Download or read book The Influence of International Sporting Events on the Image of Tourist Destinations The FIFA World Cup 2006 TM in Germany and the City of Hanover written by Barbara Boron and published by . This book was released on 2015-11-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2006 in the subject Tourism, grade: B, University of Gloucestershire, language: English, abstract: International sporting events have gained an enormous popularity and importance both as a product within the leisure industry and as a marketing tool in destination marketing in the competition for visitors, residents and businesses between cities. This dissertation examines the influence of such international sporting events on the image of the host country or host city. The FIFA World Cup 2006 serves as a case example, out of the host cities Hanover has been picked as an example. Within the dissertation the following research questions will be explored and answered: Does image change happen due to international sporting events? If so is it positive or negative? Does the image change seem to be the same for host country and host city? Are image changes related to the level of involvement and type of ecperience the people have? Do image changes due to international sporting events have an influence on the people's future travel plans? Should such sporting events therefore be of importance in destination management? The answers were derived of secondary and primary data; an online survey has been conducted by the author for the purpose of this dissertation in which over 400 people participated. The findings of this survey have been supported through findings of two further surveys, one undertaken on behalf of the German Tourism board and one by the international student organisation AIESEC, who also have been examining issues concerning the FIFA World Cup 2006 ."
Download or read book The Influence of International Sporting Events on the Image of Tourist Destinations The FIFA World Cup 2006TM in Germany and the City of Hanover written by Barbara Boron and published by GRIN Verlag. This book was released on 2015-10-28 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2006 in the subject Tourism - Miscellaneous, grade: B, University of Gloucestershire, language: English, abstract: International sporting events have gained an enormous popularity and importance both as a product within the leisure industry and as a marketing tool in destination marketing in the competition for visitors, residents and businesses between cities. This dissertation examines the influence of such international sporting events on the image of the host country or host city. The FIFA World Cup 2006TM serves as a case example, out of the host cities Hanover has been picked as an example. Within the dissertation the following research questions will be explored and answered: •Does image change happen due to international sporting events? •If so is it positive or negative? •Does the image change seem to be the same for host country and host city? •Are image changes related to the level of involvement and type of ecperience the people have? •Do image changes due to international sporting events have an influence on the people’s future travel plans? Should such sporting events therefore be of importance in destination management? The answers were derived of secondary and primary data; an online survey has been conducted by the author for the purpose of this dissertation in which over 400 people participated. The findings of this survey have been supported through findings of two further surveys, one undertaken on behalf of the German Tourism board and one by the international student organisation AIESEC, who also have been examining issues concerning the FIFA World Cup 2006TM.
Download or read book Influence of International Sporting Events on the Image of Tourist Destinations the Fifa World Cup 2006 tm in Germany and the City of Hanover written by BARBARA. BORON and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sport Tourism Destinations written by James E. S. Higham and published by Routledge. This book was released on 2005 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from international experts, this book examines the dramatic effects sports tourism has on the economy and future of tourism destinations.
Download or read book Networking within the Tourism Industry written by Michael Schumacher and published by GRIN Verlag. This book was released on 2010-06-30 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,8, International University of Applied Sciences, language: English, abstract: As research around the impacts of Mega Sport Events on host cities and regions reached is peaking in the aftermath of the FIFA World Cup 2006, the UEFA European Football Championship 2008 and the Beijing Summer Games 2008 the topic of cooperation and networking has been widely neglected in regard to MSEs. With the focus on the tourism industry of hosting regions, this work tries to start to change this, as an exploratory approach towards finding out more about the interrelationship of those two topics in tourism. As both, MSEs and cooperation are gaining more and more interest within tourism research this should also be seen as an approach to combine both to motivate further research. Methodologically this is realized by conducting expert interview with five industry experts with valuable experience in preparing, hosting and also benefiting from a Mega Sport Event. The expert interview, as the primary research part of this work is based on the cooperation concept of Axelrod’s game theory. This basis was used to design, conduct and analyze the primary research part of this thesis. Essentially, the thesis should be interpreted as a scientific approach to present the combination of the topics of Mega Sport Events and cooperation in tourism.
Download or read book The Tourism Impact of International Sporting Events written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The International Tourism Effect of Hosting the Olympic Games and the FIFA World Cup written by Christopher Vierhaus and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyzes whether hosting mega-sporting events is a useful marketing platform for countries to promote international tourism on a longer term basis.
Download or read book Impacts of Host City Image in the Country Destination Branding in Sport Mega event Context written by and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination. This research considered the Rio 2016 Olympic Games and uses quantitative methods: exploratory factor analysis and regression. Data were collected by structured questionnaires with a sample of (n = 274) international respondents with high international travel experience.
Download or read book Sports Mega events and Shaping the International Image of States written by Michał Marcin Kobierecki and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The research presented in the article is dedicated to the issue of utilizing sports to positively affect a state's image according to the example of staging sports mega-events. The aim of the research was to analyze if and to what extent hosting sports mega-events allows states to increase their international visibility and familiarity. The analysis was undertaken on the basis of fluctuations in the number of Google searches for the names of the countries that hosted the Olympic Games and FIFA World Cups between 2004 and 2018. Linear econometric models were constructed in order to measure the scale of the influence of hosting respective sports mega-events on the number of searches for respective countries in the Google search engine.
Download or read book Large Sport Events and Unemployment The Case of the 2006 Soccer World Cup in Germany written by Florian Hagn and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This study analyses on the basis of a multivariate analysis ex post the effects on the jobs market of a soccer World Cup, in this case the 2006 World Cup held in Germany. In addition to three methods already used for other analyses in studies of sporting events, an extended "Difference-in-Difference" estimate is used in order to compare the development of the numbers of unemployed in the 12 World Cup venues with the development of the numbers of unemployed in 62 other German cities. The results demonstrate that in none of the respective match venues did the effect of the sporting event on unemployment differ significantly from zero
Download or read book International Business and Tourism written by Tim Coles and published by Routledge. This book was released on 2008-03-10 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
Download or read book Power Play written by Raymond Boyle and published by . This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Download or read book The Impact of Sports Arenas on Land Values written by Gabriel M. Ahlfeldt and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper develops a hedonic price model explaining standard land values in Berlin. The model assesses the impact of three multifunc-tional sports arenas situated in Berlin-Prenzlauer Berg which were de-signed to improve the attractiveness of their formerly deprived neighbourhoods. Empirical results confirm expectations about the impact of various attributes on land values. Sports arenas have significant positive impacts within a radius of about 3000 meters. The patterns of impact vary, in-dicating that the effective impact depends on how planning authorities address potential countervailing negative externalities.
Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Download or read book The Competitive Destination written by J. R. Brent Ritchie and published by CABI. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
