Download or read book Inside Kevin07 written by Christine Jackman and published by Melbourne Univ. Publishing. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is an inside look at the successful Labor campaign that made Kevin Rudd prime minister in 2007."--Provided by publisher.
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Download or read book International Law in Public Debate written by Madelaine Chiam and published by Cambridge University Press. This book was released on 2021-12-09 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of international law in public debates and its resulting popular language of international law.
Download or read book Political Branding Strategies written by Lorann Downer and published by Springer. This book was released on 2015-12-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Download or read book Politics Media and Campaign Language written by Stephanie Brookes and published by Anthem Press. This book was released on 2017-04-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: SpanAcknowledgements; Epigraph; 1. Introduction; 2. Storytelling; 3. Belonging; 4. Values; 5. Community; 6. Security; 7. Vision; 8. Hearts and Minds; Appendices; References; Index./span
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Download or read book The Mighty And The Almighty written by Nick Spencer and published by Biteback Publishing. This book was released on 2017-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a secular age, we have a lot of religious politicians. Theresa May, Vladimir Putin, Angela Merkel, even Donald Trump all profess Christianity, as did Obama, Brown, Sarkozy, Bush and Blair before them. Indeed, it is striking how many Christian Presidents and Prime Ministers have assumed the global stage over recent years. In spite of Alastair Campbell's oft- (and mis-) quoted line, 'We don't do God', it seems like we definitely do. But how sincere is this faith? Is not much of it simply window-dressing for the electorate, paste-on haloes to calm the moral majority? Conversely, how dangerous is it? If we elect our politicians to do our democratic will, do we really want them praying to God for advice? The Mighty and the Almighty looks at some of the biggest political figures of the past forty years - from Thatcher and Reagan, through Mandela and Clinton, to May and Trump - and looks at how they 'did God'. Did their faith actually shape their politics, and if so, how? Or did their politics shape their faith? And does it matter if it did? In an age when religion is more important on the global stage than anyone would have predicted fifty years ago, this book will tell you everything you want to know, and some things you won't, about how the Mighty get on with the Almighty.
Download or read book A Brief History of Australia written by Barbara A. West and published by Infobase Publishing. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic facts, a chronology, a bibliography, and a list of suggested reading make up the appendixes. --Book Jacket.
Download or read book Not for the Faint Hearted written by Kevin Rudd and published by Macmillan. This book was released on 2017-10-24 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2007, Kevin Rudd became only the third Labor prime minister since the Second World War, after Whitlam and Hawke, to win government from opposition. In doing so he also defeated, and unseated, John Howard, the longest-serving conservative prime minister since Menzies.So who was the man behind the phenomenal success of the Kevin07 campaign? This Mandarin-speaking professional diplomat, committed Christian and self-described policy wonk, who grew up as the son of a dairy farmer in rural Queensland to become the 26th prime minister of Australia?While journalists, the professional commentariat and Rudd's political foes have together felled forests writing about the 'real' Kevin Rudd, until now he has refused to provide any written response to his many critics. That changes with this volume, which takes us to his election as prime minister in 2007. This is the first time we hear from the man himself, in his own words, about what makes him tick.With a level of self-reflection, and a capacity for sending himself up that is rarely seen in political autobiography, Rudd chronicles a childhood shaped by the love of his mother and tragically disrupted by the death of his father when he was eleven - an event that left the family without a home or an income, and which would foster in him a visceral passion for social justice, and the foundations of his own political vision.He tells of his years as a budding China scholar, his many misadventures as a young diplomat in Stockholm and Beijing, his marriage to the remarkable Th�r�se Rein and the centrality of his tight-knit family to both his private and public lives. He takes us through his years as Queensland's most powerful public servant during the days of the Goss government, and the soul-destroying moment of losing his first election to Federal Parliament in 1996, before finally prevailing through the maze of Labor factional politics to win his seat in 1998.Rudd's account of the next nine long years in Opposition lays bare the inner workings of our national politics, including the absurdities of the factional system, the essential nature of Australian conservatism, and the arrogance of the Howard government, culminating in Howard's two greatest follies: the decision to take Australia to war in Iraq, and the introduction of WorkChoices. He also describes the monumental task of wresting office from a conservative prime minister who tried every trick in the book to hold on to power.Rudd also carefully chronicles the evolution of his own deepest beliefs, values and political convictions over many decades, long before his entry to Parliament. He describes his book as 'an essay in encouragement' for those considering a public life who are committed to changing the world for the many, not the few, but are uncertain if they have the stomach for it.This is an optimistic book, written with passion, conviction and insight. It is the first in a two-volume autobiography. It covers the unlikely rise of the 'boy from Eumundi' to the most powerful office in the land.
Download or read book Public Leadership written by Paul 't Hart and published by ANU E Press. This book was released on 2008-11-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Leadership' is routinely admired, vilified, ridiculed, invoked, trivialised, explained and speculated about in the media and in everyday conversation. Despite all this talk, there is surprisingly little consensus about how to answer basic questions about the nature, place, role and impact of leadership in contemporary society. This book brings together academics from a broad array of social science disciplines who are interested in contemporary understandings of leadership in the public domain. Their work on political, administrative and civil society leadership represents a stock-take of what we need to know and offers original examples of what we do know about public leadership. Although this volume connects scholars living in, and mostly working on, public leadership in Australia and New Zealand, their contributions have a much broader scope and relevance.
Download or read book Pricing Carbon in Australia written by Rebecca Pearse and published by Routledge. This book was released on 2017-11-08 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the mid-2000s it seemed that the global carbon market would take off and spark the worldwide transition to a profitable low carbon economy. A decade on, the experiment in carbon trading is failing. Carbon market schemes have been plagued by problems and resistance to carbon pricing has come from the political Left and Right. In the Australian case, a national emissions trading scheme (ETS) was dismantled after a long, bitter public debate. The replacement ‘Direct Action Plan’ is also in disrepute. Pricing Carbon in Australia examines the rise and fall of the ETS in Australia between 2007 and 2015, exploring the underlying contradictions of marketised climate policy in detail. Through this and other international examples, the book offers a critique of the political economy of marketised climate policy, exploring why the hopes for global carbon trading have been dashed. The Australian case is interpreted in light of a broader legitimation crisis as state strategies for (temporarily) displacing the climate crisis continue to fail. Importantly, in the wake of carbon market failure, alternative agendas for state action are emerging as campaigns for the retrenchment of fossil fuel assets and for just renewable energy transition continue transforming climate politics and policy as we know it. This book is a valuable resource for practitioners and academics in the fields of environmental policy and politics and social movement studies.
Download or read book Word Up written by Mark McCrindle and published by The ABC of XYZ. This book was released on 2011 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone says the English language is changing in this global digital age. Everyone says the generations don't understand each other. Word Up is the complete up-to-date Australian guide to where our language is headed. Fascinating, colourful, easy to use and full of surprises. Includes a youth lexicon.
Download or read book Australian Politics in a Digital Age written by Peter John Chen and published by ANU E Press. This book was released on 2013-02-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive volume on the impact of digital media on Australian politics, this book examines the way these technologies shape political communication, alter key public and private institutions, and serve as the new arena in which discursive and expressive political life is performed. -- Publisher's description.
Download or read book Turning Down The Noise written by Christine Jackman and published by Allen & Unwin. This book was released on 2020-09-01 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A great Australian journalist on a deeply personal assignment: treading bravely, beautifully into the wonder of silence.' - TRENT DALTON 'I would never think of myself as a silent retreat person but I kind of felt like Jackman went in my place! She writes so thoughtfully and clearly about feelings that are hard to describe - it's very impressive. Writing a book about something essentially ungraspable is a very bold decision, but thanks to her journalistic method and assured style, Jackman has pulled it off. A counterintuitive modern odyssey in which the heroine sets out from a land of deafening overplenty in search of ... less. Beautifully researched.' - ANNABEL CRABB Author Christine Jackman knew her life looked successful - an executive position in Sydney, a house in a harbourside suburb, meetings with CEOs and phone calls with government ministers - but it didn't feel that way. Inside, she felt constantly off balance, her thoughts and internal compass - as well as her ability to care for the people she loved most - drowned out by the noise in her life. So Jackman embarked on a quest for a better way of being. Turning Down the Noise follows her journey as she explores what is happening to our brains, our lives and our communities as we navigate a never-ending assault on our senses and attention, whether from actual noise, exposure to media or the pings and alerts on our phones. More importantly, she reveals how we can reverse the damage through simple daily acts designed to strip out the stimuli and reclaim the silence. Seeking ways to channel and capture the clarity and peace of mind so often lacking in our lives, Jackman writes with a lightness of touch, sharing her own experiences and digging into her subject with the zeal of an investigative journalist and an enquiring mind.
Download or read book When the Nerds Go Marching In written by Rachel K. Gibson and published by Oxford University Press. This book was released on 2020-08-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International license. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere. When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Specifically, Gibson sets out the case for four phases of development in digital campaigns, from early amateur experimentation and standardization, to more strategic mobilization of activists and voters. In addition to charting the way these developments changed external interactions with citizens, Gibson details how this evolution is transforming the internal structure of political campaigns. Despite some early signs that the internet would lead to the devolution of power to members and supporters, more recent developments have seen the emergence of a new digitally literate cohort of data analysts and software engineers in campaign organizations. This group exercises increasing influence over key decision-making tasks. Given the resource implications of this new "data-driven" mode of digital campaigning, the book asserts that smaller political players face an even greater challenge to compete with their bigger rivals. Based on her findings, Gibson also speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
Download or read book The Routledge Handbook of Political Communication in Ibero America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.
Download or read book A Critical Impulse to e Governance in the Asia Pacific written by AMITA SINGH and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comparative study of the vision, ability and dynamism on the part of governments in selected Asian Pacific countries as they engage in the distribution of e-governance. Consequently, it creates a platform for mutual learning and offers a dispassionate evaluation of mega e-projects. It is an interdisciplinary study of information and communication technology within mainstream social science research and attempts to bridge the gap in empirical research between the nature of technology and the manner in which it is governed. The analysis shows that hegemonic and panoptic structures of surveillance and control may derail efforts to establish sustainable e-governance, while a liberal futuristic framework with open socio-technology networks on Big Data analytics, IPv6 and Cloud Computing may strengthen the trend towards democratizing institutions. Further, the book highlights the extraordinary energy being generated in the emerging new world through their use of the internet and suggests how governments could translate this into a new wealth of economic opportunities, social inclusion and equitable development, in addition to achieving the MDGs (Millenium Development Goals). Lastly, it emphasizes the importance of a visionary approach, which, wherever present, has been able to sustain e-governance by meaningfully linking the micro to the macro and heritage to the horizon.
