Download or read book Instagram written by Lulù Beatrice Moccia and published by . This book was released on 2017 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Una guida completa, aggiornata, e pratica per creare i contenuti più efficaci per la tua attività di visual storytelling e visual marketing. Questo libro è pensato per chi si avvicina per la prima volta a Instagram e vuole conoscerne caratteristiche, pratiche e potenzialità. Un manuale pratico per comprendere il valore del social fotografico per eccellenza, sempre più usato dalle aziende per raccontare il proprio brand, creare contenuti e veicolare potenziali clienti (sempre più giovani) e utilizzato anche dalle istituzioni che hanno iniziato a raccontarsi in modo più "caldo" e avvicinarsi ai loro utenti. Il libro spiega, passo dopo passo, in modo semplice e accessibile a tutti, i motivi del successo di Instagram e raccoglie le analisi di esperienze consolidate per metterne in luce peculiarità e aspetti essenziali : una guida utile sia per le aziende sia per tutti coloro che vogliono promuovere se stessi e i propri servizi online attraverso l'esame delle caratteristiche specifiche di Instagram, gli esempi, le case histories e le interviste a brand e professionisti che utilizzano questo social con successo. Inoltre viene fornito un pratico ed efficace vademecum per gestire al meglio il proprio profilo, i contenuti e le interazioni con gli altri utenti.

Download or read book Architecture on the web A critical approach to communication written by Paolo Schianchi and published by libreriauniversitaria.it Edizioni. This book was released on 2014 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Flow Generation A Survival Guide for Our Unpredictable Lives written by Vera Sprothen and published by . This book was released on 2019-11-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Original, inspiring and uplifting, Flow Generation is a timely guidebook for our fast-paced economic reality where a grassroots movement of people and startups have begun to redefine human work. Their stories show readers how to move beyond fear and brave the unknown, as we enter a future that seems more unpredictable than ever.

Download or read book Communicating the Environment to Save the Planet written by Maurizio Abbati and published by Springer. This book was released on 2019-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.

Download or read book The Identity of the Contemporary Public Library written by Collectif and published by Ledizioni. This book was released on 2019-10-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume deals with some of the most relevant issues related to the identity of the public library and its historical, cultural, social, organizational changes, according to a comparative perspective. The topics are covered in four sections (History, Present and Future of the Public Library; Models of Analysis, Measurement, Evaluation; Complexity Challenges; Work in Progress), thus providing a wide overview of the present and the future of an institution paramount in improving people’s lives

Download or read book ArchLove Magazine written by and published by . This book was released on 2021 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Evidence Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.

Download or read book Marketing 4 0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2016-11-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Download or read book The Identity in Question written by John Rajchman and published by Routledge. This book was released on 2014-10-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: As virulent nationalism increases in Europe and th debate surrounding political correctness continues to rage in the US, this volume provides a theoretical analysis of these events and the questions they raise for critical theory.

Download or read book Political Communication in Times of Crisis written by Oscar G. Luengo and published by Logos Verlag Berlin GmbH. This book was released on 2016-02-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the first years of the 21th century we have witnessed many events in our societies, some of them without precedent at all in our recent history, which have involved irreversible changes. The attacks to the Twin Towers in New York City, the resulting sequence of wars in the Middle East, and the international financial collapse are very good examples of these happenings. All these developments of international consequences have led to a new dimension of political communication, and have reoriented some of its traditional meanings, after a very clear dynamic has irrupted in our lives: the crisis. Many new dynamics have introduced significant changes and altered the nature of international relations, the processes of policy making, the governmental performances, the citizen's demands, the electoral campaigns, and the geographical tensions, among other socio-political developments. The revolutionary wave of demonstrations, protests, riots and civil wars in the Arab world starting in 2010 (Arab spring); the waves of human asylum seekers as a direct consequence of this reality; the so-called colour revolutions that overthrew governments in Georgia, Ukraine, Kyrgyzstan, and Lebanon; the territorial conflict between Russia and Ukraine; the intensification of the anti-globalisation movements; the outraged protests around the world; the conflict between Israel and Palestine, one of the hardest and longest conflicts to date that has been reactivated over and over; the terrorist attacks in Madrid, London, Boston and Paris; or the recent global threat created by the Islamic State of Iraq and the Levant (ISIS); all this leads societies to an unprecedented present in the realm of political communication. Some of those topics are treated in this volume, approaching the main questions with the googles of political communication, since most of these developments have a very visible communicational dimension. This book comprises several chapters divided into five different sections. These stimulating pieces of research were presented by 30 international contributors, from almost 10 different nationalities.

Download or read book Instagram Marketing 101 written by Sam A. Brown and published by Createspace Independent Publishing Platform. This book was released on 2015-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In 'Instagram marketing 101,' Sam A. Brown explains how to optimize this platform to gain more exposure and more customers for your business."--Back cover.

Download or read book The Wealth of Networks written by Yochai Benkler and published by Yale University Press. This book was released on 2006-01-01 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.

Download or read book Software Takes Command written by Lev Manovich and published by A&C Black. This book was released on 2013-07-04 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the first look at the aesthetics of contemporary design from the theoretical perspectives of media theory and 'software studies'.

Download or read book General Theory of the Precariat written by Alex Foti and published by . This book was released on 2017-10-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the fast-food industry to the sharing economy, precarious work has become the norm in contemporary capitalism, like the anti-globalization movement predicted it would. This book describes how the precariat came into being under neoliberalism and how it has radicalized in response to crisis and austerity. It investigates the political economy of precarity and the historical sociology of the precariat, and discusses movements of precarious youth against oligopoly and oligarchy in Europe, America, and East Asia.

Download or read book A New History of the Humanities written by Rens Bod and published by Oxford University Press, USA. This book was released on 2013 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the first overarching history of the humanities from Antiquity to the present.

Download or read book Startup Pitch Presentation written by Maurizio La Cava and published by Createspace Independent Publishing Platform. This book was released on 2018-06-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the old concept of pitching with the fear of investor's reaction. Your pitch is even more important than your startup project, it's time to stop talking and start communicating. Whether you need to raise early stage funding or a round A or B, the Startup Pitch is the blueprint. This step-by-step guide to startup pitch design teaches: - HOW the well known unicorns successfully ran stellar fund raising campaigns - HOW to structure a powerful presentation flow - HOW to master the art of persuading an audience of investors - HOW to capture investor's attention and get funded - HOW to stand in front of the crowd being calm and keeping the situation under control. The author is the Startup Pitch Strategist at Polihub Startup District Incubator in Milan, Italy, founder and CEO of the Italian leading Presentation Design Agency named MLC Presentation Design Consulting (mauriziolacava.com), part of the yCombinator and StartupChile Alumni.

Download or read book The Immaterial written by André Gorz and published by . This book was released on 2010 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world where material products have increasingly become vehicles for intangible symbolic and aesthetic messages. A very sizeable marketing and advertising industry produces only images and symbols---the immaterial dimension that `sells' material commodities. The economic boom that accelerated in the 1990s and crashed so spectacularly in 2008 was based largely on immaterial consumption, as capitalism tried to overcome the crisis of the Fordist regime by throwing itself into the new, so-called knowledge economy. --