Download or read book Inside the Buyer s Brain written by Lee W. Frederiksen and published by . This book was released on 2013-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Buying Brain written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Download or read book Neuromarketing written by Patrick Renvoise and published by HarperCollins Leadership. This book was released on 2007-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Download or read book Brain Sell written by Tony Buzan and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which mental skills are currently being used in selling, apply whole brain selling to any sales situation, use a multi-sensory format in selling, develop your sales memory and remember customers' names and faces, Mind Map and be prepared for the 'sales information age', master the mind-body link, keep focused and retain customer information, mentally rehearse the sale, make memorable sales presentations, and develop and use a personal sales commercial.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book The Leader s Brain written by Michael Platt and published by University of Pennsylvania Press. This book was released on 2020-10-06 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain, Wharton Neuroscience Initiative director Michael Platt explains how.
Download or read book Report written by and published by . This book was released on 1915 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report written by United States. Dept. of Agriculture and published by . This book was released on 1915 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Addiction Medicine E Book written by Bankole Johnson and published by Elsevier Health Sciences. This book was released on 2019-12-12 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating scientific knowledge with today's most effective treatment options, Addiction Medicine: Science and Practice, 2nd Edition, provides a wealth of information on addictions to substances and behavioral addictions. It discusses the concrete research on how the brain and body are affected by addictions, improving your understanding of how patients develop addictions and how best to personalize treatment and improve outcomes. This essential text is ideal for anyone who deals with patients with addictions in clinical practice, including psychiatrists, health psychologists, pharmacologists, social workers, drug counselors, trainees, and general physicians/family practitioners. - Clearly explains the role of brain function in drug taking and other habit-forming behaviors, and shows how to apply this biobehavioral framework to the delivery of evidence-based treatment. - Provides clinically relevant details on not only traditional sources of addiction such as cocaine, opiates, and alcohol, but also more recently recognized substances of abuse (e.g., steroids, inhalants) as well as behavioral addictions (e.g., binge eating, compulsive gambling, hoarding). - Discusses current behavioral and medical therapies in depth, while also addressing social contexts that may affect personalized treatment. - Contains new information on compliance-enhancing interventions, cognitive behavioral treatments, behavioral management, and other psychosocial interventions. - Includes neurobiological, molecular, and behavioral theories of addiction, and includes a section on epigenetics. - Contains up-to-date information throughout, including a new definition of status epilepticus, a current overview of Lennox Gastaut syndrome, and updates on new FDA-approved drugs for pediatric neurological disorders. - Features expanded sections on evidence-based treatment options including pharmacotherapy, pharmacogenetics, and potential vaccines. - Addresses addiction in regards to specific populations, including adolescents, geriatric, pregnant women, and health care professionals. - Includes contributions from expert international authors, making this a truly global reference to addiction medicine.
Download or read book The Journal of the Society of Automotive Engineers written by Society of Automotive Engineers and published by . This book was released on 1925 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of the Society of Automotive Engineers written by and published by . This book was released on 1925 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 30-54 (1932-46) issued in 2 separately paged sections: General editorial section and a Transactions section. Beginning in 1947, the Transactions section is continued as SAE quarterly transactions.
Download or read book The Retail Druggist written by and published by . This book was released on 1911 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2016-11-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Download or read book Buying In written by Rob Walker and published by Random House. This book was released on 2008-06-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Download or read book Real Estate Rescue written by Tracy McLaughlin and published by Mango Media Inc.. This book was released on 2020-04-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider reveals how buyers and sellers can get the best price possible—by understanding how the housing market really works. The process of buying or selling a home elicits a lot of emotions, from excitement to anxiety. Often, this can blind us to the practical realities of how the housing market works—especially since most people only enter the real estate world once a decade or less. Top residential real estate agent Tracy McLaughlin is here to change our understanding of the home sale process. Whether you’re buying your first home or an experienced seller, this book is packed with essential advice. In nearly all real estate sales, buyers and sellers leave behind thousands—or even hundreds of thousands to millions of dollars—on the table. As shocking as this is, it continually happens because one simple decision, among the countless made during the entire process, can greatly impact the outcome of the transaction. By presenting an inside view on sales based on years of experience, McLaughlin provides a guide for maximizing the value of the sale and purchase of homes—including detailed advice as well as tips on finding the right real estate agent.
Download or read book Decisions and Orders of the National Labor Relations Board written by United States. National Labor Relations Board and published by . This book was released on 1966 with total page 1716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
