Download or read book International Marketing and Export Management written by Gerald S. Albaum and published by Prentice Hall. This book was released on 2005 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
Download or read book International Marketing and Export Management written by Gerald Albaum and published by Addison Wesley Publishing Company. This book was released on 1994 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central themes are the understanding of marketing processes and the management of export operations and decision making.
Download or read book International Business Management written by Pradip Kumar Sinha and published by Excel Books India. This book was released on 2009 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly changing scenario of the world, the study of international business management has become necessary for management students. This book has been developed to set a new standard for international business textbooks. The book provides a comprehensive and up-to-date coverage of all the related world issues with special reference to India. It is written in simple language and maintains an integrated and logical flow from beginning to end. The book mainly focuses on managerial implications, which caters to the needs of management students. The book presents a thorough review of economies and politics of international trade and investment and various functions and forms of Global monetary system. It is hoped that this book will definitely be liked and appreciated by the readers/ students.
Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book International Marketing and Export Management written by Gerald Albaum and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
Download or read book INTERNATIONAL TRADE EXPORT MANAGEMENT written by UDIT KUMAR CHAUHAN and published by OrangeBooks Publication. This book was released on with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive coverage of International Trade & export management in Indian contxt.This book has been written according to the syllabus prescribed for B.Com, BBA, MBA examinations of Indian universities. International business and export is an emerging area in India with immense potential to generate revenue and employment. This book encourages students to take up the field of international business and export management as career. It endeavours to provide the fundamentals and a full overview of the international business and export management in Indian contxt.
Download or read book International Marketing and Export Management written by Gerald Albaum and published by . This book was released on 2002 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.
Download or read book International Business written by Michael R. Czinkota and published by Cambridge University Press. This book was released on 2021-09-16 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Download or read book The Strategy and Organization of International Business written by Peter J. Buckley and published by Springer. This book was released on 2016-07-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.
Download or read book Impact of Culture on Management of Foreign SMEs in China written by Rubens Pauluzzo and published by Springer. This book was released on 2018-03-24 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by management in this process, the authors explore the implications of academic discourses on culture and its dimensions for company management. The influence of Chinese cultural roots and the country’s current cultural environment on management is then examined, with provision of guidance on response to the identified challenges. A key feature of the book is the presentation of important recent fieldwork in the main economic regions of China. This research further clarifies how business culture and cultural differences impact on company activities in China and casts light on various aspects of the adaptive capability of SMEs within the country, highlighting the value of cultural awareness and intelligence. The book will be of interest to academics and practitioners alike.
Download or read book Students Britannica India Careers written by Dale Hoiberg and published by Popular Prakashan. This book was released on 2000 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2011-01-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Download or read book International Trade and Export Management written by Francis Cherunilam and published by . This book was released on 2010 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary International Business in the Asia Pacific Region written by Alain Verbeke and published by Cambridge University Press. This book was released on 2019-04-02 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.
