Download or read book Instagram Follower Magnet Training Guide written by Dwayne Anderson and published by Estalontech. This book was released on 2019-06-16 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram is the third most popular social media network, following only Facebook (over 2 billion monthly active users) and YouTube (1.9 billion monthly active users). With 1 billion users accessing the platform every month, 50% of those are scrolling through their feed each day. And with more than 500 Million people access the app DAILY, this social media monster offers tons of opportunities for users, influencers and business alike. • One Billion Monthly Active Instagram Users • 4.2 billion likes are submitted on Instagram each day. • 33% of B2B companies are on Instagram. • 65% of top-performing brand posts on Instagram feature products. • Videos produce 38% more engagement than photos on Instagram. That’s a pretty big audience to put your business in front of. This is why you want to learn the best tips and tricks for managing a brand on Instagram. Knowing your audience on Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. If you’re serious about getting more followers and likes--whether you’re becoming an Instagram influencer or you’re running an account as part of your business’s social media strategy, you need to know about all the right Instagram tools and trends. Discover the best practices about the basics of Instagram Find out the latest Instagram Trends to watch out for How to curate the most effective Instagram Content How to Use Instagram Hashtags the right way and get effective results What are Best Practices for creating the perfect Instagram Stories What are powerful tips to increase Instagram engagement massively and get great results How to use Instagram for effective B2B Marketing Find out the best practices for Instagram affiliates/influencers. What are the best Instagram Analytics Tools And Metrics? Some of the best business Case Studies successfully using Integral And so much more… We all know that Instagram is taking off and quickly becoming a powerful channel for B2B brands looking to connect with their audience. But it can be a daunting task to make Instagram work for your business and we can help. We have put together all the resources you need to tap into this incredible marketing potential. Check out on this well researched, comprehensive Instagram Follower Magnet Training Guide. This guide will walk you through proven and best practices about creating the right Instagram marketing Strategy. When you use Instagram efficiently with our given strategies, you will be able to grow your followers, improve their engagement so as to lock into this audience for insane profits. Use this guide to ensure you’ve successfully established your business and brand on Instagram, have taken advantage of all the current trends, and cash-in on your B2B marketing strategy

Download or read book Latest Instagram Marketing Step by Step Training guide written by Goncalo Paxe Jorge Miguel and published by Goncalo Paxe Jorge Miguel. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step training guide will take you by the hand and teach you how to effectively target your desired audience & communicate visually with your fans, followers and customers. With its proper use, you can easily boost the authority of your website and demonstrate expertise in your niche. And, MOST IMPORTANTLY, You’ll discover Premium Instagram marketing tools & services to boost sales and profits. Well this is a proven, tried and tested method and… It works today… It will work tomorrow… It will work for months and years to come… It works for product creators It works for service providers It works for me and will work for you Table of Contents And all you need to do is to follow the exact steps mentioned in the training guide. And as they say, rest will be history. Here’s a brief insight into the great assistance that we are providing you with our info-packed training guide: Latest Instagram Marketing Made Easy TOC Chapter 1: What Is Instagram Marketing All About? Chapter 2: Optimizing Your Instagram Profile For Doing Business Chapter 3: Researching The Best Hashtags And Topics For Your Instagram Campaigns Chapter 4: Creating A Basic Instagram Marketing Post Or Product Teaser Chapter 5: Promoting An Instagram Post From The App Chapter 6: Using Instagram Stories To Raise Product Awareness Chapter 7: Repurposing Your Instagram Content For Other Platforms Chapter 8: Using Instagram Live For A Product Reveal Chapter 9: Promoting A Facebook Post On Your Instagram Account Chapter 10: Running A Facebook Video Ad On Your Instagram Profile Chapter 11: Running A Product Catalog Ad On Instagram Chapter 12: Instagram Marketing Tips For Brands And Businesses Chapter 13: Creating The Type Of Instagram Content That Customers Love Chapter 14: Tips For Capturing And Editing The Perfect Instagram Photo Chapter 15: Using And Understanding Instagram Insights To Track Your Performance Chapter 16: Proven Instagram Marketing Strategies To Try Chapter 17: Instagram Marketing Do’s And Don’ts Chapter 18: Instagram Marketing Premium Tools And Services To Consider Chapter 19: Instagram Marketing Success Stories Chapter 20: Instagram Marketing Frequently Asked Questions

Download or read book A Guide to Rapidly Increasing Instagram Followers written by Martin Dowler and published by Dowler. This book was released on 2022-09-07 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram is not just a platform for creating a personal profile and spending time; it is also a powerful tool for promoting and growing your business. This e-book offers a comprehensive guide to help you use Instagram to attract more followers and grow your business account.

Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2017-05-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches Grow your Instagram following with The 21-Day Blueprint Leverage your Instagram brand to reach celebrity status and gain a competitive advantage Post Instagram stories and live videos to grow your follower base and drive sales Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!

Download or read book Ultimate Profits Guide To Instagram Marketing Strategies written by Laura Maya and published by Estalontech. This book was released on 2018-12-13 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you still struggling to promote your brand to widely scattered masses , low traffic, sporadic sales, limited reach, or sparse engagement crippling Your business success? You can drive brand awareness, grow traffic & increase sales with Instagram which has nearly 1 billion monthly active users that you can convert into tons of targeted visitors for your offers without spending a fortune. Let’s check out some interesting numbers that will get you glued to Instagram Marketing- • More than 95 Million photos and videos are uploaded to Instagram every day. • Instagram stories have more than 400 Million active daily consumers. • The Instagram ad revenues will cross $10 Billion by 2019. • 90% of the top 100 global brands now use Instagram. • Instagram clocks up 3.5 Billion likes every day. • More than 80% of registered Instagram accounts follow a business on that social network To become successful, you need proper information that is proven and tested, as well as keeps you in good shape and saves you from losing your time and money. Don’t worry, here’s an easy and proven system to add this ultimate online marketing giant to your marketing mix and take your business to cloud 9. Presenting… Ultimate Profits Guide to Instagram Marketing Strategies Image and video marketing has never been more important. Video marketing is known to increase revenue by 49%. Imagine if you started getting 50% more sales in your business. What would you do with that increase? Would you expand your business even more? Outsource so you could focus on the tasks you find most enjoyable? Take time off to travel? This step-by-step training guide will take you by the hand and teach you how to effectively target your desired audience by communicate visually with your fans, followers and customers. With its proper use, you can easily boost the authority of your website and demonstrate expertise in your niche .And, MOST IMPORTANTLY, You can use advanced Instagram monetization strategies to boost sales and profits.

Download or read book SECRETS REVEALED COMPLETE GUIDE TO CONQUER 1 MILLION FOLLOWERS ON INSTAGRAM written by Marcel Pacheco and published by Gavea Lab. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the hidden techniques with "Secrets Revealed: Complete Guide to Conquer 1 Million Followers on Instagram." Imagine harnessing the power of social media to amass a massive following, transforming your online presence into a thriving platform. This guide is your passport to understanding and applying the insider strategies that influencers and content creators use to gain a million-strong following on Instagram. Whether you're an aspiring influencer, entrepreneur, or creative artist, this resource holds the key to unlocking your digital empire. Dive deep into the proven methods that have propelled individuals to Instagram stardom, from curating captivating content to mastering the art of engagement. Learn how to captivate your audience, creating a loyal community that hangs on to your every post. Discover the secrets behind creating visually stunning posts, crafting compelling captions, and strategically using hashtags to increase your reach. This guide unveils the tactics that can transform your Instagram profile into a magnet for new followers. Explore the techniques for creating viral content that gets shared and reshared, exponentially increasing your exposure. Uncover the strategies that turn your Instagram stories into must-watch content, keeping your audience engaged and hungry for more. Immerse yourself in the world of analytics and insights, learning how to track your progress and adapt your strategies for optimal growth. This guide provides a roadmap for navigating the ever-changing landscape of Instagram's algorithms. Don't miss out on the chance to command a massive following and become a force to be reckoned with in the digital sphere. Grab your copy of "Secrets Revealed" now and embark on a journey to conquer a million followers on Instagram, guided by the techniques used by the most successful influencers. The opportunity to transform your social media presence is at your fingertips. Get ready to conquer Instagram and stand out in the online crowd.

Download or read book The Ultimate Instagram Guide to Get More Followers Fast Using IGTV Stories and Hashtags written by Emma Jones and published by . This book was released on 2019-11-13 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want MORE FOLLOWERS on Instagram? Looking for Instagram Marketing tips? Or how to create Instagram Content? But yet you have NO IDEA where to even start on Instagram to get more followers, build your brand or get results?Perhaps your engagement is down and you feel you aren't reaching your existing followers either...Whatever your situation may be:This quick Instagram marketing guide will give you the step by step guidance you need to start growing your Instagram followers fast...In this guide you'll discover :How to get instagram followers for free : Tips on how to get REAL, high quality followers for freeHow to get more followers using IGTV (Instagram TV)Instagram followers hack using hashtags : How to use hashtags to grow your following and build your brandHow to use Instagram Stories Marketing Tips to grow your following, build your brand and engage your existing followingInstagram Growth Business Tips : Pro Tips from the author showing you how to get the most out of this platformAs an online marketing expert, originally building her biggest social media following on Facebook, Emma Jones has seen the rise of Instagram multiply over the years. Now being a platform that simply cannot be ignored, Emma shares her wealth of experience with quick simple tips, that you can start using today.Whether you're looking for tips on Instagram for beginners, or you're a bit more advanced and have used it for sometime but you're seeing your engagement drop, this guide is for you.Are you ready to get more real authentic followers on Instagram? Then, scroll back up now and hit the BUY Button!

Download or read book Instagram Marketing written by David Croll and published by Independently Published. This book was released on 2017-11-27 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100% Tested in real cases and proven ways to gain more Instagram Followers, increase engagement of your content and turn Instagram into a source of income Some of the most effective, intensive, and mathematically verified strategies to simply grow your Instagram blog. In Instagram Marketing, you'll get all that and more. I've conducted more than 40 Instagram projects and structured all methods and tips so you can use them with your blog or business account. Every recommendation in this book to increase your social marketing knowledge and success factor is 100% based on real Instagram campaigns and research. Learn how to become social marketing guru increasing the effectiveness of your content. You can be a great photographer, and you even learn some Instagram tips. But social media marketing is something more. It's a science with a lot of small signs which makes our brains to push FOLLOW button. Learn what any successful blogger will not tell you for free. Step-by-Step strategies and insight from the best in the business. From small brands to Starbucks and top life-style bloggers, their experience is insightful, analytical, sometimes not typical, but most importantly effective and actionable. Pair that with the step-by-step how to instruction for each strategy, and you have a guide that can be used not only for education but as practical advice for acting. Effective strategies and actions, big results. - Chapter 1. How to Find your People. - Chapter 2. How to Be in Trend. - Chapter 3. How to build your brand on Instagram Understand how to build successful Instagram blog - Chapter 4. How to Gain More Followers - Chapter 5. How to Start Making Money This knowledge unlocks you the door to Instagram cash flow. Improve your social marketing skills! Pick up your copy today by clicking the BUY NOW button at the top of this page.

Download or read book Get Your First 10 000 Instagram Followers Like a Boss written by Daniel Ndukwu and published by . This book was released on 2017-06-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full Color Version. How would your life change with thousands of new leads and hundreds of new customers every month OR the ability to make hundreds every time you post? How would it change if hundreds of thousands or even millions of people interacted with your brand every week. Online, changes are happening at a breakneck pace. Some things will last and are gone as soon as you get the hang of it. Instagram is one of the few platforms which will be around for years to come. Every day, over 80 million images and videos are uploaded to the platform. It has up to 60x more engagement than Facebook and Twitter. More people take action after seeing an advertisement, call to action, and giveaway than almost every other social media platform out there. The potential for individuals and brands alike to make a healthy living or increase their revenue is multiplied 700 million times with Instagram. With great potential comes great competition. Yes, there are 700,000,000 people using Instagram. There are also thousands of brands, big and small, vying for their attention. How do you stand out and amass tens of thousands of followers and make a healthy income in the process? That's the question everyone who opens an account struggles to answer. Most people try for a few weeks, but give up when they fail to crack their first 5.000 followers. How do you know what your potential followers want? How do you stay relevant? How do you advertise while staying true to your brand? How do you create viral competitions and a brand with true equity? I'm glad you asked. This book was written to answer those questions and more. For over a year, I've had the privilege of working with multiple brands, both big and small, to create Instagram accounts and campaigns that helped them reach their business goals. Fashion, jewelry, fitness, and business are just a few of the places I've had the opportunity of testing initiatives and measuring results for clients. We met with huge success. Instagram works. Period. This book will break down the process of creating a compelling feed, the perfect posts, finding partners, running viral contests, and of course making money on and off the platform. Even though it mentions 10,000 followers, It's a complete guide to Instagram marketing. Nothing is left out. You'll learn: - The simple seps to uncover a limitless amount of post ideas so you'll always deliver the best content possible. - Who your competitors are so you'll know what's working in your specific niche right now. - How to set up a killer bio so people find you, follow you, and visit your website with no further action on your part. - How to create a mouthwatering feed and themes that resonate with your audience . - You'll learn the psychology of great content so you can upload the right posts every time. - How to encourage, generate, and curate user generated content so you have social proof, happy customers, and an almost endless supply of content to post. - Simple tweaks to increase post engagement by up to 100% . - The simple but unused call to action methods that'll increase your following and sales. - The seven creative elements every one of your posts should have. - You'll learn how to find partners and how much to invest for explosive growth. - The blueprint to structure your shoutouts for maximum impact and revenue. - Dozens of examples you can model to achieve your goals. - How to use Instagram Live and Instagram Stories to engage your audience and have them looking forward to you showing up in their feed. - So much more. Get your copy today and join the ranks of people who've made Instagram work.

Download or read book Instagram Marketing written by David J. Green and published by . This book was released on 2019-12-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is this book different from others? This guide acts like an in-depth course on Instagram Marketing whereas other shorter guides only touch on the subject. You will learn practical steps to growing your following in the most effective way possible.

Download or read book One Million Followers Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Download or read book The Survival CEO Blueprint written by Creek Stewart and published by Dropstone Press LLC. This book was released on 2020-02-05 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Wilderness Survival Instructor, Creek Stewart, shares the exact step-by-step system he used to turn his love for wilderness living skills into a fulfilling and rewarding full-time business. Creek's SURVIVAL CEO 5-PILLAR BLUEPRINT can be replicated, by anyone, to build a REAL business around any outdoor passion or area of expertise.

Download or read book The Angry Therapist written by John Kim and published by Parallax Press. This book was released on 2017-04-18 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tackling relationships, career, and family issues, John Kim, LMFT, thinks of himself as a life-styledesigner, not a therapist. His radical new approach, that he sometimes calls “self-help in a shot glass” is easy, real, and to the point. He helps people make changes to their lives so that personal growth happens organically, just by living. Let’s face it, therapy is a luxury. Few of us have the time or money to devote to going to an office every week. With anecdotes illustrating principles in action (in relatable and sometimes irreverent fashion) and stand-alone practices and exercises, Kim gives readers the tools and directions to focus on what's right with them instead of what's wrong. When John Kim was going through the end of a relationship, he began blogging as The Angry Therapist, documenting his personal journey post-divorce. Traditional therapists avoid transparency, but Kim preferred the language of "me too" as opposed to "you should." He blogged about his own shortcomings, revelations, views on relationships, and the world. He spoke a different therapeutic language —open, raw, and at times subversive — and people responded. The Angry Therapist blog, that inspired this book, has been featured in The Atlantic Monthly and on NPR.

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Download or read book Nate Schoemer s Dog Training Manual written by Nate Schoemer and published by . This book was released on 2019-09-10 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this manual, you will learn the step by step process to teach your dog any command! Would you be surprised if I told you that there are no secrets to dog training? The reality is that it comes down to understanding the science behind the methods and each dog's individual needs, desires, and perseverance levels. After spending years in the industry-traveling and working with dog trainers throughout the country, training new dog trainers, and even having my own show on Animal Planet (Rescue Dog to Super Dog), I have developed a system that is easy to understand and most importantly-easy to implement. These are techniques that I have evolved over the years by working with some of the best trainers in the industry-and now they are available to you for less than the cost of a cup of coffee!

Download or read book Cisco Certified DevNet Associate DEVASC 200 901 Official Cert Guide written by Chris Jackson and published by Cisco Press. This book was released on 2020-10-07 with total page 1035 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook edition of the Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide. This eBook does not include access to the companion website with practice exam that comes with the print edition. Access to the video mentoring is available through product registration at Cisco Press; or see the instructions in the back pages of your eBook. Trust the best-selling Official Cert Guide series from Cisco Press to help you learn, prepare, and practice for exam success. They are built with the objective of providing assessment, review, and practice to help ensure you are fully prepared for your certification exam. Master Cisco Certified DevNet Associate DEVASC 200-901 exam topics Assess your knowledge with chapter-opening quizzes Review key concepts with exam preparation tasks Learn from more than two hours of video mentoring Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and enable you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide focuses specifically on the objectives for the Cisco Certified DevNet Associate DEVASC exam. Four leading Cisco technology experts share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. Well regarded for its level of detail, assessment features, comprehensive design scenarios, , this official study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time. The official study guide helps you master all the topics on the Cisco Certified DevNet Associate DEVASC 200-901 exam, including: Software Development and Design Understanding and Using APIs Cisco Platforms and Development Application Deployment and Security Infrastructure and Automation Network Fundamentals

Download or read book Talent Magnet written by Mark Miller and published by Berrett-Koehler Publishers. This book was released on 2018-02-27 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Does Top Talent Really Want? More than vision, strategy, creativity, marketing, finance, or even technology, it is ultimately people that determine organizational success. That's why virtually every organization wants more top talent. But do you know what they're looking for? It might not be what you think! Talent Magnet will show you how to attract and keep great people.