Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

Download or read book Influencer Entrepreneurs written by Jenny Melrose and published by . This book was released on 2020-03-11 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the problems you were born to solve and find actionable ways to live your purpose in this book. In Influencer Entrepreneurs, I reveal how to: Identify what makes you unique Use it to attract your ideal audience. Step into your greatness by being true to your heart. Create a mindset that helps your confidence and business grow. Take ownership of your actions and leave a ripple of kindness in your wake. Join thousands of women who are taking their passions and growing them into thriving businesses by reading this book right now.

Download or read book Cat and Nat s Mom Truths written by Catherine Belknap and published by Harmony. This book was released on 2019-03-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NATIONAL BESTSELLER Hilarious best friends Cat and Nat created a massive online community of moms by sharing their ultra-real and just a bit R-rated dispatches from the mom trenches. From what not to eat a few days after giving birth (chicken wings) to the most effective ways to dodge post-partum sex, Cat & Nat’s Mom Truths shares everything no one will tell you about having kids. Mixing memoir, humor, and advice, Cat and Nat tell never-before-told stories about the stress, guilt, joy, and laundry (oh the laundry!) of being a mom in their first book. With seven kids between them and millions of fans on social media, they get real about the parts of parenting that somehow don’t make the Instagram feed. Sharing their outrageous humor, fearless myth-busting, and genuine comfort on every page, they walk you from pregnancy to the toddler years and beyond. And they dole out ridiculously honest advice, like what you think you need at the hospital when you have your first baby (lip gloss) versus what you actually need (hemorrhoid pillow), and how worried you should really be about germs (less than you are). Fearless crusaders against the perfection myth and all the gluten-free, sugar-free baking it entails, Cat and Nat assure you that you’re already doing a great job, making this an essential companion for moms everywhere.

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Download or read book Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2017-11-25 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Download or read book Exploring the Latest Trends in Management Literature written by Sudhir Rana and published by Emerald Group Publishing. This book was released on 2022-11-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the Latest Trends in Management Literature presents cutting edge literature reviews on the emerging concepts, theories, and research trends across management disciplines.

Download or read book Influence Unlocked written by B. Vincent and published by RWG Publishing. This book was released on 2023-04-26 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence Unlocked: The Ultimate Guide to Becoming a Successful Instagram Influencer is a comprehensive guide for anyone who wants to build a career as an influencer on Instagram. With over a billion active users, Instagram has become a powerful platform for marketing, and influencers are becoming increasingly essential for brands looking to reach their target audiences. This book covers everything from defining your niche and target audience to crafting a compelling brand story and developing a content strategy that aligns with your brand. It also provides tips for mastering the art of Instagram photography and visual storytelling, capturing attention with engaging captions and hashtags, and leveraging Instagram Stories and Reels to build engagement and increase reach. The book also explores strategies for collaborating with brands, pitching yourself, and negotiating deals, as well as the importance of authenticity and transparency in influencer marketing. It also covers legal and ethical issues, including navigating FTC guidelines and disclosing sponsored content. In addition, the book provides tips for growing your Instagram following, using analytics and metrics to measure success, and monetizing your Instagram account to generate revenue. It also covers strategies for expanding your influence beyond Instagram, including exploring other social media platforms and channels. Finally, the book explores predictions and trends for the future of Instagram influencer marketing, including the growing importance of micro-influencers, video content, authenticity and transparency, artificial intelligence, diversity and inclusion, and the continued growth of influencer marketing. Overall, Influence Unlocked provides a comprehensive guide for anyone who wants to become a successful Instagram influencer, covering everything from the basics of branding and content strategy to the latest trends and predictions for the future of influencer marketing. Whether you're just starting out or looking to take your career to the next level, this book is an essential resource for building a successful career as an influencer on Instagram.

Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Download or read book Insta Profit Unlocking the Wealth Potential of Instagram written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to tap into the lucrative world of Instagram and unleash its wealth potential? Look no further than "Insta-Profit," the ultimate guide to help you maximize your business's success on this powerful platform. In today's digital age, Instagram has become more than just a social media platform. It has transformed into a thriving marketplace where individuals and businesses can connect, engage, and drive substantial revenue. With over one billion active monthly users, Instagram offers unparalleled opportunities to reach your target audience, build a loyal following, and generate consistent profits. "Insta-Profit" is your roadmap to navigate the complex landscape of Instagram marketing with confidence and precision. Whether you're an aspiring entrepreneur, a small business owner, or an established brand, this book provides you with the strategies, tactics, and insights needed to unlock the full wealth potential of Instagram. Inside "Insta-Profit," you'll discover: The importance of Instagram for business and wealth creation: Explore how Instagram has become an essential platform for driving sales, building brand equity, and establishing yourself as a thought leader in your industry. Understanding the Instagram landscape: Gain a comprehensive understanding of Instagram's growth, user demographics, and the different types of accounts, enabling you to tailor your approach to your target audience. Harnessing the power of visual content and storytelling: Learn how to captivate your audience through visually stunning content and compelling narratives that leave a lasting impression and build an emotional connection with your followers. Unraveling the Instagram algorithm: Understand the intricacies of the Instagram algorithm and discover strategies to enhance your visibility, increase engagement, and outsmart the competition. Building a strong foundation for Instagram success: Define your objectives, identify your target audience, create an appealing profile, craft an effective bio, and develop a content strategy that aligns with your goals to set the stage for long-term success. Content creation strategies: Uncover the right content formats for your brand, master the art of capturing high-quality photos and videos, harness the power of user-generated content, and create captivating captions and hashtags to drive engagement. Maximizing your Instagram following: Implement strategies to attract genuine followers, leverage analytics to track growth and make data-driven decisions, engage with your audience, and collaborate with influencers to expand your reach. Monetization opportunities on Instagram: Explore different monetization models, such as sponsored posts, brand partnerships, and affiliate marketing. Learn how to build a strong personal brand, negotiate fair rates and contracts, and explore additional revenue streams. Maximizing sales and conversions: Utilize effective call-to-actions, leverage Instagram shopping features, implement targeted advertising strategies, and build a sales funnel to maximize your revenue potential. Managing and scaling your Instagram business: Create an efficient workflow, leverage analytics to track performance, scale your business with automation tools and outsourcing, and handle challenges and setbacks with resilience and strategic thinking. Staying up-to-date with Instagram's latest features and trends: Keep pace with the ever-evolving world of Instagram by staying informed, engaging with industry communities, and continuously experimenting and learning. With "Insta-Profit" as your guide, you'll gain the knowledge, tools, and confidence to unlock the wealth potential of Instagram. Transform your business, connect with your target audience on a deeper level, and generate consistent profits that propel your success. Don't miss out on the incredible opportunities that Instagram offers. Take action now and secure your copy of "Insta-Profit: Unlocking the Wealth Potential of Instagram." It's time to turn your Instagram presence into a profitable venture and create a lasting impact in the digital realm.

Download or read book Become A Successful Social Media Influencer written by Cedenheim and published by Cedenheim Publishing. This book was released on 2020-06-23 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income ​How To Go Viral On TikTok ​How To Use Hashtags & Challenges The Right Way On TikTok ​TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram ​How To Use Analyze Your Audience And Create Viral Posts ​How To Set Yourself Ready To Be Contacted By Brands For Promotions ​Things You Should Never Do As An Influencer ​How To Setup Your Youtube Channel The Right Way ​Analyzing Your Channel Data For Maximum Exposure

Download or read book Feng Shui Modern written by Cliff Tan and published by Bloomsbury Publishing. This book was released on 2022-01-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ancient practice of feng shui is uncovered in this simple and practical guide, revealing the tools that will lead to a healthier, happier home for every budget. How do you place a bed in an awkward room? How can your space help you be more focused and more productive? How do you set up your room to make you ready for romantic love? It's simple! In Feng Shui for Modern Living, TikTok influencer Cliff Tan answers these questions and more, explaining the ancient practice of feng shui and how it can be translated to modern homes. Cliff has become an internet sensation with his videos demonstrating the principles of feng shui, and in this practical guide he shows how to apply these principles room-by-room in your own home. He takes you behind the mysticism to reveal the logic behind feng shui. This is the key to unlocking the power of this ancient practice: once you understand the logic, your application of feng shui will work every time. There is no room too challenging, no problem that feng shui can't unravel. That's why people have been using it for thousands of years. In the tradition of Marie Kondo and Mrs Hinch, this guide will revolutionise how you think about your space. It's feng shui made simple, and anyone can learn.

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2018-07-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

Download or read book Online Influencer written by Richard Thomas and published by Positively. This book was released on 2023-12-04 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people dream of becoming an influencer on social media. But most of them jump into this industry without knowledge and preparation. That's when this book comes into play to help you. No matter if you want to become a content creator for fun or career. This book will help you to become a successful influencer with proper preparation and guidance. Get this book right now!