Download or read book International Marketing Management written by Mario Glowik and published by Walter de Gruyter. This book was released on 2012-09-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena.
Download or read book International Management written by Paul Sweeney and published by Routledge. This book was released on 2014-09-19 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting international management, the legal and political forces driving international business, and the ethical and cultural dilemmas that can arise Mastering the essential elements of effective interaction in the international arena, from cross-cultural understanding and communication to cross-border negotiation Recognizing and taking advantage of strategic opportunities, such as entering and operating in foreign markets Building and leading effective international teams, including personal and behavioral motivation, as well as taking an international perspective on the hiring, training, and development of employees These principles are emphasized in the text with current examples and practical applications, establishing a foundation for students to apply their understanding in the current global business environment. With a companion website featuring an instructor’s manual, powerpoint slides, and a testbank, International Management, 5e is a superb resource for instructors and students of international management.
Download or read book Management International Review written by Jan Hendrik Fisch and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a field of research, the joint of innovation and internationalization is eminently fruitful because these two aspects of management have a reinforcing influence on one another. Innovation enables internationalization, internationalization triggers innovation. A balanced set of authors, from near to far and from upcoming to established reflect the latest research in this area in this special issue of mir.
Download or read book Strategic International Management written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-02-04 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
Download or read book International Marketing Management written by Ralph Berndt and published by Springer Nature. This book was released on 2023-05-23 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
Download or read book International and Cross Cultural Management Research written by Jean-Claude Usunier and published by SAGE. This book was released on 1998-09-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different approaches to international management research. The second chapter offers a typology of research designs in international management, and shows the role culture plays in such designs. The theories and paradigms that serve international and cross-cultural management research are examined in the third chapter. Chapter four examines and defines culture, its process and components. The final chapter pulls the describing arguments together to show how the construct of culture can be used in international management research. Throughout, the author provides numerous illustrative examples from key empirical studies.
Download or read book Management and International Review written by Shirley J. Daniel and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue is devoted to the topic of globalization, one of the most emotionally charged terms in international business today. While globalization is not really a new phenomenon, advances in transportation and communications technology as well as decreasing trade barriers have increased the pace and magnitude of cross border interactions, bringing them to the forefront of discussion for scholars.
Download or read book International Human Resource Management and International Labour Law written by Wilhelm Schmeisser and published by Walter de Gruyter. This book was released on 2013-03-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: In globally managed companies International Human Resource Management is more and more understood as coordination instrument, which uses finance oriented instruments as the International Remuneration Management System with stock option programs and the Berlin Human Capital Evaluation Model for the assessment of performance and remuneration of branch managers and leading positions.
Download or read book Theory and Management of Collective Strategies in International Business written by R. Haak and published by Springer. This book was released on 2003-12-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.
Download or read book Routledge German Dictionary of Business Commerce and Finance Worterbuch Fur Wirtschaft Handel und Finanzen written by Sinda Lopez and published by Routledge. This book was released on 2019-07-12 with total page 2115 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. The German Dictionary of Business, Commerce and Finance is the second dictionary to be published in Routledge’s programme of bilingual business dictionaries. The series was launched in December 1995 with the French Dictionary of Business, Commerce and Finance. It would not have been possible to compile this dictionary within a relatively short timescale, and to the standard achieved, without the use of a highly sophisticated, custom-designed database. The database’s most significant feature is that it is designed as a relational database: term records for each language are held in separate files, with further files consisting only of link records. Links between terms in different language files represent translations, enabling us to handle various types of one-to-many and many-to-one equivalences. Links between terms within a single language file represent crossreferences between geographical variants and abbreviations. The content of the database for this dictionary was created in three principal phases. A considerable proportion of the English term list was already available following the publication of the French Dictionary of Business, Commerce and Finance. The term list was then sent out to specialist translators - with current practical experience of business translation - who supplied German equivalences and expanded the English and German term lists to include the main relevant terminology in their particular spheres of work.
Download or read book Ethics in International Management written by Brij Nino Kumar and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic International Marketing written by Hans G. Meissner and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.
Download or read book Cultural Dimensions of International Mergers and Acquisitions written by Martine Cardel Gertsen and published by Walter de Gruyter. This book was released on 2013-02-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Human Resource Management written by Rüdiger Pieper and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Routledge German Dictionary of Business Commerce and Finance written by Routledge (Firm) and published by Psychology Press. This book was released on 1997 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 50,000 terms and references and 4,000 abbreviations in both German and English. Over 40 subject areas are covered, including: - Accountancy - Banking - Computing - Economics - Finance - General Commerce - Human Resource Management - Import/Export - Industry - Insurance - Law - Management - Mathematics - Media - Patents - Politics - Property - Sales & Marketing - Stock Market - Taxation - Tourism - Welfare & Safety - and many more.
Download or read book International Sport Management written by Eric W. MacIntosh and published by Human Kinetics Publishers. This book was released on 2019 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.
