Download or read book Informative Advertising and the U S Personal Computer Market written by Michelle Sovinsky Goeree and published by . This book was released on 2002 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising in the U S Personal Computer Industry written by Michelle Sovinsky Goeree and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each medium to maximize their profits. I apply the model to the US PC market, in which advertising expenditures are over $2 billion annually. The estimation technique incorporates macro and micro data from three sources. Estimated median industry markups are 19% over production costs. The high industry markups are explained in part by the fact that consumers know only some of the products for sale. Indeed estimates from traditional consumer choice models predict median markups of onefourth this magnitude. I find that product-specific demand curves are biased towards being too elastic under traditional models of consumer choice. The estimates suggest that PC firms use advertising media to target high-income households, that there are returns to scope in group advertising, and that word-of-mouth or experience plays a role in informing consumers. The top firms engage in higher than average advertising and earn higher than average markups.

Download or read book The Value of Information written by Ramanan Laxminarayan and published by Springer Science & Business Media. This book was released on 2012-08-14 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines applications in two disparate fields linked by the importance of valuing information: public health and space. Researchers in the health field have developed some of the most innovative methodologies for valuing information, used to help determine, for example, the value of diagnostics in informing patient treatment decisions. In the field of space, recent applications of value-of-information methods are critical for informing decisions on investment in satellites that collect data about air quality, fresh water supplies, climate and other natural and environmental resources affecting global health and quality of life.

Download or read book The Impact of Personal Home Computers on Marketing written by American Marketing Association. Workshop and published by . This book was released on 1983 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2002 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Informational Technology and Its Impact on American Education written by and published by . This book was released on 1982 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Informational Technology and Its Impact on American Education written by États-Unis. Congress. Office of Technology Assessment and published by DIANE Publishing. This book was released on 1982 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journal of Economic Literature written by and published by . This book was released on 2003 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The U S Computer Industry written by Gerald W. Brock and published by . This book was released on 1975 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised thesis presenting an economic analysis of the computer industry in the USA - covers industrial structure, industrial growth performance, industrial concentration, competition and market structure, etc. Bibliography pp. 243 to 245, graphs and references.

Download or read book An Unlikely Revolutionary written by Matsuo Takabuki and published by University of Hawaii Press. This book was released on 1998-05-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A confidant of Governor John Burns, a member of the Board of Supervisors of the City and County of Honolulu, a business associate of developer and financier Chinn Ho, a trustee of the Bishop Estate - Matsuo Takabuki has been at the heart of many of the sweeping social, financial, and political changes that have fundamentally altered Hawaii in the last half century. An Unlikely Revolutionary is Takabuki's own story, told in his characteristically straightforward manner, of his life and work as one of the "movers and shakers" behind Hawaii's transformation from an isolated, agriculture-based territory to a highly diverse, competitive modern community. In September, An Unlikely Revolutionary was featured on the front page of the Honolulu Star-Bulletin.

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book PC Mag written by and published by . This book was released on 1984-04-03 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Download or read book Billboard written by and published by . This book was released on 1984-11-17 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Download or read book U S Industrial Outlook written by and published by . This book was released on 1994 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.

Download or read book InfoWorld written by and published by . This book was released on 1991-02-04 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book PC Mag written by and published by . This book was released on 1987-02-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Download or read book Bulletin of the United States Bureau of Labor Statistics written by and published by . This book was released on 1990 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt: