Download or read book Rural Marketing written by Sanal Kumar Velayudhan and published by Taylor & Francis. This book was released on 2024-02-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.

Download or read book Information Markets written by Frank Linde and published by Walter de Gruyter. This book was released on 2011-05-26 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Markets is a compendium of the i-commerce, the commerce with digital information, content as well as software. Information Markets is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.

Download or read book Mobile Information Communication Technologies Adoption in Developing Countries written by Ahmed Gad Abdel-Wahab and published by IGI Global. This book was released on 2011-01-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book reviews different approaches and methodologies used in dealing with issues related to mobile ICTs, and presents successful examples mobile ICT adoption in developing countries, addressesing the impact of culture on mobile ICT adoption and deployment"--Provided by publisher.

Download or read book Advance Report on Durable Goods Manufacturers Shipments and Orders written by and published by . This book was released on 1987 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applied Markets written by and published by Excel Books India. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Coming of Age of Information Technologies and the Path of Transformational Growth written by Davide Gualerzi and published by Routledge. This book was released on 2009-10-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT sector. The book articulates a view of demand-led growth in which the focus is on effective demand, the composition of the growth process and the link between changing composition and expansion.

Download or read book ICT Critical Infrastructures and Society written by Magda David Hercheui and published by Springer. This book was released on 2012-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th IFIP TC 9 International Conference on Human Choice and Computers, HCC10 2012, held in Amsterdam, The Netherlands, in September 2012. The 37 revised full papers presented were carefully reviewed and selected for inclusion in the volume. The papers are organized in topical sections on national and international policies, sustainable and responsible innovation, ICT for peace and war, and citizens' involvement, citizens' rights and ICT.

Download or read book The Politics of Everyday Fear written by Brian Massumi and published by U of Minnesota Press. This book was released on 1993 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Current Industrial Reports written by and published by . This book was released on 1995 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ICT Statistics Report written by and published by . This book was released on 2011 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Information Guide written by and published by . This book was released on 1962 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Commercial News USA written by and published by . This book was released on 1983 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Information Technology Outlook 2000 ICTs E commerce and the Information Economy written by OECD and published by OECD Publishing. This book was released on 2000-03-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Information Technology Outlook 2000 describes the rapid growth in the supply and demand for information technology goods and services and their role in the expanding Internet economy and looks at emerging uses of information technology.

Download or read book Rural Marketing written by Awadhesh Kumar Singh and published by New Age International. This book was released on 2005-12 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.

Download or read book TAKE OFF THE BLOSSOMS OF WOMEN EMPOWERMENT written by Dr.V.Bastin Jerome and published by Lulu.com. This book was released on 2018-04-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, "Take Off: The Blossoms of Women Empowerment" plays an important role in the area of focusing on empowerment, upliftment, enrichment and why not entrepreneurial enterprise owned by blossoming women of today.The empowerment of women is essential to development of nation and particularly for the reduction of poverty in real terms.Today women empowerment takes place in all levels through SHGs, entrepreneurship, business enterprise, inclusion of Information Technology, globalised scenario and informal sectors.The blossoms of women empowerment reached frontiers of political, economic, social and total personality of an individual. This book comprises achievement and participation of women from all walks of life.This book reiterates the famous saying of Kofi Annan "There is no tool for development more effective than the empowerment of women".This book enhances the readers to realise the inherent potentials of women belonging to different sectors.

Download or read book Rural Market Potentiality in India towards Consumer Durable Goods written by Dr. N. Ratna Kishor and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Divide written by Pippa Norris and published by Cambridge University Press. This book was released on 2001-09-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread concern that the Internet is exacerbating inequalities between the information rich and poor.