Download or read book Inside the Mind of the Shopper written by Herb Sorensen and published by FT Press. This book was released on 2016-08-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks. You’ll discover today’s best ways to get the right items to the right customers when they want them... surpass the expectations of customers trained by online retail... own every consumer “moment of truth”! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the “webby store”: visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today’s shoppers from “want” to “need”
Download or read book Consumerology New Edition written by Philip Graves and published by . This book was released on 2013-01-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Download or read book Why We Buy written by Paco Underhill and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
Download or read book The Book of Minds written by Philip Ball and published by University of Chicago Press. This book was released on 2022-06-28 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Minds and where to find them -- The space of possible minds -- All the things you are -- Waking up to the world -- Solomon's secret -- Aliens on the doorstep -- Machine minds -- Out of this world -- Free to choose -- How to know it all.
Download or read book The Body in the Mind written by Mark Johnson and published by University of Chicago Press. This book was released on 2013-01-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There are books—few and far between—which carefully, delightfully, and genuinely turn your head inside out. This is one of them. It ranges over some central issues in Western philosophy and begins the long overdue job of giving us a radically new account of meaning, rationality, and objectivity."—Yaakov Garb, San Francisco Chronicle
Download or read book Women Fire and Dangerous Things written by George Lakoff and published by University of Chicago Press. This book was released on 2008-08-08 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist
Download or read book Mind in Life written by Evan Thompson and published by Harvard University Press. This book was released on 2010-09-30 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is life related to the mind? The question has long confounded philosophers and scientists, and it is this so-called explanatory gap between biological life and consciousness that Evan Thompson explores in Mind in Life. Thompson draws upon sources as diverse as molecular biology, evolutionary theory, artificial life, complex systems theory, neuroscience, psychology, Continental Phenomenology, and analytic philosophy to argue that mind and life are more continuous than has previously been accepted, and that current explanations do not adequately address the myriad facets of the biology and phenomenology of mind. Where there is life, Thompson argues, there is mind: life and mind share common principles of self-organization, and the self-organizing features of mind are an enriched version of the self-organizing features of life. Rather than trying to close the explanatory gap, Thompson marshals philosophical and scientific analyses to bring unprecedented insight to the nature of life and consciousness. This synthesis of phenomenology and biology helps make Mind in Life a vital and long-awaited addition to his landmark volume The Embodied Mind: Cognitive Science and Human Experience (coauthored with Eleanor Rosch and Francisco Varela). Endlessly interesting and accessible, Mind in Life is a groundbreaking addition to the fields of the theory of the mind, life science, and phenomenology.
Download or read book Into the Magic Shop written by James R. Doty, MD and published by Penguin. This book was released on 2016-02-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The award-winning New York Times bestseller about the extraordinary things that can happen when we harness the power of both the brain and the heart Growing up in the high desert of California, Jim Doty was poor, with an alcoholic father and a mother chronically depressed and paralyzed by a stroke. Today he is the director of the Center for Compassion and Altruism Research and Education (CCARE) at Stanford University, of which the Dalai Lama is a founding benefactor. But back then his life was at a dead end until at twelve he wandered into a magic shop looking for a plastic thumb. Instead he met Ruth, a woman who taught him a series of exercises to ease his own suffering and manifest his greatest desires. Her final mandate was that he keep his heart open and teach these techniques to others. She gave him his first glimpse of the unique relationship between the brain and the heart. Doty would go on to put Ruth’s practices to work with extraordinary results—power and wealth that he could only imagine as a twelve-year-old, riding his orange Sting-Ray bike. But he neglects Ruth’s most important lesson, to keep his heart open, with disastrous results—until he has the opportunity to make a spectacular charitable contribution that will virtually ruin him. Part memoir, part science, part inspiration, and part practical instruction, Into the Magic Shop shows us how we can fundamentally change our lives by first changing our brains and our hearts.
Download or read book Living Fully written by Mallory Ervin and published by Convergent Books. This book was released on 2023-02-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • An irresistible guide to living without holding back, from the vibrant lifestyle entrepreneur and host of the Living Fully podcast One of Katie Couric Media’s Best New Self Help Books to Read in the New Year • “If you’re ready to up-level your life and create long-lasting change, then this book is for you! Mallory’s resilient path will inspire you to step into your power.”—Gabby Bernstein, #1 New York Times bestselling author of The Universe Has Your Back Mallory Ervin is known for exuding energy, joy, and laughter. But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey—from achievement and accolades to devastating, never-before-shared lows—guided her and led her to a deeply fulfilling life. In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a “just fine” existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory offers the motivation to: • stop returning to a “just getting by” mentality • shift perspective so blessings don’t become burdens • remember that life’s curveballs don’t have to knock you off your feet • identify your passions and get back to your truest self • slow down and enjoy the extraordinary in the everyday moments • quiet the voice of fear • get clear on the life you want “I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all,” Mallory says. “I want you to wake up and stay awake.” For anyone hungry for a richer life, or tired of coasting through life in a “cruise control” mindset, Living Fully is the ultimate invitation to embrace abundance and joy—and not look back!
Download or read book Brain Storm written by Rebecca M. Jordan-Young and published by Harvard University Press. This book was released on 2011-01-07 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Female and male brains are different, thanks to hormones coursing through the brain before birth. That’s taught as fact in psychology textbooks, academic journals, and bestselling books. And these hardwired differences explain everything from sexual orientation to gender identity, to why there aren’t more women physicists or more stay-at-home dads. In this compelling book, Rebecca Jordan-Young takes on the evidence that sex differences are hardwired into the brain. Analyzing virtually all published research that supports the claims of “human brain organization theory,” Jordan-Young reveals how often these studies fail the standards of science. Even if careful researchers point out the limits of their own studies, other researchers and journalists can easily ignore them because brain organization theory just sounds so right. But if a series of methodological weaknesses, questionable assumptions, inconsistent definitions, and enormous gaps between ambiguous findings and grand conclusions have accumulated through the years, then science isn’t scientific at all. Elegantly written, this book argues passionately that the analysis of gender differences deserves far more rigorous, biologically sophisticated science. “The evidence for hormonal sex differentiation of the human brain better resembles a hodge-podge pile than a solid structure...Once we have cleared the rubble, we can begin to build newer, more scientific stories about human development.”
Download or read book Deep Thinkers written by Janet Mann and published by University of Chicago Press. This book was released on 2018-02-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A remarkable look at dolphin and whale intelligence, communication, and culture, with stunning photographs: “A wonderful read.” —Biologist Dolphins, whales, and porpoises are often considered to be the smartest nonhuman creatures on Earth. Science and nature buffs are drawn to stories of their use of tools, their self-recognition, their beautiful and complex songs, and their intricate societies. But how do we know what we know, and what does it mean? In Deep Thinkers, renowned cetacean biologist Janet Mann gathers a gam of the world’s leading whale and dolphin researchers—including Luke Rendell, Hal Whitehead, and many more—to illuminate these vital questions, exploring the astounding capacities of cetacean brains. Diving into our current understanding of and dynamic research on dolphin and whale cognition, communication, and culture, Deep Thinkers reveals how incredibly sophisticated these mammals are—and how much we can learn about other animal minds by studying cetacean behavior. Through a combination of fascinating text and more than 150 beautiful and informative illustrations, chapters compare the intelligence markers of cetaceans with those of birds, bats, and primates, asking how we might properly define intelligence in nonhumans. As all-encompassing and profound as the seas in which these deep cetacean cultures have evolved, Deep Thinkers is an awesome and inspiring journey into the fathoms—a reminder of what we gain through their close study, and of what we lose when the great minds of the sea disappear. “Everything you always wanted to know about cetaceans and their intelligence captured here in a single beautiful volume by some of the world’s greatest experts.” —Frans de Waal, New York Times–bestselling author of Are We Smart Enough to Know How Smart Animals Are? “Teeming with cool stuff.” —NPR’s 13.7: Cosmos & Culture
Download or read book Mind Your Mindset written by Michael Hyatt and published by Baker Books. This book was released on 2023-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you trust the voice in your head? Our brains are remarkable. They subconsciously translate the events around us into meaningful storylines that inform what we think and how we live. The problem is, the stories our minds feed us as facts aren't always true. Worse, these stories turn into false beliefs about others, the world, and ourselves that keep us from our true potential. These limiting beliefs confront us all. But what if you could harness your brain's operating system to tell a new story? Not just any story. A true story that empowers you to overcome limitations and surpass your goals. Drawing upon the latest insights in performance psychology, neuroscience, and cognitive science, as well as case studies from their own clients, New York Times bestselling author Michael Hyatt and Megan Hyatt Miller outline a framework anyone can follow to test their own assumptions and start living better, truer stories that shape superior outcomes in business and life.
Download or read book Mesmerized written by Alison Winter and published by University of Chicago Press. This book was released on 1998-12 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: List of IllustrationsAcknowledgmentsIntroduction: An Invitation to the Seance1: Discovery of the Island of Mesmeria 2: Animal Magnetism Comes to London 3: Experimental Subjects as Scientific Instruments 4: Carnival, Chapel, and Pantomime 5: The Peripatetic Power of the "New Science" 6: Consultations, Conversaziones, and Institutions 7: The Invention of Anesthesia and the Redefinition of Pain 8: Colonizing Sensations in Victorian India9: Emanations from the Sickroom 10: The Mesmeric Cure of Souls 11: Expertise, Common Sense, and the Territories of Science 12: The Social Body and the Invention of Consensus Conclusion: The Day after the Feast Notes Bibliography Index Copyright © Libri GmbH. All rights reserved.
Download or read book Unwinding Anxiety written by Judson Brewer and published by Penguin. This book was released on 2021-03-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times and Wall Street Journal bestseller A step-by-step plan clinically proven to break the cycle of worry and fear that drives anxiety and addictive habits We are living through one of the most anxious periods any of us can remember. Whether facing issues as public as a pandemic or as personal as having kids at home and fighting the urge to reach for the wine bottle every night, we are feeling overwhelmed and out of control. But in this timely book, Judson Brewer explains how to uproot anxiety at its source using brain-based techniques and small hacks accessible to anyone. We think of anxiety as everything from mild unease to full-blown panic. But it's also what drives the addictive behaviors and bad habits we use to cope (e.g. stress eating, procrastination, doom scrolling and social media). Plus, anxiety lives in a part of the brain that resists rational thought. So we get stuck in anxiety habit loops that we can't think our way out of or use willpower to overcome. Dr. Brewer teaches us to map our brains to discover our triggers, defuse them with the simple but powerful practice of curiosity, and to train our brains using mindfulness and other practices that his lab has proven can work. Distilling more than 20 years of research and hands-on work with thousands of patients, including Olympic athletes and coaches, and leaders in government and business, Dr. Brewer has created a clear, solution-oriented program that anyone can use to feel better - no matter how anxious they feel.
Download or read book The Brain Sell written by David Lewis and published by Hachette UK. This book was released on 2013-09-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Download or read book Schools That Heal written by Claire Latane and published by Island Press. This book was released on 2021-06-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would a school look like if it was designed with mental health in mind? Too many public schools look and feel like prisons, designed out of fear of vandalism and truancy. But we know that nurturing environments are better for learning. Access to nature, big classroom windows, and open campuses consistently reduce stress, anxiety, disorderly conduct, and crime, and improve academic performance. Backed by decades of research, Schools That Heal showcases clear and compelling ways--from furniture to classroom improvements to whole campus renovations--to make supportive learning environments for our children and teenagers. With invaluable advice for school administrators, public health experts, teachers, and parents Schools That Heal is a call to action and a practical resource to create nurturing and inspiring schools for all children.
Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.
