Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Download or read book Insights from Practices in Community Based Research written by Shannon T. Bischoff and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-03-19 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free Access in January 2019 There has been an increasing interest in the emerging subfield within linguistics and anthropology often referred to as community-based research (Himmelmann 1998, Rice 2010, Crippen and Robinson 2013, among others). This volume brings together perspectives from academics, community members, and those that find themselves in both academia and the community. The volume begins with a working definition of the notions of community-based research as a practice and illustrates how such notions shifted, without abandoning the outlined tenets within the working definition, as the chapters developed to include notions of community-based research as a tool and ideology as well as an orientation. Each of the 17 chapters represents a case-study with the first five including discussions of broader issues and theoretical perspectives while exploring community-based research as an emerging subfield within linguistics. The case-studies comprise work from the Americas, Australia, India, Europe, and Africa. The goal of the volume is to build on the emerging literature and practices in the field to arrive at a better understanding of how community-based research is theorized and practiced in a variety of environments, communities, and cultures.

Download or read book How People Learn written by Committee on Learning Research and Educational Practice and published by National Academies Press. This book was released on 1999-06-15 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: How People Learn: Bridging Research and Practice provides a broad overview of research on learners and learning and on teachers and teaching. It expands on the 1999 National Research Council publication How People Learn: Brain, Mind, Experience, and School, Expanded Edition that analyzed the science of learning in infants, educators, experts, and more. In How People Learn: Bridging Research and Practice, the Committee on Learning Research and Educational Practice asks how the insights from research can be incorporated into classroom practice and suggests a research and development agenda that would inform and stimulate the required change. The committee identifies teachers, or classroom practitioners, as the key to change, while acknowledging that change at the classroom level is significantly impacted by overarching public policies. How People Learn: Bridging Research and Practice highlights three key findings about how students gain and retain knowledge and discusses the implications of these findings for teaching and teacher preparation. The highlighted principles of learning are applicable to teacher education and professional development programs as well as to K-12 education. The research-based messages found in this book are clear and directly relevant to classroom practice. It is a useful guide for teachers, administrators, researchers, curriculum specialists, and educational policy makers.

Download or read book Learning to be Literate written by Margaret M Clark and published by Routledge. This book was released on 2016-03-10 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious UK Literacy Association Academic Book Award for 2015 in its original edition, this fully revised edition of Learning to be Literate uniquely analyses research into literacy from the 1960s through to 2015 with some surprising conclusions. Margaret Clark explores the argument that young children growing up in a literate environment are forming hypotheses about the print around them, including environmental print, television, computer games and mobile phones. In a class where no child can yet read there is a wide range of understanding with regards to concepts of print and the critical features of written language. While to any literate adult, the relationship between spoken and written language may be obvious, young children have to be helped to discover it. This persuasive argument demonstrates the value of research in order to make informed policy decisions about children’s literacy development. Accessible and succinct, Professor Clark’s writing brings into sharp focus the processes involved in becoming literate. The effect on practice of many recent government policies she claims run counter to these insights. The key five thematic sections are backed up with case studies throughout and include: Insights from Literacy Research: 1960s to 1980s Young Literacy Learners: how we can help them Curriculum Developments and Literacy Policies, 1988 to 1997: a comparison between England and Scotland Synthetic Phonics and Literacy Learning: government policy in England 2006 to 2015 Interpretations of Literacy in the Twenty-first Century

Download or read book Psychology for Language Learning written by S. Mercer and published by Springer. This book was released on 2012-07-24 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a timely snapshot of current theory and research in the field of psychology in foreign language learning, this book is accessible to both specialists and non-specialists. Each chapter focuses on a different psychological construct and provides an overview of current thinking in the area drawing on insights from educational psychology.

Download or read book Research Approaches on Workplace Learning written by Christian Harteis and published by Springer Nature. This book was released on 2022-03-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume comprises a variety of research approaches that seek to explore and understand employees’ learning and development through and for work. Working life reveals challenges through technological, economic and societal development that can only rudimentarily be addressed by formal education and training. Workplace learning becomes more and more important for employees and enterprises to successfully cope with these challenges. Workplace learning is a steadily growing field of educational research but it lacks so far a scholastic canon – there is rather a diversity of research approaches. This volume reflects this diversity by bringing together researchers from different countries and different theoretical backgrounds, presenting their current research on topics that all are relevant for understanding presages, processes and outcomes of workplace learning. Hence, this volume is of relevance for researchers as well as practitioners in the field and policy makers.

Download or read book Evidence Based Policymaking written by Karen Bogenschneider and published by Routledge. This book was released on 2021-04-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: New thinking is needed on the age-old conundrum of how to connect research and policymaking. Why does a disconnect exist between the research community, which is producing thousands of studies relevant to public policy, and the policy community, which is making thousands of decisions that would benefit from research evidence? The second edition updates community dissonance theory and provides an even stronger, more substantiated story of why research is underutilized in policymaking, and what it will take to connect researchers and policymakers. This book offers a fresh look into what policymakers and the policy process are like, as told by policymakers themselves and the researchers who study and work with them. New to the second edition: • The point of view of policymakers is infused throughout this book based on a remarkable new study of 225 state legislators with an extraordinarily high response rate in this hard-to-access population. • A new theory holds promise for guiding the study and practice of evidence-based policy by building on how policymakers say research contributes to policymaking. • A new chapter features pioneering researchers who have effectively influenced public policy by engaging policymakers in ways rewarding to both. • A new chapter proposes how an engaged university could provide culturally competent training to create a new type of scholar and scholarship. This review of state-of-the-art research on evidence-based policy is a benefit to readers who find it hard to keep abreast of a field that spans the disciplines of business, economics, education, family sciences, health services, political science, psychology, public administration, social work, sociology, and so forth. For those who study evidence-based policy, the book provides the basics of producing policy relevant research by introducing researchers to policymakers and the policy process. Strategies are provided for identifying research questions that are relevant to the societal problems that confront and confound policymakers. Researchers will have at their fingertips a breath-taking overview of classic and cutting-edge studies on the multi-disciplinary field of evidence-based policy. For instructors, the book is written in a language and style that students find engaging. A topic that many students find mundane becomes germane when they read stories of what policymakers are like, and when they learn of researcher’s tribulations and triumphs as they work to build evidence-based policy. To point students to the most important ideas, the key concepts are highlighted in text boxes. For those who desire to engage policymakers, a new chapter summarizes the breakthroughs of several researchers who have been successful at driving policy change. The book provides 12 innovative best practices drawn from the science and practice of engaging policymakers, including insights from some of the best and brightest researchers and science communicators. The book also takes on the daunting task of evaluating the effectiveness of efforts to engage policymakers around research. A theory of change identifies seven key elements that are fundamental to increasing policymaker’s use of research along with evaluation protocols and preliminary evidence on each element.

Download or read book Transformative Learning in Practice written by Jack Mezirow and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authorities in the field produced this comprehensive resource, which provides strategies and methods for fostering Transformative Learning (TL) practice in a wide variety of higher and adult education settings. The book answers relevant questions such as: What are effective practices for promoting TL in the classroom? What is it about TL that is most helpful in informing practice? How does the teaching setting shape the practice of TL? What are the successes, strengths, and outcomes of fostering TL? What are the risks and challenges when practicing TL in the classroom?

Download or read book Universal Design for Learning written by Anne Meyer and published by CAST Professional Publishing. This book was released on 2015-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anne Meyer and David Rose, who first laid out the principles of UDL, provide an ambitious, engaging discussion of new research and best practices. This book gives the UDL field an essential and authoritative learning resource for the coming years. In the 1990s, Anne Meyer, David Rose, and their colleagues at CAST introduced Universal Design for Learning (UDL) as a framework to improve teaching and learning in the digital age, sparking an international reform movement. Now Meyer and Rose return with Universal Design for Learning: Theory and Practice, an up-to-date multimedia online book (with print and e-book options) that leverages more than a decade of research and implementation. This is the first significant new statement on UDL since 2002, an ambitious, engaging exploration of ideas and best practices that provides the growing UDL field with an essential and authoritative learning resource for the coming years. This new work includes contributions from CAST's research and implementation teams as well as from many of CAST's collaborators in schools, universities, and research settings. Readers are invited to contribute ideas, perspectives, and examples from their own practice in an online community of practice. --

Download or read book Advances in Research Theory and Practice in Work Integrated Learning written by Sonia J. Ferns and published by Routledge. This book was released on 2021-10-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work-integrated learning (WIL) is a key strategy for enhancing student employability outcomes and lifelong learning capabilities. This timely publication critically reflects on existing scholarship and practice in WIL, discusses contemporary insights, provides a synopsis of resonating themes, and recommends areas for future research and practice. The book aims to position WIL as a strategic imperative for enabling a sustainable workforce through strengthening graduate capacity both in Australia and globally.The collection of edited scholarly chapters were compiled by 59 researchers, practitioners, and experts in WIL, and supported by the peak national professional body for WIL in Australia, the Australian Collaborative Education Network (ACEN). The chapters cover a range of pertinent topics such as teaching and learning, stakeholder engagement, maximizing learning outcomes, diverse forms of WIL practice, support and infrastructure, and future directions. Specific areas of interest include governance and leadership, student equity and wellbeing, quality and evaluation and interdisciplinary WIL. This book is essential reading for researchers, practitioners, workplace and community partners, university leaders, and policy makers, as the practice of WIL continues to expand in the higher education sector.

Download or read book Insights on Fashion Journalism written by Rosie Findlay and published by Taylor & Francis. This book was released on 2022-07-18 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection surveys the key debates and issues that currently face fashion journalism, going beyond traditional print media to consider its multiple contexts and iterations in an ever-evolving post-digital media environment. Bringing together a diverse range of contributors, Insights on Fashion Journalism explores the characteristics, complexities, shifts and specificities of the field. The book is organized into three sections, mapping fashion journalism’s established and emerging practices and exploring its parameters from mainstream to marginal. Section One focuses on the complex relationships between those who practice fashion journalism, the fashion industry and the media context in which they operate; Section Two considers the ways in which fashion journalism responds to the socio-political and cultural contexts in which it is created, as well as the impact these contexts have on tone, content and style; and Section Three investigates how language is employed in different media. Approaching fashion journalism through a critically diverse lens, this collection is an asset for academics and students in the fields of fashion studies, journalism, communication, cultural studies and digital media.

Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

Download or read book Activity Theory in Education written by Dilani S. P. Gedera and published by Springer. This book was released on 2015-12-22 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activity Theory in Education: Research and Practice brings together cutting-edge scholars from a number of continents. Through in-depth case studies the authors highlight how Activity Theory is used in education and discuss the theoretical as well as pragmatic use of Activity Theory frameworks in a range of contemporary learning contexts. The first section of the book focuses on empirical research on using Activity Theory in analysing students’ and teachers’ experiences of learning and teaching in face-to-face and online learning contexts. The second section contains insights in identifying historical and systemic tensions in educational contexts using Activity Theory. The third section discusses conceptual and contextual aspects of educational contexts through Activity Theory, and Section four discusses the application of Activity Theory in understanding teachers’ Pedagogical Content Knowledge and curriculum development. In spite of the widespread and rapidly increasing use of Activity Theory in educational research, few collections of this work are available. Activity Theory in Education: Research and Practice is such a much needed collection of practical experiences, theoretical insights and empirical research findings on the use of Activity Theory in educational settings.” – Yrjö Engeström, Centre for Research on Activity, Development and Learning (CRADLE), The University of Helsinki.

Download or read book Achieving Evidence Informed Policy and Practice in Education written by Chris Brown and published by Emerald Group Publishing. This book was released on 2017-11-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book this book provides an overview of research and ideas in relation to evidence-informed policy and practice (EIPP) in education. The chapters all share a single overarching purpose: providing insight into how EIPP in education can be achieved. The result is a powerful account of Brown’s recent work.

Download or read book The Business of Corporate Learning written by Shlomo Ben-Hur and published by Cambridge University Press. This book was released on 2013-03-14 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how corporate learning functions can have a strategic role in multinational organisations and deliver tangible business results.

Download or read book School Spaces for Student Wellbeing and Learning written by Hilary Hughes and published by Springer. This book was released on 2019-02-21 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a new wellbeing dimension to the theory and practice of learning space design for early childhood and school contexts. It highlights vital, yet generally overlooked relationships between the learning environment and student learning and wellbeing, and reveals the potential of participatory, values-based design approaches to create learning spaces that respond to contemporary learners’ needs. Focusing on three main themes it explores conceptual understandings of learning spaces and wellbeing; students’ lived experience and needs of learning spaces; and the development of a new theory and its practical application to the design of learning spaces that enhance student wellbeing. It examines these complex and interwoven topics through various theoretical lenses and provides an extensive, current literature review that connects learning environment design and learner wellbeing in a wide range of educational settings from early years to secondary school. Offering transferable approaches and a new theoretical model of wellbeing as flourishing to support the design of innovative learning environments, this book is of interest to researchers, tertiary educators and students in the education and design fields, as well as school administrators and facility managers, teachers, architects and designers.

Download or read book The Nature of Purchasing written by Florian Schupp and published by Springer Nature. This book was released on 2020-05-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was created in the spirit of learning from nature in the field of professional purchasing. It describes real-world purchasing problems faced by companies as well as individuals and presents natural hands-on solutions that apply scientific approaches. The book answers what the core of purchasing could be, the inner structure of it or in other words the natural way. Nature masters effectiveness based on immanent laws and ensures efficiency by best results for minimal invest. Especially in complex and ambiguous situations, purchasers benefit from this book by understanding the broader context with the help of recent scientific research. Focusing on the problems that purchasers face in managerial practice rather than oversimplified generalizations, the book features step-by-step explanations, allowing readers to find tailored solutions to address challenges in key purchasing areas. The book was written in collaboration and with the help of experts in purchasing and logistics, biology, law and economics, human resource development, media and sports, and merges perspectives from theory and practice to provide natural strategies for purchasers.