Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Strengthening SME Performance Through Social Media Adoption and Usage written by Qalati, Sikandar Ali and published by IGI Global. This book was released on 2023-03-17 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Understanding the Digital Transformation of Socio Economic Technological Systems written by Tessaleno Campos Devezas and published by Springer Nature. This book was released on with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impact of Disruptive Technologies on the Socio Economic Development of Emerging Countries written by Mtenzi, Fredrick Japhet and published by IGI Global. This book was released on 2023-06-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global emergencies, such as the COVID-19 pandemic and environmental concerns, have challenged the readiness of societies and forced them to operate in more innovative ways. In response, the world has witnessed new technologies emerge and researchers continually finding better solutions to cope with these situations. It is crucial that these innovations are investigated so that we may better the world during times of crisis. Impact of Disruptive Technologies on the Socio-Economic Development of Emerging Countries provides relevant case studies, innovative disruptive applications, and the latest empirical research findings in the digital technology space. Additionally, it provides accounts of the design, development, and usage of digital solutions that have an impact on addressing societal problems in emerging economies. Covering topics such as e-social work, social media addiction, and adaptive testing, this premier reference source is an essential resource for government officials, entrepreneurs, politicians, business leaders, students and educators of higher education, sociologists, librarians, researchers, and academicians.
Download or read book The Dark Side of Social Media written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2017-09-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
Download or read book Handbook of Research on Socio Economic Sustainability in the Post Pandemic Era written by Ole?ski, Jozef and published by IGI Global. This book was released on 2023-08-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic intensifies underlying structural obstacles and systemic inefficiencies. However, it also provokes the accelerated adoption of innovations made possible by the already growing technological development, before being accompanied by necessary institutional and systemic adjustments. This leads to multidimensional crises, while also opening new socio-economic challenges and prospects globally. The Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era engages global aspects of the crisis by means of standard and innovative economic policies at the national and international level. It confronts the challenges facing businesses and reveals models of effective transformations and strategies in the present circumstances. The book further investigates individual and collective societal challenges in light of sustaining our constantly upgrading humanitarian values in the 21st century. Covering topics such as fiscal adjustment measures, sustainable marketing, and state-society relations, this major reference work is a dynamic resource for government officials, sociologists, economists, business leaders, human resource managers, libraries, students and faculty of higher education, researchers, and academicians.
Download or read book Digital Technologies in the New Socio Economic Reality written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2021-11-16 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains contributions from the IX International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities,” which was organized by Samara State University of Economics (SSEU, Samara, Russia), 2021, and devoted to the 90th anniversary of this higher education institution. Digital technologies became even more in demand during the pandemic, when companies, state authorities, and educational organizations were forced to switch to a remote format of work. The “forced” digitization of the usual ways of activity required rapid and decisive changes. Understanding the ongoing digital transformation implies the relevance of further in-depth research of this issue in the context of various socioeconomic systems, interdisciplinary interactions, and cooperation between scientists and practitioners. The book is an attempt to analyze these changes and consider them from the point of view of various scientific areas (economics, management, education, law, sociology, and others). This book addresses theoretical and practical aspects by studying the digital technology application in terms of the new socioeconomic reality development: big data in the digital economy, data collection and exchange, artificial intelligence, intelligent communications, digital platforms and strategies for the sustainable development of socioeconomic systems, and new requirements of professional and business education. It provides significant value for scientists, teachers, and students of higher educational institutions.
Download or read book Globalized Consumer Insights in the Digital Era written by Sahin, Fatih and published by IGI Global. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Download or read book Community Informatics Design Applied to Digital Social Systems written by Pierre-Léonard Harvey and published by Springer. This book was released on 2017-12-05 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a Digital Social System Praxis Framework (DSSPF) integrating Computational Media, Evolutionary Systems Thinking and Design Thinking approaches to E-transformation practice, also called Community Informatics Design (CID). The DSSPF framework is intended to create communication spaces dedicated to knowledge production and sharing for social and organizational change. It allows social systems researchers and practitioners to recognize their synergistic roles in the praxis process to shape their future through social innovation projects. This transdisciplinary text provides potential students and practitioners fundamental concepts and tools for such design. It offers resources from the Pragmatic and Systemic philosophy of science for the co-construction of social architectures and infrastructures, and multi-aspectual design methodologies by which government, organizations and civil society can learn to ethically co-design common ground. This approach provides complementary and common patterns from known methods, models, and theories of social systems interventions that could support a generic framing of large scale sociotechnical systems: digital social innovation ecosystem, living Labs, Fab Labs, enterprise collaborative networks. There will be a particular focus on understanding and addressing the dimensions that make people from different communities of practice able to communicate and collaborate through multiple digital media, design platforms, worldviews and modeling approaches.
Download or read book Refugee Entrepreneurship written by Nadeera Ranabahu and published by Taylor & Francis. This book was released on 2024-11-22 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume explores the phenomenon of refugee entrepreneurship and advances the discussions and debates in the domain. The growing number of refugees across the world creates a compelling need to study the social and economic activities of refugees in different contexts, and to share experiences and debate how to better support refugee populations. This book covers academic, practical, and policy issues in refugee entrepreneurship, seeking to present the current status of research in this evolving field. The topics include how to identify and differentiate refugee entrepreneurship; refugees’ business practices; the personal, economic, and social values and impacts of refugee entrepreneurship; and the institutional support and role of ecosystems in facilitating refugee entrepreneurship. Future research directions are also outlined. This book provides scholars with the theoretical foundations and evidence base to advance refugee entrepreneurship research. Support agencies will learn from the experiences of others about the delivery of tailored support and policymakers will recognise the need for empathy and consistency in developing host country strategies for refugees.
Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book An Introduction to News Product Management written by Damon Kiesow and published by Taylor & Francis. This book was released on 2023-12-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations. An Introduction to News Product Management sets out how “product thinking” should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance. This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods.
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Download or read book Responsible Investment Around the World written by Julia M. Puaschunder and published by Emerald Group Publishing. This book was released on 2023-08-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responsible Investment Around the World considers economic recovery undertaken in different regions around the world. Financing policies and investment solutions are proposed that can responsibly help address the world’s most pressing issues – in climate change, social injustice, and access to healthcare.
Download or read book ECIE 2019 14th European Conference on Innovation and Entrepreneurship 2 vols written by Professor Panagiotis Liargovas and published by Academic Conferences and publishing limited. This book was released on 2019-09-19 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Handbook of Conflict and Peace Communication written by Stacey L. Connaughton and published by Taylor & Francis. This book was released on 2024-10-29 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive review of research in conflict and peace communication and offers readers a range of insights into foundational, ongoing, and emerging discussions in this field. The volume brings together peace studies, conflict studies, and communication studies to acknowledge the power of communication—both cooperative, solidarizing, and integrative as well as destructive and divisive—in constituting social relations. It features a multiplicity of authors, including academics and practitioners from all corners of the globe and from across the communicative spectrum. The handbook is divided into four parts: (1) Meta-theoretical, theoretical, and methodological approaches in conflict and peace communication research; (2) Conflict communication; (3) Peace communication; and (4) Cross-cutting and emergent themes. This handbook is essential reading for scholars, research-driven practitioners, graduate-level students, and upper-level undergraduate students in conflict and peace communication within disciplines such as communication studies, political science, international relations, security studies, and human rights.
