Download or read book Research Methodologies for Sports Scholarship written by James Skinner and published by Routledge. This book was released on 2018-12-07 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: When investigating the diverse, complex and changing contemporary field of sport, we recognize there is no methodology that meets the needs of all sport. Sport researchers should take advantage of innovative approaches from other fields to explore emerging phenomena or innovatively advance scholarly sport research approaches. For example, technology, globalization and commercialization may be the principal trends, but they are not the only trends, Sport researchers have the opportunity to study other trends, including the modernization of sport organizations, changing governance practices, regulatory changes, innovation, merchandising, media and broadcasting technologies, socio demographic influences (i.e. aging populations, change in employment patterns, increasing diversity), sport for development, physical activity and sport participation changes. As such, this book introduces innovative research methods and approaches can be applied to the sport discipline. This book was originally published as a special issue of Sport in Society.

Download or read book Innovative Learning Analytics for Evaluating Instruction written by Theodore W. Frick and published by Routledge. This book was released on 2021-07-19 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Learning Analytics for Evaluating Instruction covers the application of a forward-thinking research methodology that uses big data to evaluate the effectiveness of online instruction. Analysis of Patterns in Time (APT) is a practical analytic approach that finds meaningful patterns in massive data sets, capturing temporal maps of students’ learning journeys by combining qualitative and quantitative methods. Offering conceptual and research overviews, design principles, historical examples, and more, this book demonstrates how APT can yield strong, easily generalizable empirical evidence through big data; help students succeed in their learning journeys; and document the extraordinary effectiveness of First Principles of Instruction. It is an ideal resource for faculty and professionals in instructional design, learning engineering, online learning, program evaluation, and research methods.

Download or read book The Performance Paradox written by Jerry L. Harbour and published by CRC Press. This book was released on 2008-08-12 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does performance improve? A simple yet often unexplored question. To quantify it, it must be measured. To measure it, it must be understood. The good news is that once we actually examine how to test performance, a number of basic principles and natural laws emerge. Principles and laws with universal applications across diverse subjects, and wh

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 1131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.

Download or read book Best Papers Proceedings Annual Meeting of the Academy of Management written by Academy of Management and published by . This book was released on 1997 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

Download or read book Handbook of the Economics of Marketing written by and published by North Holland. This book was released on 2019-09-21 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.

Download or read book The Hidden History of Coined Words written by Ralph Keyes and published by Oxford University Press. This book was released on 2021 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How do words get coined? That question is explored in Ralph Keyes's latest book, The Hidden History of Coined Words. Based on meticulous research, Keyes has determined that successful neologisms are as likely to be created by chance as by intention. A remarkable number of new words were coined whimsically, he's discovered, to taunt, even to prank. Knickers resulted from a hoax, big bang from an insult. Wisecracking produced software, crowdsource, and blog. More than a few neologisms weren't even coined intentionally: they resulted from happy accidents such as typos, mistranslations, and misheard words like bigly and buttonhole, or from an unintended coinage such as Isaac Asimov's robotics. Many of the word coiners Keyes writes about come from unlikely quarters. Neologizers (a Thomas Jefferson coinage) include not just learned scholars and literary lions but cartoonists, columnists, children's authors, and children as well. Wimp, Keyes tells us, originated with an early 20th century book series on The Wymps, goop from a series about The Goops, and nerd from a book by Dr. Seuss. Competing claims to have coined terms like gonzo, mojo, and booty call are assessed, as is epic battles fought between new word partisans, and those who think we have enough words already. A concluding chapter offers pointers on how to coin a word of one's own. Written in a reader-friendly manner, The Hidden History of Coined Words will appeal not just to word lovers but history buffs, trivia contesters, and anyone at all who is interested in a well-informed good read"--

Download or read book The Baseball Economist written by J.C. Bradbury and published by Penguin. This book was released on 2008-02-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freakonomics meets Moneyball in this provocative exposé of baseball’s most fiercely debated controversies and some of its oldest, most dearly held myths. Providing far more than a mere collection of numbers, economics professor and popular blogger J.C. Bradbury shines the light of his economic thinking on baseball, exposing the power of tradeoffs, competition, and incentives. Utilizing his own “sabernomic” approach, Bradbury dissects baseball topics such as: • Did steroids have nothing to do with the recent homerun records? Incredibly, Bradbury’s research reveals steroids probably had little impact. • Which players are ridiculously overvalued? Bradbury lists all players by team with their revenue value to the team listed in dollars—including a dishonor role of those players with negative values—updated in paperback to include the 2007 season. • Does it help to lobby for balls and strikes? Statistics alone aren’t enough anymore. This is a refreshing, lucid, and powerful read for fans, fantasy buffs, and players—as well as coaches at all levels—who want to know what is really happening on the field.

Download or read book Social Media in Sport written by Gashaw Abeza and published by Taylor & Francis. This book was released on 2023-12-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.

Download or read book Sport Marketing 4th Edition written by Mullin, Bernard J. and published by Human Kinetics. This book was released on 2014-05-02 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

Download or read book Sport Marketing written by Bernard J. Mullin and published by Human Kinetics. This book was released on 2018-10-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.

Download or read book Personnel Economics in Sports written by Neil Longley and published by Edward Elgar Publishing. This book was released on 2018 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines personnel economics within the context of the professional sport industry. Sport is an effective industry in which to empirically test theories of personnel economics, primarily because the employer-employee relationship in sport is much more visible and transparent than in almost any other industry. Researchers benefit from having data on a host of variables pertaining to individual employees (i.e. players), such as their age, race, national origin, and experience. Researchers also have data on each employee's performance, on their salary, and on who their co-workers (teammates) and managers (coaches) are. The chapters are organized around the core functional areas of personnel economics and cover all aspects of the employment relationship in sport - from recruiting and selection, to pay and performance, to work team design. Each chapter contains a thorough literature review that provides the reader with a sense of the breadth and depth of the work being done in the area, and with a sense as to how the literature can move forward, both in a sport and non-sport context. The book is suitable for an advanced undergraduate course right through to a PhD-level field-course in both management and economics. Academic researchers in the fields of sports economics, personnel economics, human resource management, strategic management and sport management will also find the book of interest. Contributors include: D. Berri, C. Deutscher, B. Frick, L.H. Kahane, N. Longley, J.G. Maxcy, J. Prinz, R. Simmons, D. Weimar

Download or read book Human and Cultural Guide written by Shelley and published by WCB/McGraw-Hill. This book was released on 1993 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Methods and Design in Sport Management written by Damon P. S. Andrew and published by Human Kinetics Publishers. This book was released on 2019-10-16 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods and Design in Sport Management, Second Edition, explains research design, implementation, and assessment criteria with a focus on procedures unique to the discipline of sport management.

Download or read book The American Economic Review written by and published by . This book was released on 2002 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt: