Download or read book Int gration d un syst me d cisionnel d aide la prise de d cisions aux campagnes marketing et commerciales dans les entreprises de vente en ligne written by Michel Ruphin Jiofack and published by . This book was released on 2020-09-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thèse de Master de l'année 2020 dans le domaine Informatique - Informatique Appliquée à la Gestion, note: Master II, langue: Français, résumé La thématique principale de ce travail se fait dans le cadre du mémoire de fin d'étude afin d'obtenir notre diplôme de master professionnel en système d'information option génie logiciel concerne Intégration d'un système décisionnel d'aide à la prise de décisions aux campagnes marketing et campagnes commerciales dans les entreprises de vente en ligne. Cas de Multi Canal Services(MCS) qui une entreprise de la place. Afin de bien comprendre les concepts, le fonctionnement de MCS, nous avons effectués un état des lieux qui nous a permis de comprendre le système décisionnel de MCS et de déceler ces limites. Pour pallier ces limites, nous avons proposés un système d'aide à la prise décision donc les résultats finaux sont les reporting comme objectifs fixé dans le cahier des charges en passant par une analyse du système existant, une conception (de la zone d'entreposage, de la zone d'alimentation, des meta données), par une implémentation et un déploiement de l'entrepôt des données. Pour éviter l'effet tunnel, nous nous sommes appuyés sur l'une des méthodes de gestion des projets les plus utilisé du moment qui est la méthode agile tout en découpant les sprints selon le principe SMART. Tout ceci va se faire en suivant les règles éditées par les deux pères fondateurs de l'entrepôt de données: William H. Inmon l'inventeur du concept et Ralph Kimball. Une fois l'entrepôt de données construites, nous avons fait usage des outils de reporting comme PowerBI et Zoho Analytic pour diverse raison.
Download or read book Gestion commerciale et marketing avec OpenERP written by Fabien Pinckaers and published by Editions Eyrolles. This book was released on 2012-09-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Une gestion moderne et efficace grâce à un ERP libre ! Alliant la richesse fonctionnelle et la maturité de SAP avec la simplicité d'utilisation de Ciel ou Sage, OpenERP est le progiciel libre de gestion intégrée (PGI ou ERP) le plus utilisé au monde ! Il se révèle un allié précieux des responsables d'entreprises de tous secteurs qui souhaitent optimiser de façon claire et flexible l'ensemble des processus d'organisation et de gestion (CRM, ventes, comptabilité générale et analytique, gestion des stocks, ressources humaines, etc.). Organiser efficacement son activité commerciale ? Ce n'est plus un rêve... Adaptez OpenERP à votre organisation, en concevant un cycle de vente clair, du prospect au bon de commande Faites circuler l'information en temps réel entre tous les services concernés Automatisez vos campagnes marketing, e-mail comme papier, et établissez des profils de clients et prospects Optimisez votre relation client en gardant une trace de tous vos prospects ou partenaires, fournisseurs ou clients Planifiez vos rendez-vous et appels téléphoniques Synchronisez OpenERP avec votre appareil mobile et connectez-y votre messagerie Gérez des listes de prix dans plusieurs devises, surveillez vos marges, contrôlez les livraisons et la facturation Mesurez et améliorez vos performances commerciales grâce aux tableaux de bord et obtenez des prévisions détaillées Installez et paramétrez le logiciel selon vos besoins, sous Windows comme sous Linux À qui s'adresse cet ouvrage ? À tous les responsables ou gestionnaires de PME ou de TPE désireux d'améliorer leur organisation commerciale Aux responsables et employés des services commerciaux et marketing d'entreprises de toutes tailles Aux étudiants en informatique de gestion souhaitant se former sur un outil gratuit et accessible
Download or read book Essai pour la construction d un syst me int ractif d aide a la d cision written by Mouloud Tensaout and published by . This book was released on 1995 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les systemes classiques de planification d'entreprise (les systemes d'aide a la decision de type corporate planning et dss) sont inadaptes aux environnements turbulents et dynamiques dans lesquels operent la grande majorite des entreprises. Ils reposent sur le modele de la rationalite pure et sur des outils analytiques depasses. Le processus de prise de decision necessite certes des outils analytiques mais aussi de l'expertise et le jugement des membres de l'organisation. Nous proposons de construire un systeme systemique et interactif d'aide a la prise de prise de decision base sur les recents apports theoriques : l'approche socio-psychologique, l'ecole de l'apprentissage, l'ecole evolutionniste et les sciences de la cognition. Ce systeme integre le processus de decision verticalement (entre les decisions strategiques, tactiques et operationnelles) et horizontalement (entre les fonctions marketing, production financiere et ressource humaine). C'est un systeme transversal qui relie les differents centres de decision pour faciliter la collaboration et la resolution d'eventuels conflits entre les membres de l'organisation. Ce systeme d'aide a la decision repose sur le paradigme de la rationalite limitee et les concepts de transversalite et de reactivite plutot que sur l'approche technico-rationnelle pour la resolution des problemes. L'objectif est d'ameliorer l'efficacite du processus de decision plutot que son efficience. Aussi, on ne pretend pas remplacer la pensee ni l'action des membres. Aucun systeme formel ne permet de detecter les opportunites et les dangers avec certitude. La vision, la chance resteront des elements importants dans le developpement des organisations.
Download or read book Aide la d cision written by Philippe Vallin and published by Ellipses Marketing. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toute prise de décision réfléchie repose sur un modèle explicite ou non. Cet ouvrage présente la démarche de modélisation et de résolution de problématiques d'aide à la décision par l'analyse et le commentaire de cas provenant, pour la majorité, de problèmes réels. Les domaines abordés couvrent la logistique, la gestion de production, la gestion des ressources humaines, le marketing, la finance. L'originalité de cet ouvrage est l'éclairage mis sur l'analyse et le processus de modélisation (conception du modèle). Pour accompagner le lecteur non spécialiste, chaque cas est traité intégralement, de l'analyse à la résolution de chaque problème. Les difficultés sont présentées graduellement, le recours à un ouvrage théorique spécialisé n'est donc pas nécessaire. Les outils présentés sont la théorie des graphes (chemins, flots, arbres), la programmation linéaire (continue et en nombres entiers), l'ordonnancement et la gestion des stocks, la théorie de la décision et l'analyse multicritère. Les résultats obtenus sont analysés et commentés en termes de décisions concrètes pour expliquer les apports et les limites de la modélisation mathématique. Les auteurs transmettent leur expérience de l'aide à la décision en réunissant rigueur scientifique et démarche pragmatique. Sont concernés par cet ouvrage : les étudiants (formation initiale et continue) en gestion, mathématiques appliquées, informatique, des universités, écoles de commerce et d'ingénieurs, les professionnels confrontés aux problématiques de prise de décision dans les diverses fonctions de l'entreprise (études stratégiques, systèmes d'information, logistique, production, finance, marketing, relations humaines). Ils y trouveront la présentation des éléments et des raisonnements clés pour la compréhension et la maîtrise d'une démarche rigoureuse dans la prise de décision s'appuyant sur les modèles mathématiques et informatiques.
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book An Introduction to the African Convention on the Conservation of Nature and Natural Resources written by World Conservation Union and published by IUCN. This book was released on 2009 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The African Convention on the conservation of nature and natural resources was adopted in 1968 in Algiers. Considered the most forward looking regional agreement of the time, it influenced significantly the development of environmental law in Africa. Two and a half decades of intense developments in international environmental law made it necessary to revise this treaty, update its provisions and enlarge its scope. This was undertaken under the auspices of the African Union (previously OAU), and the revision was adopted by its Heads of State and Government in July 2003 in Maputo. The introduction provides an overview of this new international treaty, as well as a commentary to each of its provisions.
Download or read book Faecal Sludge Management written by Linda Strande and published by IWA Publishing. This book was released on 2014-08-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is estimated that literally billions of residents in urban and peri-urban areas of Africa, Asia, and Latin America are served by onsite sanitation systems (e.g. various types of latrines and septic tanks). Until recently, the management of faecal sludge from these onsite systems has been grossly neglected, partially as a result of them being considered temporary solutions until sewer-based systems could be implemented. However, the perception of onsite or decentralized sanitation technologies for urban areas is gradually changing, and is increasingly being considered as long-term, sustainable options in urban areas, especially in low- and middle-income countries that lack sewer infrastructures. This is the first book dedicated to faecal sludge management. It compiles the current state of knowledge of the rapidly evolving field of faecal sludge management, and presents an integrated approach that includes technology, management, and planning based on Sandecs 20 years of experience in the field. Faecal Sludge Management: Systems Approach for Implementation and Operation addresses the organization of the entire faecal sludge management service chain, from the collection and transport of sludge, and the current state of knowledge of treatment options, to the final end use or disposal of treated sludge. The book also presents important factors to consider when evaluating and upscaling new treatment technology options. The book is designed for undergraduate and graduate students, and engineers and practitioners in the field who have some basic knowledge of environmental and/or wastewater engineering.
Download or read book Applied Equity Valuation written by T. Daniel Coggin and published by John Wiley & Sons. This book was released on 1998-11-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Equity Valuation provides comprehensive coverage of the theory and practice of all aspects of valuation, including security valuation in a complex market, bottom-up approach to small capitalization active management, top down/thematic equity management, implementing an integrated quantitative investment process, applying the DDM, value-based equity strategies, market-neutral portfolio management, enhanced indexing, dynamic style allocation, and exploiting global equity pricing anomalies.
Download or read book Handbook of Industrial Organization written by Richard Schmalensee and published by North Holland. This book was released on 1989-09-11 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: Determinants of firm and market organization; Analysis of market behavior; Empirical methods and results; International issues and comparision; government intervention in the Marketplace.
Download or read book Virtual Competition written by Ariel Ezrachi and published by Harvard University Press. This book was released on 2016-11-14 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A fascinating book about how platform internet companies (Amazon, Facebook, and so on) are changing the norms of economic competition.” —Fast Company Shoppers with a bargain-hunting impulse and internet access can find a universe of products at their fingertips. But is there a dark side to internet commerce? This thought-provoking exposé invites us to explore how sophisticated algorithms and data-crunching are changing the nature of market competition, and not always for the better. Introducing into the policy lexicon terms such as algorithmic collusion, behavioral discrimination, and super-platforms, Ariel Ezrachi and Maurice E. Stucke explore the resulting impact on competition, our democratic ideals, our wallets, and our well-being. “We owe the authors our deep gratitude for anticipating and explaining the consequences of living in a world in which black boxes collude and leave no trails behind. They make it clear that in a world of big data and algorithmic pricing, consumers are outgunned and antitrust laws are outdated, especially in the United States.” —Science “A convincing argument that there can be a darker side to the growth of digital commerce. The replacement of the invisible hand of competition by the digitized hand of internet commerce can give rise to anticompetitive behavior that the competition authorities are ill equipped to deal with.” —Burton G. Malkiel, Wall Street Journal “A convincing case for the need to rethink competition law to cope with algorithmic capitalism’s potential for malfeasance.” —John Naughton, The Observer
Download or read book Interculturalism at the crossroads written by Mansouri, Fethi and published by UNESCO Publishing. This book was released on 2017-05-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Phantom Ex Machina written by Anshuman Khare and published by Springer. This book was released on 2016-10-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the factors that make digital disruption possible and the effects this has on existing business models. It takes a look at the industries that are most susceptible to disruption and highlights what executives can do to take advantage of disruption to re-invent their business model. It also examines the pivotal role that technology plays in creating new dynamics to business operations and forcing business model changes. Adoption of digital technology has caused process disruptions in a number of industries and led to new business models (e.g., Über, AirBnb) and new products. In addition to covering some of the more popular and well known examples, this book targets not so obvious disruptions in the education sector and in services and changing business models. Phantom Ex Machina: Digital Disruption’s Role in Business Model Transformation is divided into six parts. The book begins with an introduction to digital disruption and why it matters. The next part of the book focuses on business strategy which includes case studies on the impact of social media and how digital disruption changes pricing strategies and price models. For part three, the authors observe technology’s role in digital disruptions. Chapters cover how 3D printing is challenging existing business models and how the automotive industry is innovating with new perspectives. Part four covers higher education, recognizing digital disruption’s transformation in graduate management education. Part five centers upon the service industry with a look at virtual teams and the emergence of virtual think tanks. Finally the book concludes with a look to the future, embracing disruptions.
Download or read book Managing Historic Cities written by Zbigniew Zuziak and published by . This book was released on 1993 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention is given to heritage management and planning; instruments of urban regeneration and land use control; and case studies of Krakøw, Lødz, Glasgow, Cardiff, and the London docklands.
Download or read book Rediscovering the Cooperative Advantage written by Johnston Birchall and published by . This book was released on 2003 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Coastal Tourism written by and published by . This book was released on 1997 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Forecasting written by John E. Hanke and published by Pearson Higher Ed. This book was released on 2013-08-28 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in Business Forecasting. Written in a simple, straightforward style, Business Forecasting presents basic statistical techniques using practical business examples to teach students how to predict long-term forecasts. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
