Download or read book International Marketing Strategy of Coca Cola Company written by Umut Çelik and published by GRIN Verlag. This book was released on 2017-09-04 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, ESC Dijon Bourgogne - Burgundy School of Business, language: English, abstract: The subject of the study is marketing in international markets, the subject of research is the essence and the system of it. The purpose of the paper work is to analyze the principles of international marketing, to consider this kind of activities in The Coca Cola Company. In conditions of transition to a market economy, one of the factors of effective functioning of economic entities is the access of these entities to international markets. Marketing, as experts emphasize, is not only a theoretical but also a predominantly practical discipline that arose and developed as a result of economic activity in a market. Marketing in the course of its development has widely used the advanced achievements of science, it is an arsenal of modern techniques and methods of various scientific disciplines that are used to solve a wide range of tasks. In the current conditions of development of the economic sphere of society, which are characterized by the intensification of competition in world markets, increasingly complex technological and organizational models of production, extreme information saturation and efficiency of foreign economic activity, is closely linked with the goals and methodology of using marketing tools. Moreover, its international aspects are significantly updated due to the further internationalization of the world economy, expansion of international trade, more dynamic and massive movement of capital and labor. In conditions of rapid market development, the application of marketing strategies is one of the most important functions for organizations. Every year the competitive situation grows and is increasingly complicated due to the expansion of the borders of foreign markets, the presence in the domestic market of foreign firms with significant experience of international business. In such conditions, the growth of competitiveness in demonstrated by organizations that carry out their activities not only on the domestic market, but also on foreign markets. Organizations can count on successful conduct of business in foreign markets only if they have a good knowledge of the world situation and own the economic situation in international markets, which is connected with the need to have not only advanced achievements in the production of goods but also with effective marketing abroad. Today, the study and application of international marketing by organizations in their activities becomes a necessity.
Download or read book International Marketing Strategies to Go Global written by Lina Gertzmann and published by GRIN Verlag. This book was released on 2021-10-05 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2.0, Ruhr-University of Bochum, language: English, abstract: The term paper deals with business and marketing in times of globalization. In view of the process of technical progress and globalization, strategies to assert oneself on the world market are indispensable. As one of the well-known companies on the global market, Coca-Cola has various concepts in order to remain competitive. The aim of this term paper is to give the reader an overview of the origins of the company, to examine the strategies that are important in the context of the globalized market, and to observe in how far they are used by Coca-Cola. An excursus on McDonald's as another example of a global corporation is intended to offer a comparison and to illustrate the extent to which the approach of the fast food chain differs from the one of the soft drinks manufacturer.
Download or read book International Marketing Strategies written by Christina Dost and published by GRIN Verlag. This book was released on 2006-10-25 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, University of Applied Sciences Braunschweig / Wolfenbüttel, course: International Business, language: English, abstract: Since the word has both technical and political meanings, different groups will have differing histories of "globalization". In general use within the field of economics and political economy, however, it is a history of increasing trade between nations based on stable institutions that allows firms in different nations to exchange goods and services with minimal friction. The term "liberalization" means the acceptance of the neoclassical economic model which is based on the unimpeded flow of goods and services between economic jurisdictions. This led to specialization of nations in exports, and the pressure to end protective tariffs and other barriers to trade. The period of the gold standard and liberalization of the 19th century is often called "The First Era of Globalization". Based on the Pax Britannica and the exchange of goods in currencies pegged to specie, this era grew along with industrialization. The theoretical basis was David Ricardo's work on Comparative advantage and Say's Law of General equilibrium. In essence, it was argued that nations would trade effectively, and that any temporary disruptions in supply or demand would correct themselves automatically. The institution of the gold standard came in steps in major industrialized nations between approximately 1850 and 1880, though exactly when various nations were truly on the gold standard is contentiously debated. In the "First Era of Globalization" is said to have broken down in stages beginning with the First World War, and then collapsing with the crisis of the gold standard in the late 1920s and early 1930s. Countries that engaged in that era of globalization, including the European core, some of the European periphery and various European offshoots in America and Oceania, prospered. Inequality between those states fell, as goods, capital and labour flowed remarkably freely between nations.
Download or read book Market Entry Strategies written by Viktor Tielmann and published by GRIN Verlag. This book was released on 2010 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, course: International Marketing Management, language: English, abstract: Globalization has increased the competition amongst firms. There are more and more companies which are motivated to conquer foreign markets and enlarge their presence on these markets. For multiple reasons, companies adopt modes to enter foreign markets and find new channels of distribution. Choosing the right and appropriate market entry strategy has a growing importance. As a matter of fact, companies should align their strategy to their objectives and adapt them to the foreign markets environment. There are numerous different entry strategies which are all linked to different entry modes, different amounts of risks or costs. From the least costly mode to the most expensive one we distinguish three main strategies: Export is characterized by the transportation of finished goods from one country to another. The distribution on site is done by an intermediary or by foreign based distributors or agents. Joint Venturing includes different characteristics of various joint contracts with firms to produce or promote services or products. Direct investment is, when a company decides to invest directly into a foreign country by either establish an assembly operation, a wholly-owned operation as well as a merge or an acquisition. Each of the market entry strategy has both, advantages and disadvantages. The less costly the strategy is, the less control the company has over the distribution channel. Consequently, the company depends more or less on foreign institutions or foreign partners. All in all a company has to figure out for itself which strategy to choose, according to its particular situation, financial as well as economical and environmental. Therefore, before entering a market,
Download or read book Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff s Theory written by Kristina Bachmeier and published by GRIN Verlag. This book was released on 2009-01-12 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.
Download or read book A short course in international marketing blunders electronic resource written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creative Marketing Strategies written by Whitney Surra and published by . This book was released on 2021-08 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the factors that lead to the success of Coca-Cola and Anheuser-Busch is their marketing strategies. If you want to discover the secrets behind this success, please keep reading this book. In this book, you will discover: CHAPTER 1: Corporate Culture in the '60's CHAPTER 2: Born Again. Going to Work for The Coca-Cola Company CHAPTER 3: The Largest Selling Christmas Ornament of All Time CHAPTER 4: Match the Stars. Win with Coke! 1st National Baseball Promotion CHAPTER 5: Everything changes in A&SP to Brand Marketing Teams CHAPTER 6: Competition Brings About Major Changes at Coke in the '60's CHAPTER 7: Fresca, Taking the Nation by Storm (It's a Blizzard) And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Download or read book Coca Cola s Marketing Strategy An Analysis of Price Product and Communication written by Julia Anders and published by GRIN Verlag. This book was released on 2013-09-11 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca–Cola connects with its audience and customers in a way that other companies don’t do. This report provides information about Coca–Cola’s Marketing Strategy and analyzes its communication, product and price policy.
Download or read book International Marketing written by Colin Gilligan and published by Routledge. This book was released on 2012-11-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Download or read book Global Marketing Strategy written by Susan P. Douglas and published by McGraw-Hill Companies. This book was released on 1995 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Marketing Stories written by Elijah Machens and published by . This book was released on 2021-08 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the factors that lead to the success of Coca-Cola and Anheuser-Busch is their marketing strategies. If you want to discover the secrets behind this success, please keep reading this book. In this book, you will discover: CHAPTER 1: Corporate Culture in the '60's CHAPTER 2: Born Again. Going to Work for The Coca-Cola Company CHAPTER 3: The Largest Selling Christmas Ornament of All Time CHAPTER 4: Match the Stars. Win with Coke! 1st National Baseball Promotion CHAPTER 5: Everything changes in A&SP to Brand Marketing Teams CHAPTER 6: Competition Brings About Major Changes at Coke in the '60's CHAPTER 7: Fresca, Taking the Nation by Storm (It's a Blizzard) And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Download or read book International Marketing written by Rajagopal and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv
Download or read book Coca Cola s Marketing Strategy written by Julia Anders and published by . This book was released on 2013-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly Research Paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, - (University of International Studies, Ramkhamhaeng, Bangkok), language: English, comment: A profound paper about Coca Cola's Marketing Strategy. It was a final paper for two combined Marketing courses taught by a German professor (Wiesbaden Business School)., abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.
Download or read book International marketing written by Lee D. Dahringer and published by . This book was released on 1991 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing RLE International Business written by Colin Gilligan and published by Routledge. This book was released on 2013-01-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Download or read book International Marketing Strategy written by Chris Phillips and published by Routledge. This book was released on 1994-01-01 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Coca Cola Company History SWOT analysis maketing strategies written by Carol Nganga and published by GRIN Verlag. This book was released on 2014-09-10 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Economic and Social History, grade: B, The University of Liverpool, language: English, abstract: Coca-Cola Company has a long history dating back to 1886, when John Pemberton made Coca Cola syrup at his back yard and carried them to Jacob’s pharmacy for sale. In the year 1887, the founder of the Coca-Cola, John Pemberton sold the enterprise to another chemist, Asa Chandelier. Asa Chandelier, through his efforts, turned the Coca-Cola Company in an international path through aggressive advertisements and marketing. At the time, the company manufactured only one brand: the Coca-Cola. However, over the years, it now manufactures about 400 brands in over 200 countries. During the early years of production, the company sold the beverages in glasses, from a fountain in the Jacobs pharmacy. However, in late 19th century, two lawyers obtained permission from Chandelier to sell the beverage in bottles. This was the beginning of the Coca-Cola bottled beverage, which is now carried anywhere all over the world. Around this time, the company put up a competition for the design of the Coca-Cola bottle. An Indiana company won the tender to manufacture the Coca-Cola bottle. Their decision was convinced by the fact that the company manufactured a unique, decent looking bottle, which could be recognized in the dark. The shape is still retained by Coca-Cola Company to date. This step was geared towards isolating the Coca-Cola Company from other beverage companies because of its unique attributes. The bottle was to help the consumers identify the product. The company changed hands again in 1919 when the company was sold to Ernest Woodruff for $25. Woodruff later entrusted the company to his son Robert Woodruff in 1923. Robert was a particularly smart man in business and he is entrusted with the honor of introducing the Coca-Cola to the world Olympic Games in 1928. He also pioneered the packaging of the Coca-Cola drink in six packs and other easy to carry packages. The company received worldwide publicity due to the Olympic Games, and it expanded distribution to many countries outside the US and made two distribution lines in the US. Another boost to the worldwide publicity of Coca-Cola was the fact that when the American government entered the World War II, Coca-Cola Company still under the leadership of Woodruff, offered it for sale at a lower rate to uniformed soldiers and the company bore the costs. [...]
