advertising Revenues, Recession, and the Internet; Other Factors; Alternative News Sources; (4) Rise of the Web; (5) Interdependence: Searching for New Business Models; Non-profits; (6) Public Policy Issues; (7) Congressional Action: Industry Proposals; Supporting the General Practice of Journalism. Charts and tables.
Download or read book Misunderstanding the Internet written by James Curran and published by Routledge. This book was released on 2012-03-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the internet has been spectacular. There are now more 1.5 billion internet users across the globe, about one quarter of the world’s population. This is certainly a new phenomenon that is of enormous significance for the economic, political and social life of contemporary societies. However, much popular and academic writing about the internet takes a technologically deterministic view, assuming that the internet’s potential will be realised in essentially transformative ways. This was especially true in the euphoric moment of the mid-1990s, when many commentators wrote about the internet with awe and wonderment. While this moment may be over, its underlying technocentrism – the belief that technology determines outcomes – lingers on, and with it, a failure to understand the internet in its social, economic and political context. Misunderstanding the Internet is a short introduction, encompassing the history, sociology, politics and economics of the internet and its impact on society. The book has a simple three part structure: Part 1 looks at the history of the internet, and offers an overview of the internet’s place in society Part 2 focuses on the control and economics of the internet Part 3 examines the internet’s political and cultural influence Misunderstanding the Internet is a polemical, sociologically and historically informed textbook that aims to challenge both popular myths and existing academic orthodoxies around the internet.
Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
