Download or read book Intelligent Support Systems for Marketing Decisions written by Nikolaos F. Matsatsinis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Download or read book Intelligent Decision making Support Systems written by Jatinder N.D. Gupta and published by Springer Science & Business Media. This book was released on 2007-03-30 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be bought by researchers and graduates students in Artificial Intelligence and management as well as practising managers and consultants interested in the application of IT and information systems in real business environment.

Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Download or read book Marketing Decision Making and Decision Support written by Gerrit H. van Bruggen and published by Now Publishers Inc. This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.

Download or read book Decision Making Support Systems Achievements and Challenges for the New Decade written by Mora, Manuel and published by IGI Global. This book was released on 2002-07-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation The book presents state-of-the-art knowledge about decision-making support systems (DMSS). Its main goals are to provide a compendium of quality chapters on decision-making support systems that help diffuse scarce knowledge about effective methods and strategies for successfully designing, developing, implementing, and evaluating decision-making support systems, and to create an awareness among readers about the relevance of decision-making support systems in the current complex and dynamic management environment.

Download or read book Multiple Criteria Decision Analysis State of the Art Surveys written by José Figueira and published by Springer Science & Business Media. This book was released on 2005 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is the most comprehensive work available to survey the state of the art in MCDA to date. Its 25 chapters are organized in eight parts and are written by 52 international leading experts. Each of these parts covers one of the central streams of multiple criteria decision analysis literature. These literature streams are: MCDA today, Foundations of MCDA, Our Ranking Methods, Multiattribute Utility Theory, Non-Classical MCDA Approaches, Multiobjective Mathematical Programming, Applications, and MCDM Software. The handbook presents the most up-to-date discussions on well-established methodologies and theories in the field, while systematically surveying emerging fields in MCDA such as conjoint measurement, fuzzy preferences, fuzzy integrals, rough sets, etc. MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is a valuable reference volume (more than 2000 references) for the field of decision analysis. It provides graduate students, researchers, and practitioners with a sweeping survey of MCDA theory, methodologies, and applications. It is a handbook that is particularly suitable for use in seminars in Decision Analysis, Decision Support, and Decision Theory.

Download or read book Intelligent Decision Technologies written by Junzo Watada and published by Springer Science & Business Media. This book was released on 2011-11-19 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Decision Technologies (IDT) seeks an interchange of research on intelligent systems and intelligent technologies which enhance or improve decision making in industry, government and academia. The focus is interdisciplinary in nature, and includes research on all aspects of intelligent decision technologies, from fundamental development to the applied system. This volume represents leading research from the Third KES International Symposium on Intelligent Decision Technologies (KES IDT’11), hosted and organized by the University of Piraeus, Greece, in conjunction with KES International. The symposium was concerned with theory, design, development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery for a better future. The symposium was concerned with theory, design, development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery for a better future.

Download or read book Intelligent and Complex Systems in Economics and Business written by Ernesto León-Castro and published by Springer Nature. This book was released on 2020-12-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of works of different areas that seek to apply the intelligent and complex systems in various applied problems. The problems that are worked in the book are the evaluation of the competence of the states, fuzzy classification, relationship between incentives and innovation, design of new products, analysis of profiles in social networks, innovation capabilities, software development, business growth, leadership and use of big data.

Download or read book Research Anthology on Decision Support Systems and Decision Management in Healthcare Business and Engineering written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision support systems (DSS) are widely touted for their effectiveness in aiding decision making, particularly across a wide and diverse range of industries including healthcare, business, and engineering applications. The concepts, principles, and theories of enhanced decision making are essential points of research as well as the exact methods, tools, and technologies being implemented in these industries. From both a standpoint of DSS interfaces, namely the design and development of these technologies, along with the implementations, including experiences and utilization of these tools, one can get a better sense of how exactly DSS has changed the face of decision making and management in multi-industry applications. Furthermore, the evaluation of the impact of these technologies is essential in moving forward in the future. The Research Anthology on Decision Support Systems and Decision Management in Healthcare, Business, and Engineering explores how decision support systems have been developed and implemented across diverse industries through perspectives on the technology, the utilizations of these tools, and from a decision management standpoint. The chapters will cover not only the interfaces, implementations, and functionality of these tools, but also the overall impacts they have had on the specific industries mentioned. This book also evaluates the effectiveness along with benefits and challenges of using DSS as well as the outlook for the future. This book is ideal for decision makers, IT consultants and specialists, software developers, design professionals, academicians, policymakers, researchers, professionals, and students interested in how DSS is being used in different industries.

Download or read book Handbook on Decision Support Systems 2 written by Frada Burstein and published by Springer Science & Business Media. This book was released on 2008-01-22 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most comprehensive reference work dealing with decision support systems (DSS), this book is essential for the library of every DSS practitioner, researcher, and educator. Written by an international array of DSS luminaries, it contains more than 70 chapters that approach decision support systems from a wide variety of perspectives. These range from classic foundations to cutting-edge thought, informative to provocative, theoretical to practical, historical to futuristic, human to technological, and operational to strategic. The chapters are conveniently organized into ten major sections that novices and experts alike will refer to for years to come.

Download or read book Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and published by Springer Science & Business Media. This book was released on 2010-09-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

Download or read book Decision Support Systems written by Daniel Power and published by iUniverse. This book was released on 2004-12-21 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision Support Systems: Frequently Asked Questions is the authoritative reference guide to computerized Decision Support Systems. Author Dan Power has spent almost 30 years building, studying and teaching others about computerized Decision Support Systems. Dr. Power is first and foremost a Decision Support evangelist and generalist. From his vantage point as editor of DSSResources.COM, he tracks a broad range of contemporary DSS topics. In this DSS FAQ, Dr. Power answers 83 frequently asked questions about computerized decision support systems. The FAQ covers a broad range of contemporary topics and the questions are organized into 8 chapters. DSS FAQ helps readers understand questions like: What is a DSS? What kind of DSS does Mr. X need? Does data modeling differ for a Data-Driven DSS? Is a Data Warehouse a DSS? Is tax preparation software an example of a DSS? What do I need to know about Data Warehousing/OLAP? What is a cost estimation DSS? What is a Spreadsheet-based DSS? Decision Support Systems: Frequently Asked Questions is a useful resource for IT specialists, students, professors and managers. It organizes important Ask Dan! questions (with answers) published in DSS News from 2000 through 2004.

Download or read book Decision Support Systems and Intelligent Systems written by Efraim Turban and published by . This book was released on 1998 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: B> This book is widely known for its comprehensive treatment of decision support theory and how it is applied. Through four editions, this book has defined the course and set the standard for up-to-date coverage of the latest decision support theories and practices by managers and organizations. This fifth edition has been streamlined and updated throughout to reflect new computing technologies. Chapter 9 has been completely rewritten to focus on the Internet and Intranet. The reader will find expanded coverage of data warehousing, data mining, on-line analytical processes, and an entirely new chapter on intelligent agents (Ch. 19). Internet related topics and links to Internet exercises and cases appear throughout the new edition.

Download or read book Decision Support and Business Intelligence Systems written by Efraim Turban and published by Pearson Education India. This book was released on 2011 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decision Support for Product Development written by Marcin Relich and published by Springer Nature. This book was released on 2020-11-22 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how to use computational intelligence and artificial intelligence tools to improve the decision-making process in new product development. These approaches, including artificial neural networks and constraint satisfaction solutions, enable a more precise prediction of product development performance compared to widely used multiple regression models. They support decision-makers by providing more reliable information regarding, for example, project portfolio selection and project scheduling. The book is appropriate for computer scientists, management scientists, students and practitioners engaged with product innovation and computational intelligence applications.

Download or read book Improving Business Performance Through Innovation in the Digital Economy written by Oncioiu, Ionica and published by IGI Global. This book was released on 2019-09-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities. Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises.

Download or read book Handbook on Decision Support Systems 1 written by Frada Burstein and published by Springer Science & Business Media. This book was released on 2008-01-22 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision support systems have experienced a marked increase in attention and importance over the past 25 years. The aim of this book is to survey the decision support system (DSS) field – covering both developed territory and emergent frontiers. It will give the reader a clear understanding of fundamental DSS concepts, methods, technologies, trends, and issues. It will serve as a basic reference work for DSS research, practice, and instruction. To achieve these goals, the book has been designed according to a ten-part structure, divided in two volumes with chapters authored by well-known, well-versed scholars and practitioners from the DSS community.