Download or read book Internal Marketing written by David M. Brown and published by Routledge. This book was released on 2020-10-29 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.
Download or read book British Reports Translations and Theses written by British Library. Document Supply Centre and published by . This book was released on 1997 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book British Reports Translations and Theses written by British Library. Lending Division and published by . This book was released on 1997 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for Mar. 1981 contains index for Jan.-Mar. 1981 in microfiche form.
Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Download or read book Personnel Management Abstracts written by and published by . This book was released on 1993 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Employment Contract in Transforming Labour Relations written by Lammy Betten and published by Springer. This book was released on 1995-10-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Employment Contract in Transforming Labour Relations provides a world-wide analysis of the changing role of the contract of employment in modern societies. The central question in this book is whether the contract of employment still serves its traditional purpose in a period marked by the so-called `globalisation of the economy' with the concomitant calls for flexibility in and deregulation of the labour markets in capitalist countries. Highly regarded authors from a number of European countries, as well as Japan, Australia and the United States, have contributed to this exciting comparative exercise which provides vital reading for anyone interested in the restructuring which labour relations must undergo to meet the demands of a newly emerging (post) industrial society.
Download or read book Internal Marketing Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Download or read book Employee Relations International written by and published by . This book was released on 1997 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Human Resource Management written by Noel Tichy, Charles Fombrun, Mary Ann Devanna and published by . This book was released on 1981 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Human Resources written by Stephen Bach and published by John Wiley & Sons. This book was released on 2013-01-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition is a comprehensive, authoritative set of essays. It is more detailed and analytical than the mainstream treatments of HRM. As in previous editions, Managing Human Resources analyses HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of institutional arrangements that extend beyond the firm. The consequences of HRM need to incorporate analysis of employees and other stakeholders as well as the implications for organizational performance.
Download or read book Human Resource Management written by Debi S. Saini and published by . This book was released on 2000 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Relationship Mediated Theory of Internal Marketing written by David Ballantyne and published by . This book was released on 2004 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Value Profit Chain written by James L. Heskett and published by Simon and Schuster. This book was released on 2010-05-11 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.
Download or read book Key Issues in Organizational Communication written by Dennis Tourish and published by Psychology Press. This book was released on 2004 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring key issues in communication and their impacts on organizational outcomes and management theory, this book considers the important changes in technology and globalization in the context of communications.
Download or read book Human Resource Management for the Hospitality and Tourism Industries written by Dennis Nickson and published by Routledge. This book was released on 2007-02-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated look at HRM policies and practices in the tourism and hospitality industries A comprehensive contextualisation of the nature of the industries, the dynamics of service quality and the variety of HR policies and practices, including a realistic treatment of training, labour markets, employee relations and remuneration International examples showcase good practice in a variety of organisations, such as Prêt a Manger, Marriott and South West Airlines, as well as a number of examples of good practice in SMEs
Download or read book Managing Services Marketing written by John E. G. Bateson and published by . This book was released on 1992 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.
