Download or read book Internet Marketing Strategy for Publishers Authors and Consultants written by Don Nicholas and published by . This book was released on 2007-11-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing Strategy for Publishers, Authors and Consultants is a Complete, Comprehensive Strategy for Turning a Single Product Brand into a Multi-Million Dollar Niche Media Empire. And Now it's Available as a Print handbook!

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Download or read book The Nonfiction Book Marketing Plan written by Stephanie Chandler and published by . This book was released on 2013-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: After finally getting a book published, many authors find that the hardest part wasn't actually writing the book or getting it into print. The biggest challenge lies in marketing the book. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. The Nonfiction Book Marketing Plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. You will learn how to: Develop your own unique book marketing plan Establish authority in your field for your subject matter Build an effective website and leverage the power of blogging Reach your audience with Twitter, Facebook, LinkedIn, Google+, Pinterest, and YouTube Attract media attention with DIY publicity strategies that generate big exposure Boost sales on Amazon with insider tips to help you gain more visibility for your book Participate in book awards programs, book signing events, and other offline strategies Host ebook giveaways, write for websites, participate in Internet radio shows, and other powerful online marketing tactics Break in to professional speaking-for free or for fee Leverage your book to generate revenues from consulting, information products, and much more Each chapter concludes with an interview with a successful nonfiction author, providing even more real-world insight. Written for new and established authors of business, self-help, health and wellness, memoir, how-to, and other nonfiction books, The Nonfiction Book Marketing Plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books. Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of AuthorityPublishing.com, specializing in custom publishing for nonfiction books and social media marketing services for authors, and NonfictionAuthorsAssociation.com, a community dedicated to providing marketing education for members. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Visit StephanieChandler.com for more information or follow her on Twitter: @bizauthor.

Download or read book Internet Marketing written by Dave Chaffey and published by Pearson Education India. This book was released on 2009 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in Publishing written by Robin Birn and published by Routledge. This book was released on 2002-01-04 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

Download or read book 55 Ways to Promote Sell Your Book on the Internet written by Bob Baker and published by Bob Baker. This book was released on 2009-09-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: After spending nearly 20 years building a thriving, home-based publishing business in the music marketing niche, author Bob Baker is ready to show you the insider steps that led to his success. This new book reveals the most practical and cost-effective ways that Bob and other successful authors have promoted themselves and their books online. It demystifies Internet book marketing and makes it accessible to any author at any skill level. "As the co-author of 'Guerrilla Marketing for Writers' and the director of Author 101 University, I know smart book marketing ideas when I see them. Bob's new book is filled with simple but highly effective strategies any author can use to get attention and sell more books online." -Rick Frishman, founder of Planned Television Arts, www.RickFrishman.com "Bob Baker's fantastic '55 Ways' book should be at the top of every author's required reading list. It is an essential guide to the new world of online promotion and marketing - a must-have for any writer who wants to harness the Internet to build an audience and sell more books." -David Mathison, author of "Be the Media," www.BeTheMedia.com "If you want to increase your book sales, read Bob's '55 Ways' book. This comprehensive, easy-to-understand resource will demystify online marketing. It's just the kick in the pants you need to goose your book sales." -Steve Weber, author of "Plug Your Book!" and "ePublish."

Download or read book Best Marketing Strategies written by Nishant Baxi and published by . This book was released on 2021-02-02 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside this book, you will discover the topics about are you already marketing on the internet, creating email lists for marketing campaigns, evaluating the response to your internet marketing, hiring a consultant for internet marketing for beginners, internet marketing the easy way, internet marketing with an e-newsletter, is internet marketing working for you, know your audience when marketing online, learning about internet marketing, marketing your business online and so much more

Download or read book Digital Marketing PDF eBook written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2015-11-10 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Download or read book Internet Marketing Start to finish written by Catherine Juon and published by Que Publishing. This book was released on 2011 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

Download or read book Business Strategies for Magazine Publishing written by Mary Hogarth and published by Routledge. This book was released on 2018-04-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.

Download or read book Online Marketing for Busy Authors written by Fauzia Burke and published by . This book was released on 2017-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has truly never been a better time to be an author. Authors now have direct access to the public via the Internet and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? ......

Download or read book Blog to Book and Beyond written by Tom Masters and published by . This book was released on 2008-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUILD AN AUDIENCE WHILE YOU WRITE YOUR BOOK AND ATTRACT PUBLISHERS Want to build an audience for your book while it is in development? Promote and market your work more effectively? Get beyond the slush pile and attract the attention of publishers and agents? You can, by using the techniques discussed in Blog to Book & Beyond. In a lively and informative manner, Tom Masters shows you how other authors have found success using this approach. He takes you step-by-step through the process of turning your blog into a book that will attract the attention of agents and publishers. In Blog to Book & Beyond, you will discover: How authors are using blogs to get published Ways to structure your blog like a book Tips to help your blog reach more readers How to track and measure your readership How to turn your blog into a powerful book marketing platform Effective ways to attract publishers with your blogging success Blogging is a powerful new way to communicate your ideas to a large audience. But it takes careful planning and management to translate your blog into a best selling book. Blog to Book & Beyond helps you understand and apply proven techniques to get your book published. About the Author Tom Masters has extensive experience in strategic consulting, technology management and web marketing. He is President of the Book Publishers Northwest, and a frequent speaker and lecturer on blogging and social media. His special focus is book publishing based on new production technologies and innovative web marketing strategies.

Download or read book The Complete Guide to Book Marketing written by David Cole and published by Simon and Schuster. This book was released on 2010-02-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Download or read book Successful Website Marketing written by Peggi Ridgway and published by . This book was released on 2005 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy steps to effectively promoting a business on the Internet (without costing a fortune).

Download or read book Jeff Herman s Guide to Book Publishers Editors Literary Agents 28th edition written by Jeff Herman and published by New World Library. This book was released on 2018-10-12 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to get published, read this book! Jeff Herman's Guide unmasks nonsense, clears confusion, and unlocks secret doorways to success for new and veteran writers! This highly respected resource is used by publishing insiders everywhere and has been read by millions all over the world. Jeff Herman's Guide is the writer's best friend. It reveals the names, interests, and contact information of hundreds of agents and editors. It presents invaluable information about 245 publishers and imprints, lists independent book editors who can help you make your work more publisher-friendly, and helps you spot scams. Jeff Herman's Guide unseals the truth about how to outsmart the gatekeepers, break through the barriers, and decipher the hidden codes to getting your book published. Countless writers have achieved their highest aspirations by following Herman's outside-the-box strategies. If you want to reach the top of your game and transform rejections into contracts, you need this book! Comprehensive index lists dozens of subjects and categories to help you find the perfect publisher or agent.

Download or read book Internet Marketing for Writers and Businesses written by Sylvia Hubbard and published by . This book was released on 2008-08-04 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet. From Tagging to html, Sylvia Hubbard, Author and Internet Marketing Consultant gives you the tips and tricks to become a success online. See this author's website for more of her work: www.sylviahubbard.com. Join author's mailing list to get free updates to this book.